McDonald’s Ranks Last in Consumer Satisfaction Index: Are You McLovin’ the Service There?

Are you McLovin’ it? Neither are a whole lot of other people. According to Yahoo!, McDonald's finished dead last in a ranking of fast-food restaurants by the American Consumer Satisfaction Index (ACSI).


And in case you haven’t been paying attention, McDonald’s has ranked last in the ranking every year since 1995, except for once in 2009. Well, when your average employee looks to be about 15 years old, that could be part of the problem …

McDonald's issued a statement in response to the annual index: "At McDonald’s, customer satisfaction has, and continues to be, a top priority. We take all customer feedback seriously. Our internal and third-party research shows that we continue to make progress in satisfying our customers....Still, we know we can do more by continuing to offer our customers great value, menu variety and a positive service experience every time they visit our restaurants.”

Indeed, the service at McDonald’s may be getting better. The 73 percent satisfaction rating isn’t too bad – and it’s up from the chain’s all-time low of 59 percent in 2000.