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McDonald’s Ranks Last in Consumer Satisfaction Index: Are You McLovin’ the Service There?

SodaHead Living 2012/06/21 21:09:57
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Are you McLovin’ it? Neither are a whole lot of other people. According to Yahoo!, McDonald's finished dead last in a ranking of fast-food restaurants by the American Consumer Satisfaction Index (ACSI).

mcdonalds

And in case you haven’t been paying attention, McDonald’s has ranked last in the ranking every year since 1995, except for once in 2009. Well, when your average employee looks to be about 15 years old, that could be part of the problem …

McDonald's issued a statement in response to the annual index: "At McDonald’s, customer satisfaction has, and continues to be, a top priority. We take all customer feedback seriously. Our internal and third-party research shows that we continue to make progress in satisfying our customers....Still, we know we can do more by continuing to offer our customers great value, menu variety and a positive service experience every time they visit our restaurants.”

Indeed, the service at McDonald’s may be getting better. The 73 percent satisfaction rating isn’t too bad – and it’s up from the chain’s all-time low of 59 percent in 2000.
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Top Opinion

  • McGill 2012/06/21 22:18:11
    Yes
    McGill
    +8
    you don't go to McDonalds for the great customer service you're their for the cheap and addictive food,

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  • McGill 2012/06/21 22:18:11
    Yes
    McGill
    +8
    you don't go to McDonalds for the great customer service you're their for the cheap and addictive food,
  • Artisan... McGill 2012/06/23 04:22:56
    Artisan Rose ☽✪☾☥
    +1
    McDonald's products taste disgusting. How the hell can you be addicted to it?
  • McGill Artisan... 2012/06/24 21:06:52
    McGill
    +1
    they literally have chemicals in their food that are addictive and i guess its all personal taste if you actually like the food itself though.
  • KB Artisan... 2012/06/25 02:26:10
    KB
    +1
    No one cares
  • Depsycho McGill 2012/06/25 02:51:55
    Depsycho
    I agree, but customer service does make a big difference to me. There's one right by my house that has terrible attitude, no matter who is working the window. There's one further away with great people who actually know how to smile and show concern for the customers.

    If I want McDonald's, I go to the one further away just for the better attitude. The quality of the food is just as good, and the service there doesn't have me rolling my eyes, nor makes me want to shake them by the shoulders and tell them to get the bloody fark over whatever is bringing them down.
  • McGill Depsycho 2012/06/25 18:51:04
    McGill
    haha it bothers you that much? but then im lazy id just got to the close one xD
  • Funboy McGill 2012/06/25 17:40:26
    Funboy
    You also go to the bank to do a transaction with ur money, @ RadioShack to buy CHEAP electronic parts, @ a restaurant only to eat... Why do u care abt hw do u treated then??? Remember, may be u pay a cheap price but the production cost is cheaper... And we pay for the food, the air conditioner the employees use. We even pay for the services they provide us with... Thats why we buy a 10c french fry w/ $1.99 and a 25c burger with $2.50...
  • McGill Funboy 2012/06/25 18:53:06
    McGill
    im sorry i dont quite understand :S
  • Wortmore 2012/06/21 22:17:56
    Yes
    Wortmore
    +1
    I don't give crap about fast food nutrition
  • Kozmo Wortmore 2012/06/22 04:14:45
    Kozmo
    Isn't "Fast Food nutrition" an oxymoron? Better to 'fast', than feed.
  • Wortmore Kozmo 2012/06/22 15:10:31
    Wortmore
    I eat healthly food and junk food. They seem to cancel each other out
  • Skye 2012/06/21 22:17:22
    Yes
    Skye
    I don't have any problems though I barely go once a month anyways.
  • cents-less 2012/06/21 22:17:15
    No
    cents-less
    +1
    They ain't fast food anymore.
    OK, I'm not sure if it was ever food.
  • Kozmo cents-less 2012/06/22 04:16:23
    Kozmo


    "Fast Food"'s an oxymoron
  • AngelaDuke 2012/06/21 22:14:57
    No
    AngelaDuke
    Ick! McDonald's is nasty. Yeah can I get a side of fries with my heart attack?
  • Wortmore AngelaDuke 2012/06/22 15:11:29
    Wortmore
    Dare you to get the big-Mac and a large side of fries :)
  • nightcrawler2005 2012/06/21 22:12:24
    No
    nightcrawler2005
    No not really a fan of their service or their food. I eat it sometimes but there's far better fast food places around then McGrub. There service is no screaming hell and god help it if you give the clerk the exact change after they've punched it into the till. They just stand there with a blank look on their face completely unable to do simple math.
  • ♥☯ ʂıoвнaп ☮♥ 2012/06/21 22:11:37
    No
    ♥☯ ʂıoвнaп ☮♥
    +3
    I'll never forget the time my mother ordered a cheeseburger at McDonald's and only got two buns.
    I sh!t you not.
  • Madi ♥☯ ʂıoв... 2012/06/21 22:53:25
    Madi
    +2
    That's hilarious!
  • ♥☯ ʂıoв... Madi 2012/06/21 23:05:40
    ♥☯ ʂıoвнaп ☮♥
    +1
    I know! I couldn't stop laughing when I heard about it.
  • Trish 2012/06/21 22:03:54
    No
    Trish
    Just a bunch of pissy 40 year olds with GEDs and an attitude. YOU BETTER BE LUCKY YOU HAVE THAT JOB!!

    Ghetto Mcdonalds
  • Bunk11 2012/06/21 22:03:09
    No
    Bunk11
    +2
    McDonald's tends to be slower than other fast food places and the employees less friendly and more likely to make mistakes - hard to believe since their menu is fairly simple compared to, say, Taco Bell's.
  • Ken 2012/06/21 22:00:09
    Yes
    Ken
    +1
    McDonald's service is fine, it's their food I have a problem with.
  • jackie 2012/06/21 21:59:03
    Yes
    jackie
    For me its been pretty good. a few messed up orders but that is about it.
    I went on a website a long time ago and I see people complaining complaining so much! they had such bad experiences. so its no surprise why they rank the lowest.
  • Mr. Wonderful 2012/06/21 21:58:40
    No
    Mr. Wonderful
    The "service" varies from location to location, day to day, even hour to hour. I don't know how many times I placed my order at the drive through, it shows up correct on the screen, I pick it up and its screwed up. In spite of the receipt reflecting what it is suppose to be. I know other food chains do that to, but Mickey D's seems the worst.

    That McDonalds pretends to take service serious is a crock. Way too many times I end up limp, cold, soggy fries and that's simply shameful. Fries are what McDonalds's made it's name on. Again other chain sometimes screw up but not to the extent McDonalds does. Complain, you get a blank look in return.
  • Chloey Hamer 2012/06/21 21:55:46
    No
    Chloey Hamer
    Welcome to McDeath may I take your order?
  • Amy.[: 2012/06/21 21:55:43
    Yes
    Amy.[:
    mcdonalds is amazing..
  • evangelism_vision 2012/06/21 21:53:14
    No
    evangelism_vision
    I don't have any of those McDays any More and I don't have any McAttacks for the Heavy Fried McFries.
    The McService was always Great and I believe that McDonalds is a Great place for someone just out of High school to get a Part-Time job to get some skills under his belt and learn some good Customer service skills. That's how i got started then went in the Navy.

    My problem was always coming in and fighting the McFlys who were in competition with all the other McFlys fighting to see who was going to get to the frys first.

    McDonalds
  • evangel... evangel... 2012/06/21 21:59:45
    evangelism_vision
    THE NEW OBAMA HAPPY MEAL FILLED WITH GREAT SURPRISES IN EVERY BOX

    1. Soy Burger
    2. No fat Fries
    3. Kool-Aide Shake
    4. No Hope or Change Poems written by Bo and Obama

    THE OBAMA HAPPY MEAL
  • evangel... evangel... 2012/06/21 22:12:58
  • evangel... evangel... 2012/06/21 22:51:37
  • Elisa ✦ Knockout™ 2012/06/21 21:40:55
    No
    Elisa ✦ Knockout™
    +6
    No throw Ronald in the slamma' !! :)
    throw ronald slamma
  • Your Favorite Nerd Guru 2012/06/21 21:37:37
    No
    Your Favorite Nerd Guru
    +1
    But their fries are still good :)

    fries
  • volodym... Your Fa... 2012/06/21 21:43:44
    volodymyr sereda sereda
    +3
    If you can call those things fries...
  • Your Fa... volodym... 2012/06/21 21:46:03
    Your Favorite Nerd Guru
    You got yourself a point...
  • evangel... Your Fa... 2012/06/21 22:17:21
    evangelism_vision
    +1
    DEATH STICK MCFRIES
  • BOOGIE-WOOGIE-MUSIC-MAN-ROC... 2012/06/21 21:34:55
    No
    BOOGIE-WOOGIE-MUSIC-MAN-ROCK-N-R
    +1
    Walmart is not a good place to eat.
  • lonewolf 2012/06/21 21:29:38
    No
    lonewolf
    +2
    hate Mcnastys
  • Sodahead Founders are Fascists 2012/06/21 21:28:00
    No
    Sodahead Founders are Fascists
    +6
    What service?
  • Mr. Won... Sodahea... 2012/06/21 22:09:42 (edited)
    Mr. Wonderful
    I like Italian beef. If you're in the Chicago area you know the chain that starts with a "P". They do a huge business, the food is good, generous portions, but a bit overpriced. It goes something like this. They have multiple people outside. The first writes your order on a little slip of paper as you pull in. They repeat it to you. Then you hear them call in the order on their headset. Another person takes your money and yet another person brings you the order before you even get to the pick-up window. The order is written on the bag, the bag has a number, they put a ticket on your car's windshield with that number. Sounds foolproof. Guess what... with all that checking and double and triple checking they still sometimes screw up the order. Amazing! Once a few years back I'm unwrapping my sandwitch, I take a couple bites, then notice there is chuck of beef, one hunk about 2 inches long, not sliced at all. Impossible for who ever put the sandwitch together to not have noticed that. Fast food joints these days just don't care.

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2013/06/19 13:48:12

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