McDonald's to Sponsor London Olympics: Good Business or Bad Message?
SodaHead Living
2012/05/02 21:00:00
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Less than three months to the London Olympics! We can't wait to see the tight, toned competitors showing off their unbelievable athletic skill. And somehow, this message of health and fitness is sponsored by ... McDonald's? Yup! The fast-food chain is a major sponsor for the London Olympics, to the dismay of a British doctors' group, The Associated Press reports.
McDonald's will be the only restaurant allowed to sell brand-name food at the games and there will also be a separate McDonald's within the athletes' village -- in addition to three others at the Olympic Park (one of which will be McDonald's largest franchise in the world), the AP reports.
To make matters worse, Coca-Cola has the exclusive right to sell non-alcoholic drinks at Olympic venues, and Heineken has been named the games' official beer. "It's very sad that an event that celebrates the very best of athletic achievements should be sponsored by companies contributing to the obesity problem and unhealthy habits," said Terence Stephenson, a spokesman for the Academy of Royal Medical Colleges, according to the AP.
McDonald's isn't new to the Olympics -- the company has been an official Olympics sponsor since 1976. The chain says it plans to bring "high-quality British food" at the Games, yet Big Macs, fries and milkshakes will be served. With about one-quarter of Brits currently obese, do you think McDonald's makes an appropriate sponsor for the London Olympics?
To make matters worse, Coca-Cola has the exclusive right to sell non-alcoholic drinks at Olympic venues, and Heineken has been named the games' official beer. "It's very sad that an event that celebrates the very best of athletic achievements should be sponsored by companies contributing to the obesity problem and unhealthy habits," said Terence Stephenson, a spokesman for the Academy of Royal Medical Colleges, according to the AP.
McDonald's isn't new to the Olympics -- the company has been an official Olympics sponsor since 1976. The chain says it plans to bring "high-quality British food" at the Games, yet Big Macs, fries and milkshakes will be served. With about one-quarter of Brits currently obese, do you think McDonald's makes an appropriate sponsor for the London Olympics?
Top Opinion
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Jimbo 2012/05/02 23:08:07
Eating an unhealthy meal SOMETIMES does not make you fat. It's the people who eat it everyday. I know some people who eat at Carl's Jr everyday and they are HUGE. Is it Carl's Jr fault that these people eat there? Of course not. There are several other places they can eat but they choose not to.
Nice try.
Nice try.
I found it a couple weeks latter and sure enough green stuff.
Well this was 20+ years ago. Maybe that could be the difference. You were still just a thought in your parents memory.
Mr. Stephenson, guns don't kill people; video games don't make our kids violent; and McDonalds (and "companies") do not contribute to obesity nor unhealthy habits. You see, this is an education issue, and ironically, speaking of educational institutions, one should be appalled at the food and drinks served in cafeterias.
What brands, exactly, does Stephenson expect to sponsor the games? Local farmers?
Get away from fox news and open your eyes.
If I had to break someones legs, I would be grateful for the money I get, but how do you think I would feel? :L