Nielsen Agrees to Expand Definition of TV Viewing: How Do You Prefer to Watch TV Shows?
SodaHead TV
2013/02/25 02:44:33
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According to The Hollywood Reporter, the Nielsen Co. has agreed to expand the way it measures TV ratings. Such change is long overdue considering that fewer and fewer people watch television shows exclusively through traditional methods.
For years, television networks have complained that traditional ratings measurements do not reflect total viewership of their shows. By September 2013—when the next television season begins—Nielsen expects to have installed new hardware and software tools in the nearly 23,000 TV homes it samples, which will also account for viewing via streaming services, TV-enabled game systems (like X-Box and PlayStation), and some tablets.
However, this change will not include comprehensive ratings data from services like Netflix. In order to do so, “Netflix would have to agree to encode its program signals so that Nielsen software can identify them and trace their source. The traditional TV networks do encode their signals to be compatible with Nielsen’s measurement tools.” Nevertheless, it will be interesting to see how Nielsen accounts for online-only programming in years to come.
For years, television networks have complained that traditional ratings measurements do not reflect total viewership of their shows. By September 2013—when the next television season begins—Nielsen expects to have installed new hardware and software tools in the nearly 23,000 TV homes it samples, which will also account for viewing via streaming services, TV-enabled game systems (like X-Box and PlayStation), and some tablets.
However, this change will not include comprehensive ratings data from services like Netflix. In order to do so, “Netflix would have to agree to encode its program signals so that Nielsen software can identify them and trace their source. The traditional TV networks do encode their signals to be compatible with Nielsen’s measurement tools.” Nevertheless, it will be interesting to see how Nielsen accounts for online-only programming in years to come.
Read More: http://www.hollywoodreporter.com/news/nielsen-agre...
Top Opinion
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Platinum Fangs 2013/02/25 16:09:23Traditional TV
+4Only 23,000 homes? That's only .01% of the entire country. Less than 1 home out of every 10,000. A horrible representation of what America actually watches.
now we watch tv via:
our xbox or apple tv box that can see netflix/hulu and the hard drive that houses all of the DVD content that we own.
we also do redbox and youtube.
i'm not really into tv but anything worth watching is available somewhere.
i watched the oscars (a day late) via hulu the other day.
there's lots of interesting content via vimeo too.
TED talks are all available online.
CUT THE CORD... stop paying the cable companies!!!
since we did this, we spent more time talking together and playing games together and seeking out hobbies and going outside, best decision we ever made.
There's literally dozens of ways you can get your TV now, and as technology marches on, more will be developed.
Seriously some of that crap is embarrassing to be in the same room as.
We stream the shows we like to watch...Bones, BBT, HIMYM, Castle, Game of Thrones, Doctor Who, Arrow etc, take time to watch them and then walk away.
Ads are stupid and annoying. Reality is what we live in, we don't need to escape to another person's version of it. Also due to this our son has difficulty sitting in front of the idiot box and going zombie-like. He needs interaction and tv is just giving him things to look at...so he comes and sits on our laps while we game or I do my writing and we explain things or read things back to him. And if we're watching a show, he will not even watch a kiddies show unless someone watches it with him.
He's our babysitter's most placid yet most annoying child. She can't plonk him in front of the tv while she prepar...
Seriously some of that crap is embarrassing to be in the same room as.
We stream the shows we like to watch...Bones, BBT, HIMYM, Castle, Game of Thrones, Doctor Who, Arrow etc, take time to watch them and then walk away.
Ads are stupid and annoying. Reality is what we live in, we don't need to escape to another person's version of it. Also due to this our son has difficulty sitting in front of the idiot box and going zombie-like. He needs interaction and tv is just giving him things to look at...so he comes and sits on our laps while we game or I do my writing and we explain things or read things back to him. And if we're watching a show, he will not even watch a kiddies show unless someone watches it with him.
He's our babysitter's most placid yet most annoying child. She can't plonk him in front of the tv while she prepares dinner or something. No, he has to be around people.
As someone who grew up with tv and was allocated an amount of hours a day and was a pure addict, I'm happy with the current arrangement. And I still don't know who Kim Kardish actually is.
and several of those wonderful classic blasts from the past on the latter.