Nestle Puts GPS Devices Inside Candy Bars to Track Winning Customers: Cool?

Fef 2012/09/27 21:00:00
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Nestle vows: "We Will Find You" in its GPS candy bar tracking ad campaign. “This will alert a secret control room who will scramble a crack team of highly trained individuals,” the commercial states. “They will board a helicopter, find the special bar and give the owner 10,000 pounds ($16,145).” Is it cool... or kind of scary?

Nestle is using GPS inside its candy bars to track its customers.
nestle GPS

Read More: http://seattle.cbslocal.com/2012/09/26/nestle-puts...

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Top Opinion

  • JackoClubs 2012/09/28 08:58:11 (edited)
    Scary Cool
    Not cool at all.

    There are already too many ways to track our movements, without literally ingesting a GPS locator. This is how "they" slowly get you to accept "their" tyranny; fun, seemingly frivolous stuff like this gets you used to it. Some might say I'm just being paranoid, but c'mon.....

    Besides, you're only paranoid until it actually happens.

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  • Sidrah Zaheer 2012/11/11 15:56:11
    Scary Cool
    Sidrah Zaheer
    Actually, not cool at all.
  • Denai, The Li't Sasquatch 2012/11/03 02:19:00
    Scary Cool
    Denai, The Li't Sasquatch
    What if they were testing some new fangled way to find people and scoop them into a camp? *shivers* ;O)
  • Scheißegal 2012/10/25 22:53:54
    Scary Cool
    Not even "cool". That's just scary.
  • White Fang 2012/10/08 02:45:47
    Scary Cool
    White Fang
    It's scary to think that I could eat some candy bar, then a few days later, a package arrives at my front door. I didn't tell them where I lived, they tracked me down! After this, they could start putting them in all the candy bars, then send you a letter saying, "How did you like that candy bar you ate a few days ago?" Call me paranoid, but that just really creeps me out.
  • tisiga 2012/10/05 05:21:41
    Scary Cool
    What if someone eats the device...?
  • Cierra 2012/10/01 20:33:16
    Scary Cool
    lol a little creepy but whateves... :)
  • sally 2012/10/01 19:37:02
    Scary Cool
    It's kinda creepy to think that maybe one day I'll be alarmed one day when I'm just watching TV because of some stupid contest I inadverdently won because I had the winning candy bar....I just eat the damn candy! I don't feel like entering the online code in the candy wrappers. If I did I'd have no life!
  • Manster 2012/10/01 19:06:59
    Scary Cool
  • doc moto 2012/10/01 04:59:41
    Scary Cool
    doc moto
    Like after they eat it and till they poop it out and on to the further processing the candy back to the other candy factory, eh? Yuck!
  • retrograve 2012/10/01 02:38:37
    Way Cool
    Both, why not. But that kit kat looked awesome.
  • Russian 2012/10/01 01:22:11
    Scary Cool
    I'm boycotting their products now. Never going to buy them again.
  • Pam 2012/10/01 00:17:19
    Way Cool
  • V~POTL~PWCM~JLA 2012/09/30 21:02:12
    Scary Cool
    Fortunately, it is cost prohibitive to put a GPS chip into all of the candy bars. We are talking about a very small percentage of total sales.

    I'm sure our friends at TSA are dreaming up all kinds of "helpful" trackers that will be hardly noticeable but very mandatory.
  • janine.groesbeek 2012/09/30 20:57:11
    Way Cool
    Hope I get one like that :)
  • White Fang janine.... 2012/10/08 02:48:18
    White Fang
    Why would you WANT to ingest a GPS tracking device?
  • ☆RogueofDoom☆ 2012/09/30 20:19:35
    Scary Cool
    Well now I know not to buy Nestle candy bars from now on.
  • Red Branch 2012/09/30 20:17:53
    Scary Cool
    Red Branch
    Just plain scary, nothing cool about it. It seems to me they could at least triple the prize money if they just followed the usual format.
  • Mikado Hikyuu 2012/09/30 20:16:48
    Way Cool
    Mikado Hikyuu
    £10,000? Oh please please find me?
  • Big Battles 2012/09/30 13:22:11
  • ticlo7 2012/09/30 10:37:31 (edited)
    Scary Cool
    Shoot, this is in the UK?
    Damn it, not buying a Nestle product until this is over.
    I don't want a helicopter turning up at my house, or even my shool, not even for £10,000.
  • whateverbabynevermind 2012/09/30 09:27:26
    Scary Cool
    I think I'm just gonna skip buying Kit Kats for a while. Hate to sound like a paranoid conspiracy-theorist, but Big Brother much?
  • Simon 2012/09/30 08:13:45
    Scary Cool
    What next
  • Solid Snake 2012/09/30 05:35:49
    Scary Cool
    Solid Snake
    Hmm I wonder if I can destroy it with an electro magnet.
  • V~POTL~... Solid S... 2012/09/30 21:07:17
    No, but you can wrap the candy bar in aluminum foil and connect a wire from the foil to your water faucet (which is grounded). No communications, no GPS, no problem.
  • Solid S... V~POTL~... 2012/09/30 22:20:10
    Solid Snake
    What about a super magnet which can crush someone's torso?
  • V~POTL~... Solid S... 2012/09/30 23:10:30
    A magnet will not work. But you can remove the candy bar from it's packaging. Put the candy bar in a safe place and put the packaging in a microwave. 10 seconds on high should do it
  • Solid S... V~POTL~... 2012/10/01 01:39:01
    Solid Snake
    But isn't the chip in the candy bar itself?
  • V~POTL~... Solid S... 2012/10/01 02:03:37
    I doubt it. Risky if customer eats the circuit (which must include a battery).
  • Solid S... V~POTL~... 2012/10/01 02:18:53
    Solid Snake
    Actually RFIDs have no batteries they are activated when an RFID reader is near it, and they are in a casing.
  • V~POTL~... Solid S... 2012/10/01 03:08:19
    The company expects to track the candy bar to the owner's house. Range of RFID is a few feet. Need a mini cell phone to announce its GPS location via text msg.
  • Solid S... V~POTL~... 2012/10/01 05:12:16
    Solid Snake
    Good point, so I don't have to be as worried as I was. Then again Nano-machines can announce it's GPS location, but if it was Nano machines they'd never tell us. That's why I have the FOXDIE virus.
  • DavidK 2012/09/30 04:55:34
    Scary Cool
    Obamacare probably will install a lot more than GPS once it begins. Medicines, Surgeries, Dentistry..... imagine the possibilities if Obamacare goes into full effect!

  • dickjones 2012/09/29 15:17:48
    Scary Cool
    Kinda cool but kinda scary. It smacks of the totalitarian society that is coming soon and is already here, thanks to the mindless idiots who are helping to usher it in.
  • Willski 2012/09/29 13:09:45
    Way Cool
    Heh, amusing how paranoid many of you (nostly americans, obsrvation not just racist criticism) are.
  • Died 2012/09/29 12:29:01
  • YYCDad Died 2012/09/30 04:06:30
    The marketing team may have the cocoa beans, but the end product sure doesn't! :-)
  • Executor 2012/09/29 10:53:32
  • dickjones Executor 2012/09/29 15:13:33
    i agree. the government should stick a gps device up your anus so they can track your ass everywhere you go. you seem like the kind of person who would be okay with that.
  • Executor dickjones 2012/10/02 14:58:14
    Troll much? Just because one supports some applications of GPS tracking doesn't mean they automatically support all of them.
  • dickjones Executor 2012/10/04 02:42:10
    No, I don't troll at all. You're just a moron.

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