Nike’s ‘Find Your Greatness Ad’: Awful or Amazing?
SodaHead TV
2012/08/05 23:37:08
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If you’ve been watching the Olympics, you’ve probably seen a Nike ad featuring an overweight boy slowly jogging down a country road. The commercial starring 12-year-old Nathan Sorrell, who is 5-foot-3-inches tall and weighs 200 pounds, is part of a campaign that salutes the everyday fitness feats of ordinary people from “Londons” around the world. Nathan, who was discovered during a Nike scouting session at his school, is from London, Ohio.
As Nathan approaches the camera, a voiceover says: “Greatness. It’s just something we made up. Somehow we've come to believe that greatness is a gift reserved for a chosen few—for prodigies, for superstars—and the rest of us can only stand by watching. You can forget that. Greatness is not some rare DNA strand. It’s not some precious thing. Greatness is no more unique to us than breathing. We're all capable of it. All of us."
Many viewers have fallen in love with Nathan and think the ad is incredibly inspiring. Their comments on YouTube thank Nathan for his bravery, encourage him to continue exercising, and call him a hero. Others, however, strongly dislike the commercial and have accused Nike of exploiting an obese child. They argue that if Nike were actually interested in inspiring the world, they would have helped Nathan lose weight and then show the results.
It’s unclear whether Nike will be supporting Nathan’s efforts to get in shape, but according to the Record Herald, if he’s successful, the company will return for another taping to reinforce its message.
So, what do you think SodaHeads? Is Nike’s “Find Your Greatness” ad, starring Nathan Sorrell, awful or amazing?
As Nathan approaches the camera, a voiceover says: “Greatness. It’s just something we made up. Somehow we've come to believe that greatness is a gift reserved for a chosen few—for prodigies, for superstars—and the rest of us can only stand by watching. You can forget that. Greatness is not some rare DNA strand. It’s not some precious thing. Greatness is no more unique to us than breathing. We're all capable of it. All of us."
Many viewers have fallen in love with Nathan and think the ad is incredibly inspiring. Their comments on YouTube thank Nathan for his bravery, encourage him to continue exercising, and call him a hero. Others, however, strongly dislike the commercial and have accused Nike of exploiting an obese child. They argue that if Nike were actually interested in inspiring the world, they would have helped Nathan lose weight and then show the results.
It’s unclear whether Nike will be supporting Nathan’s efforts to get in shape, but according to the Record Herald, if he’s successful, the company will return for another taping to reinforce its message.
So, what do you think SodaHeads? Is Nike’s “Find Your Greatness” ad, starring Nathan Sorrell, awful or amazing?
Read More: http://yourlife.usatoday.com/health/healthyperspec...
Top Opinion
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I am the Don Dada 2012/08/07 19:25:34
but not so easy to be a runner.
Kudos to NIKE !!!
No doctor would recommend it.
His first step should be diet alteration coupled with something like cycling, swimming, or at most walking. Running/jogging at that level of obesity is putting stresses on his body that could damage it seriously for life. If his goal is to be healthy in the long term, massive risks of permanent debilitating injuries probably aren't the best way to go.
ITS HILARIOUS!! :D
very good sentiment,though.
Because these days our kids are being taught no one stands out for being the best. Trophies for everyone. Ribbons for everyone. It is what liberals push, we are all equal. The whole social justice thing.