New Study Says Most YA Books Are Purchased By Adults: Do You Read Young Adult Novels?
SodaHead Living
2012/09/17 01:45:50
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According to a new study by Bowker Market Research, 55% of young adult novels are purchased by adults (18 years and older). In fact, the largest group of readers purchasing YA books is the 30- to 44-year-old demographic Of course, some of these individuals are buying books for actual “young adults,” but 78% admit that they are purchasing them for themselves.
Unsurprisingly, part of this trend is influenced by the popularity of The Hunger Games trilogy. However, according to Kelly Gallagher, Vice-President of Bowker Market Research, “Our data shows it’s a much larger phenomenon than readership of this single series.” Interestingly, respondents reported reading a vast variety of titles—over 220. Only two of them commanded more than 5%—Harry Potter and the Deathly Hallows and Breaking Dawn.
Observers of the book world have been discussing this trend for years and it looks like it’s no passing fad. So far this year, Amazon has included young adult titles in its “Top 10 Picks” of the month list four times—not just in its separate “Kids & Teens” list.
What about you SodaHeads? Do you read young adult novels?
Unsurprisingly, part of this trend is influenced by the popularity of The Hunger Games trilogy. However, according to Kelly Gallagher, Vice-President of Bowker Market Research, “Our data shows it’s a much larger phenomenon than readership of this single series.” Interestingly, respondents reported reading a vast variety of titles—over 220. Only two of them commanded more than 5%—Harry Potter and the Deathly Hallows and Breaking Dawn.
Observers of the book world have been discussing this trend for years and it looks like it’s no passing fad. So far this year, Amazon has included young adult titles in its “Top 10 Picks” of the month list four times—not just in its separate “Kids & Teens” list.
What about you SodaHeads? Do you read young adult novels?
Read More: http://www.csmonitor.com/Books/chapter-and-verse/2...
Top Opinion
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Pele Emerging 2012/09/17 02:01:23
The YA series' I read are kind of like a break for me. It's just some cool mindless entertainment that I can get into.
You can't always be reading Shakespeare, you know?
I mean the kids start out as like 11 years old.
But yeah, I agree, I was into it because I was like 10 when I started to read them, but the 50+ audience reading them because they actually wanted to, kind of weird 0_o
And I agree with you about Twilight.
After the first 2 mentioned, I'm looking for something different ... it can get old a bit fast.
Right now, I'm re-reading my LOTR stuff - getting ready for The Hobbit. :-)