Nike’s ‘Find Your Greatness Ad’: Awful or Amazing?
SodaHead TV
2012/08/05 23:37:08
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If you’ve been watching the Olympics, you’ve probably seen a Nike ad featuring an overweight boy slowly jogging down a country road. The commercial starring 12-year-old Nathan Sorrell, who is 5-foot-3-inches tall and weighs 200 pounds, is part of a campaign that salutes the everyday fitness feats of ordinary people from “Londons” around the world. Nathan, who was discovered during a Nike scouting session at his school, is from London, Ohio.
As Nathan approaches the camera, a voiceover says: “Greatness. It’s just something we made up. Somehow we've come to believe that greatness is a gift reserved for a chosen few—for prodigies, for superstars—and the rest of us can only stand by watching. You can forget that. Greatness is not some rare DNA strand. It’s not some precious thing. Greatness is no more unique to us than breathing. We're all capable of it. All of us."
Many viewers have fallen in love with Nathan and think the ad is incredibly inspiring. Their comments on YouTube thank Nathan for his bravery, encourage him to continue exercising, and call him a hero. Others, however, strongly dislike the commercial and have accused Nike of exploiting an obese child. They argue that if Nike were actually interested in inspiring the world, they would have helped Nathan lose weight and then show the results.
It’s unclear whether Nike will be supporting Nathan’s efforts to get in shape, but according to the Record Herald, if he’s successful, the company will return for another taping to reinforce its message.
So, what do you think SodaHeads? Is Nike’s “Find Your Greatness” ad, starring Nathan Sorrell, awful or amazing?
As Nathan approaches the camera, a voiceover says: “Greatness. It’s just something we made up. Somehow we've come to believe that greatness is a gift reserved for a chosen few—for prodigies, for superstars—and the rest of us can only stand by watching. You can forget that. Greatness is not some rare DNA strand. It’s not some precious thing. Greatness is no more unique to us than breathing. We're all capable of it. All of us."
Many viewers have fallen in love with Nathan and think the ad is incredibly inspiring. Their comments on YouTube thank Nathan for his bravery, encourage him to continue exercising, and call him a hero. Others, however, strongly dislike the commercial and have accused Nike of exploiting an obese child. They argue that if Nike were actually interested in inspiring the world, they would have helped Nathan lose weight and then show the results.
It’s unclear whether Nike will be supporting Nathan’s efforts to get in shape, but according to the Record Herald, if he’s successful, the company will return for another taping to reinforce its message.
So, what do you think SodaHeads? Is Nike’s “Find Your Greatness” ad, starring Nathan Sorrell, awful or amazing?
Read More: http://yourlife.usatoday.com/health/healthyperspec...
Top Opinion
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I am the Don Dada 2012/08/07 19:25:34
We don't need to see the progression this isn't an NBC reality show let's watch the start of Nathan's journey and just be inspired to work on ourselves (if we have that problem). Nathan is GREATNESS.
It's nice to see an ad that focuses on someone trying to change that situation, taking the step of proving that they can be something else, the person they always wanted to be. That it is possible for just about anyone willing to go through it. It's good inspiration.
I, however, support this ad and think it's wonderful. I may not like the company too much, but I can sure appreciate the message and respect Nike for this.
-Marianne Williamson
Acknowledge the "God" parts, or not, at your leisure. It's a great quote.
for the young man having the confidence to make the ad.