New Study Says Most YA Books Are Purchased By Adults: Do You Read Young Adult Novels?
SodaHead Living
2012/09/17 01:45:50
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132 votes
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According to a new study by Bowker Market Research, 55% of young adult novels are purchased by adults (18 years and older). In fact, the largest group of readers purchasing YA books is the 30- to 44-year-old demographic Of course, some of these individuals are buying books for actual “young adults,” but 78% admit that they are purchasing them for themselves.
Unsurprisingly, part of this trend is influenced by the popularity of The Hunger Games trilogy. However, according to Kelly Gallagher, Vice-President of Bowker Market Research, “Our data shows it’s a much larger phenomenon than readership of this single series.” Interestingly, respondents reported reading a vast variety of titles—over 220. Only two of them commanded more than 5%—Harry Potter and the Deathly Hallows and Breaking Dawn.
Observers of the book world have been discussing this trend for years and it looks like it’s no passing fad. So far this year, Amazon has included young adult titles in its “Top 10 Picks” of the month list four times—not just in its separate “Kids & Teens” list.
What about you SodaHeads? Do you read young adult novels?
Unsurprisingly, part of this trend is influenced by the popularity of The Hunger Games trilogy. However, according to Kelly Gallagher, Vice-President of Bowker Market Research, “Our data shows it’s a much larger phenomenon than readership of this single series.” Interestingly, respondents reported reading a vast variety of titles—over 220. Only two of them commanded more than 5%—Harry Potter and the Deathly Hallows and Breaking Dawn.
Observers of the book world have been discussing this trend for years and it looks like it’s no passing fad. So far this year, Amazon has included young adult titles in its “Top 10 Picks” of the month list four times—not just in its separate “Kids & Teens” list.
What about you SodaHeads? Do you read young adult novels?
Read More: http://www.csmonitor.com/Books/chapter-and-verse/2...
Top Opinion
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Pele Emerging 2012/09/17 02:01:23
But I usually like to books made for adults. (not the sexy kind)
This be my favorite YA novel.
...because OMG OMG! I just love hearing about Justin...
The House Of Night books are good books.
I read just about everything though, including toothpaste tubes, and cereal boxes, and anything else with words printed on :)
A second thought would be with our busy lives this kind of book better lends itself to put it down, pick it up, read when you can reading. And honestly provide a easier and faster escape from reality due to the fantasy aspect, and simpler characters. Sadly these days, that break from the day to day realities of life it's why most of us read.
Some of my favorites:
Lovely Bones
Boy in the Striped Pyjamas
Twilight (I'm embarrassed by this one)
Hunger Games
I think the answer is yes - and happy to admit it!
I particularly like the Artemis Fowl and H.I.V.E. series of books.
Well, it's kind of terrible anyway, but having read the books first I was incredibly disappointed.
You've just pushed them up my priority list... getting them on my Kindle now!