Ocean-Friendly Apparel: Cool or Kooky?
SodaHead Living
2011/12/28 21:00:00
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235 votes
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77% | |||
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71 votes
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23% | |||
Everyone likes a nice, clean beach. And everyone likes money, right? Well, a Philadelphia-based company aims to combine profit and environmental protection with their new clothing line. United by Blue, a clothing and accessories brand, promises to clean up a pound of trash from the beach for every item it sells.
CEO Brian Linton says he realized that just donating money wasn't going to cut it, so he founded United by Blue based on the idea of "doing your own dirty work." They've only been around for a year, but they've already organized 60 clean-up events. They even salvage a lot of the trash, some of it destined for reuse by fellow ecologically minded company Method.
Linton says he hopes to strike the "balance between being a for-profit company and a very, very, very philanthropic and environmental organization." The company sells t-shirts, bags, jewelry and more, with a "vintage nautical nostalgia" theme. The more they sell, the more they can clean. But is it a realistic business model? And also, do you dig the clothes?
CEO Brian Linton says he realized that just donating money wasn't going to cut it, so he founded United by Blue based on the idea of "doing your own dirty work." They've only been around for a year, but they've already organized 60 clean-up events. They even salvage a lot of the trash, some of it destined for reuse by fellow ecologically minded company Method.
Linton says he hopes to strike the "balance between being a for-profit company and a very, very, very philanthropic and environmental organization." The company sells t-shirts, bags, jewelry and more, with a "vintage nautical nostalgia" theme. The more they sell, the more they can clean. But is it a realistic business model? And also, do you dig the clothes?
Top Opinion
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Dark Demonic™ ★ The Origina... 2011/12/28 21:46:54
sign me up for this stuff!! :)
Some of you wondered about whether we actually walk the walk, and I'm hear to let you know that we're proud to get our hands dirty picking up trash, and so far have removed over 80,000 pounds of trash at over 60 cleanups with the help of over 1,000 volunteers. Cleanups are completely woven into the DNA of our company and will never be sacrificed. In fact, we just became a Certified B Corp (http://www.bcorporation.net), which means we're part of a growing community of companies using the power of business to solve social and environmental problems.
Thanks again for so many "cool" votes and we hope to see you at a cleanup! If you'd like, we'd love to see you visit us at http://www.unitedbyblue.com or to hear from you at 1-800-779-0240. Keep it Blue!
Recycling for residential and especially for businesses needs to be MANDATORY. Should have been made mandatory many years ago, but will settle for today.
THE worst offenders of not recycling is GOVERNMENT AGENCIES. When I have the bad luck to enter a government office, I see mounds of paper in trash and no recycling bin in sight. Cans and bottles tossed out. Sickening.
Besides the fact that we are running low on trees to make paper, there is just NO excuse except bad upbringing to not recycle.
Parenting is where it's all at. Mandatory schooling for parents to lovingly instill morals in their children will stop trash amongs other troubles. Needed mandatory parenting school!
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