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McDonald’s Ranks Last in Consumer Satisfaction Index: Are You McLovin’ the Service There?

Living 2012/06/21 21:09:57
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Are you McLovin’ it? Neither are a whole lot of other people. According to Yahoo!, McDonald's finished dead last in a ranking of fast-food restaurants by the American Consumer Satisfaction Index (ACSI).



And in case you haven’t been paying attention, McDonald’s has ranked last in the ranking every year since 1995, except for once in 2009. Well, when your average employee looks to be about 15 years old, that could be part of the problem …

McDonald's issued a statement in response to the annual index: "At McDonald’s, customer satisfaction has, and continues to be, a top priority. We take all customer feedback seriously. Our internal and third-party research shows that we continue to make progress in satisfying our customers....Still, we know we can do more by continuing to offer our customers great value, menu variety and a positive service experience every time they visit our restaurants.”

Indeed, the service at McDonald’s may be getting better. The 73 percent satisfaction rating isn’t too bad – and it’s up from the chain’s all-time low of 59 percent in 2000.
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Top Opinion

  • McGill 2012/06/21 22:18:11
    Yes
    McGill
    +8
    you don't go to McDonalds for the great customer service you're their for the cheap and addictive food,

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Opinions

  • zbacku 2012/06/22 02:03:02
    Yes
    zbacku
    +2
    Just what do you expect for a $4 meal. I love it.
  • Sybil 2012/06/22 02:02:37
    No
    Sybil
    And I HATE this new cafe look!! I don't even feel comfortable bringing my kids there anymore!
  • Raphy 2012/06/22 01:28:11
    Yes
    Raphy
    +2
    In Montgomery, Alabama, most them are alright with there service. Service only get crazy during a rush like at lunch time. Cause everybody seem like they are running late.
  • Rob 2012/06/22 01:25:52
    No
    Rob
    Service is actually okay I suppose. Their consumables are the problem (notice I didn't call it food because it barely qualifies). But what do you expect from the mother of all fast food chains? At least McDonalds doesn't try to be something it is not, like an upscale restaurant. I think their prices are too high as well. I mean $4.50 for a quarter pounder or big mac is out of hand. And the burgers have shrunk in size too, so you are getting less for more money. Basically the opposite of what every employer wants from the employees.
  • Sybil Rob 2012/06/22 02:04:23
    Sybil
    +1
    I guess we're paying for all those ugly renovations so they can look like Starbucks.
  • Artisan Rose ☽✪☾☥ 2012/06/22 01:20:48 (edited)
    No
    Artisan Rose ☽✪☾☥
    +1
    No, no, no, no, no, I'm hatin' it!
    Last time I got a double cheeseburger meal, the burger was over greased, the fries were dry and my soda was flat. Not to mention the prissy little smartmouth who couldn't remember a damn thing I said and had me repeat myself five friggen times!

    exasperation
  • Pookie 2012/06/22 01:02:00
    No
    Pookie
    +2
    When a lot of the people serving me are like this: lool
  • Temlakos~POTL~PWCM~JLA~☆ 2012/06/22 01:01:58
    No
    Temlakos~POTL~PWCM~JLA~☆
    +3
    I haven't been to a McDonald's in ages. I just can't believe that their food will be healthy. If I want a hamburger, I will buy half a pound of ground beef, shape it into a patty, and grill it myself. Takes me twenty-five minutes, and tastes better than any of that factory pink-slime-glued-together junk they serve in that place.

    Last year I traveled to Israel. I went there to see things of archaeological interest. (All right, all right, so I actually saw some ancient Roman shopping malls.) But imagine my shock and surprise when I saw a "Mickey Donalid."

    When my fellow tourists said that they would eat at Mickey Donalid, I said, "I did not fly fifty-five hundred statute miles to eat at McDonald's!" So I ate at Aromah, an Israeli chain.
  • Narcole... Temlako... 2012/06/22 03:29:22
    NarcolepticGoat
    +2
    I wonder how they felt when they found out McDonalds stuff tastes different in other countries. LOL.
  • ⚥Κόζμω ... Narcole... 2012/06/22 04:02:09
    ⚥Κόζμω Græme اليا Mongrain
    +1
    In much of India, they use lamb instead of beef for cultural reasons,
    where the term; Holy Cow, originated.
  • Morgan Carwell 2012/06/22 00:58:33
    No
    Morgan Carwell
    +1
    I heard there meat isnt even meat. Is that true??? And ugh cant stand when they dont put a straw in the bag!
  • Artisan... Morgan ... 2012/06/22 01:22:27
    Artisan Rose ☽✪☾☥
    +1
    they claim to have stopped using the scrap meat in their burgers but I don't buy it.
  • ⚥Κόζμω ... Morgan ... 2012/06/22 04:03:04
    ⚥Κόζμω Græme اليا Mongrain
    +1
    or napkins…
  • Ozymandias 2012/06/22 00:58:10
  • Recruit 2012/06/22 00:51:08
    No
    Recruit
    i dont want to see a zit faced individual serving my food in the morning
  • Tony 2012/06/22 00:32:52
    Yes
    Tony
    +4
    I've never had a problem with the service at any McDonald's. I always get what I want and I'm always treated with courtesy. I have to wonder what the people who are unhappy with the service are expecting from a bunch of minimum wage earning teenagers?
  • Kaimeso 2012/06/22 00:15:11
    Yes
    Kaimeso
    +1
    I'm very happy with the service at McDonalds,.. but then I don't eat their garbage so it doesn't make any difference.
  • L1 2012/06/21 23:52:44
    No
    L1
    I haven't been there in years so I really don't know....
  • metasebia 2012/06/21 23:41:15
    No
    metasebia
    Before is number one McDonald. Now 3 years the food test & sandwich test is not good every thing is not good all USA area McDonald he need good manger . I hope next year his problem is fix...... & McDonald food test turn back for customers..... .
  • Defcon metasebia 2012/06/22 15:12:59
    Defcon
    It's IMPOSSABLE to get fat where I live. Because you burn any fat you gained in the winter
  • Sofahead 2012/06/21 23:37:50
    Yes
    Sofahead
    +1
    I don't have any real complaints in their service most of the time.
  • Sofahead Sofahead 2012/06/21 23:44:27
    Sofahead
    +3
    It's interesting how many people don't really answer the question asked which is "What do you think of the service?" They just take potshots at their food quality which is okay, if not altogether fair, after you answer the question about service.
  • mobilsq 2012/06/21 23:27:28
    No
    mobilsq
    I ordered two mc chickens dammit!
  • Michelle 2012/06/21 23:16:57
    No
    Michelle
    +1
    I don't mind the service. The food just sucks. Unless they improve the food, the customer satisfaction will not go up.
  • Azrael-In GOD we trust 2012/06/21 23:03:50
    Yes
    Azrael-In GOD we trust
    +1
    Most of the employees in our area are not school kids. They're adults who do a great job and the service is quick.
  • gary 2012/06/21 22:55:54
    No
    gary
    mc'ds service and quality is the Wal-mart of fast food.
  • Wanderer 2012/06/21 22:54:34
    No
    Wanderer
    +1
    I don't eat at McDonalds often and whenever I do they keep me waiting at the counter which is really annoying if there's a lot of customers. They could improve things so much more with a little thought for their patrons.
  • Marie 2012/06/21 22:54:02
    Yes
    Marie
    +1
    Hell to the yes I <3 McDonalds I don't go often, once every 2-3 months but still luv it.
  • Brittany Foxx 2012/06/21 22:52:36
    No
    Brittany Foxx
    Nope.
  • Sodaheaded 2012/06/21 22:52:19
    No
    Sodaheaded
    +2
    Not when the manager has McAnger Issues
  • ⚥Κόζμω ... Sodaheaded 2012/06/22 04:11:38
    ⚥Κόζμω Græme اليا Mongrain
    The manager can't.
  • cupcakes 2012/06/21 22:52:10 (edited)
  • Madi 2012/06/21 22:51:53
    No
    Madi
    +1
    They have so few vegetarian options. At least at burger king I can get a veggie burger.
  • Libertarian Right 2012/06/21 22:47:36
    No
    Libertarian Right
    No, I'm not McLovin' it. Their food sucks and their service blows! If they shut down tomorrow, I would lose no sleep. But then again, I'm not a fan of fast food in general.
  • Jorge Enriquez 2012/06/21 22:46:34
    No
    Jorge Enriquez
    really not...slow, slow slow....
  • ★~DoctorWhoGuru~★ 2012/06/21 22:44:12
    Yes
    ★~DoctorWhoGuru~★
    +4
    sometimes
  • cm 2012/06/21 22:33:45
    No
    cm
    I haven't been to a McDonald's in over a decade.
  • harasnicole 2012/06/21 22:26:14
    No
    harasnicole
    +3
    I don't eat at McDonald's anymore.
  • pepper5419 2012/06/21 22:25:42
    No
    pepper5419
    +3
    One morning in the drive through I gave them to separate orders.I received the first order and they told me to pull up to a parking stall and the other order would be out shortly. 20 minutes later still no order.I called their number off the first sales order receipt. I asked to talk to a manager.I asked them where my order was.He was dumbfounded and apologized that they had lost my order.I told him that they might as well give me my money back or replace the first order cuz it would be a 10 minute ride home and first order would be 30 minutes old by then.They replaced it as well. It would help out a lot if they hired more Americans that know English.They screwed up my order three times in a row.The manger was barking out orders in Spanish. I guess something got lost in the translation.
  • Chris D 2012/06/21 22:25:32
    No
    Chris D
    +1
    McNasty

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2014/10/01 14:31:07

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