McDonald’s Ranks Last in Consumer Satisfaction Index: Are You McLovin’ the Service There?
SodaHead Living
2012/06/21 21:09:57
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130 votes
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338 votes
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Are you McLovin’ it? Neither are a whole lot of other people. According to Yahoo!, McDonald's finished dead last in a ranking of fast-food restaurants by the American Consumer Satisfaction Index (ACSI).

And in case you haven’t been paying attention, McDonald’s has ranked last in the ranking every year since 1995, except for once in 2009. Well, when your average employee looks to be about 15 years old, that could be part of the problem …
McDonald's issued a statement in response to the annual index: "At McDonald’s, customer satisfaction has, and continues to be, a top priority. We take all customer feedback seriously. Our internal and third-party research shows that we continue to make progress in satisfying our customers....Still, we know we can do more by continuing to offer our customers great value, menu variety and a positive service experience every time they visit our restaurants.”
Indeed, the service at McDonald’s may be getting better. The 73 percent satisfaction rating isn’t too bad – and it’s up from the chain’s all-time low of 59 percent in 2000.

And in case you haven’t been paying attention, McDonald’s has ranked last in the ranking every year since 1995, except for once in 2009. Well, when your average employee looks to be about 15 years old, that could be part of the problem …
McDonald's issued a statement in response to the annual index: "At McDonald’s, customer satisfaction has, and continues to be, a top priority. We take all customer feedback seriously. Our internal and third-party research shows that we continue to make progress in satisfying our customers....Still, we know we can do more by continuing to offer our customers great value, menu variety and a positive service experience every time they visit our restaurants.”
Indeed, the service at McDonald’s may be getting better. The 73 percent satisfaction rating isn’t too bad – and it’s up from the chain’s all-time low of 59 percent in 2000.






















People need to get a grip. McDonalds is a delicious place to eat. If you don't show a little self control and eat there regularly, you are going to get fat and race towards heart disease. If you go there once in a great while as a treat, you will be fine and you will enj...
People need to get a grip. McDonalds is a delicious place to eat. If you don't show a little self control and eat there regularly, you are going to get fat and race towards heart disease. If you go there once in a great while as a treat, you will be fine and you will enjoy some delicious, greasy, cheesy ambrosia. You will be served by normal Americans, who may be irresponsible teens at times, but they also arn't exactly performing brain surgery. Maybe in some larger, social construct McDonalds holds some blame with health problems in society, but at the level of you at a register with a Burger and some underpaid teen, don't project your inability to stop shoveling junk into your gullet onto some imaginary deficit of employee character. You're not there to see the wine list and get some freshly ground pepper on your salad, you're there to grab your McRib and 2 happy meals on your way home from a late running baseball game where you just can't imagine turning on the stove.
I was actually impressed.
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