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McDonald’s Ranks Last in Consumer Satisfaction Index: Are You McLovin’ the Service There?

SodaHead Living 2012/06/21 21:09:57
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Are you McLovin’ it? Neither are a whole lot of other people. According to Yahoo!, McDonald's finished dead last in a ranking of fast-food restaurants by the American Consumer Satisfaction Index (ACSI).

mcdonalds

And in case you haven’t been paying attention, McDonald’s has ranked last in the ranking every year since 1995, except for once in 2009. Well, when your average employee looks to be about 15 years old, that could be part of the problem …

McDonald's issued a statement in response to the annual index: "At McDonald’s, customer satisfaction has, and continues to be, a top priority. We take all customer feedback seriously. Our internal and third-party research shows that we continue to make progress in satisfying our customers....Still, we know we can do more by continuing to offer our customers great value, menu variety and a positive service experience every time they visit our restaurants.”

Indeed, the service at McDonald’s may be getting better. The 73 percent satisfaction rating isn’t too bad – and it’s up from the chain’s all-time low of 59 percent in 2000.
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Top Opinion

  • McGill 2012/06/21 22:18:11
    Yes
    McGill
    +8
    you don't go to McDonalds for the great customer service you're their for the cheap and addictive food,

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Opinions

  • Love_is_Supernatural 2012/06/24 08:23:26
    No
    Love_is_Supernatural
    +2
    No but I would say it's better than Burger King...
  • Liz Del Rey 2012/06/24 08:01:55
    No
    Liz Del Rey
    +1
    I haven't been there in a very long time.
  • Merna 2012/06/24 05:43:40
    No
    Merna
    I have a friend who works there, he casually told me they clean their kitchens around once every month...EW?
  • Stef and the City 2012/06/24 04:27:32
    No
    Stef and the City
    But I don't go there for the service, I go there for the iced coffee.
  • activ1 2012/06/24 04:26:30
    No
    activ1
    +1
    I will never understand how they got to be so popular in the first place. The burgers suck, and you can't expect great service at a fast food dump when they hire people for minimum wage and no tips. Thanks God we have plenty of local delis and sandwich shops around here where I can get a real burger or a great sandwich when I want one, instead of being forced to eat at BS fast food chains..
  • RageFury 2012/06/24 04:22:55
    Yes
    RageFury
    +3
    No bad experiences so far...
  • Adam 2012/06/24 02:31:35
    Yes
    Adam
    +1
    They're a fast food joint. They give you delicious, horribly unhealthy food quickly and cheaply and send you on your way. Sure, I eat at fast food joints so infrequently that if I were counting the times on my fingers, id be shocked if I needed both hands (Excluding Subway) so I don't have a large sample size to work with, but every time ive been there, Id say the service ranges from, "Pleasantly indifferent" to "Overcompensating-Ly cheerful". But I think that people eat so damn much fast food that they need to place some blame on the restaurant instead of themselves. And if you have learned anything from arguing on Sodahead, it's that if you have a problem with one thing an entity does, you have to assume the worst about everything that entity does or says, (Remember that last time someone here said, "Oh you voted for politician X, who I dislike, but you raise a good point? Hell, you get off easy if you don't get called fascist). People don't like being fat, so McDonalds must have terrible customer service.

    People need to get a grip. McDonalds is a delicious place to eat. If you don't show a little self control and eat there regularly, you are going to get fat and race towards heart disease. If you go there once in a great while as a treat, you will be fine and you will enj...
    They're a fast food joint. They give you delicious, horribly unhealthy food quickly and cheaply and send you on your way. Sure, I eat at fast food joints so infrequently that if I were counting the times on my fingers, id be shocked if I needed both hands (Excluding Subway) so I don't have a large sample size to work with, but every time ive been there, Id say the service ranges from, "Pleasantly indifferent" to "Overcompensating-Ly cheerful". But I think that people eat so damn much fast food that they need to place some blame on the restaurant instead of themselves. And if you have learned anything from arguing on Sodahead, it's that if you have a problem with one thing an entity does, you have to assume the worst about everything that entity does or says, (Remember that last time someone here said, "Oh you voted for politician X, who I dislike, but you raise a good point? Hell, you get off easy if you don't get called fascist). People don't like being fat, so McDonalds must have terrible customer service.

    People need to get a grip. McDonalds is a delicious place to eat. If you don't show a little self control and eat there regularly, you are going to get fat and race towards heart disease. If you go there once in a great while as a treat, you will be fine and you will enjoy some delicious, greasy, cheesy ambrosia. You will be served by normal Americans, who may be irresponsible teens at times, but they also arn't exactly performing brain surgery. Maybe in some larger, social construct McDonalds holds some blame with health problems in society, but at the level of you at a register with a Burger and some underpaid teen, don't project your inability to stop shoveling junk into your gullet onto some imaginary deficit of employee character. You're not there to see the wine list and get some freshly ground pepper on your salad, you're there to grab your McRib and 2 happy meals on your way home from a late running baseball game where you just can't imagine turning on the stove.
    (more)
  • Josh Robinson 2012/06/24 01:37:33
    No
    Josh Robinson
    We will know America/The World is healing when Mc.Donalds needs a Bailout.
  • DizziNY 2012/06/24 00:45:57 (edited)
    No
    DizziNY
    +3
    I sometimes go to get their Frapps and they take like 15 minutes just to get a drink. Their service sucks.

    dumb mcdonalds employee

    dumb mcdonalds employee


    mcdonalds employees suck

    i hate mcdonalds
  • Stef an... DizziNY 2012/06/24 04:24:42
    Stef and the City
    +2
    I've never heard of the Anus snack wrap, is that new?
  • Liz Del... Stef an... 2012/06/24 08:02:59
    Liz Del Rey
    +1
    It's on their dollar menu.
  • Kodibear DizziNY 2012/06/25 06:12:32
    Kodibear
    Great pictures LMFAO
  • Johann 2012/06/23 23:34:40
    No
    Johann
    I make more intelligent choices on where to eat out. Super-size Me! explained a good amount to me years ago. It is true that the food there is poor quality to feed the masses. I have more fun cooking at home then go to the one down the street. I have gotten good at setting up a 1950's lifestyle where Fast-food/dining out is a treat for once a week or so.
  • Christopher Kirchen 2012/06/23 22:57:46
    No
    Christopher Kirchen
    +1
    But the service isn't all the point; the FOOD sucks.
  • mizzSHADYgirl 2012/06/23 21:00:34
    Yes
    mizzSHADYgirl
    +1
    Most of the time i get my food without waiting too long.
  • Lerro DeHazel 2012/06/23 20:32:45
  • Silent Bob 2012/06/23 17:57:24
    Yes
    Silent Bob
    +3
    My McDonalds hooks me up
  • Platinum Fangs 2012/06/23 17:22:53
    No
    Platinum Fangs
    I don't go to McDonalds. But I'm sure their service is better than at the Taco Bell over here. Cold, shredded cheese in my quesadia? WTF?
  • Mitri 2012/06/23 16:04:00
    No
    Mitri
    There's no such thing as customer service in Russia. I'd rather be served in American McDonald's than the ones here...
  • whateverbabynevermind 2012/06/23 15:51:38
    Yes
    whateverbabynevermind
    I AM JUST MCLOVIN MCDONALDS. It's basically my life. I have to set dates for when I'm going to go there so I don't go more than once every three months and so I can diet a week before.
  • TimothyBrianFoley 2012/06/23 15:22:13
    Yes
    TimothyBrianFoley
    only because they have some things i like otherwise their service is pitiful
  • wildcat 2012/06/23 13:00:29
    No
    wildcat
    I am completely dissatisfied with McDonald's. The only reason I'd enter one now is to donate to the Ronald McDonald Houses in Wichita.
  • bettyboop 2012/06/23 12:47:18
    Yes
    bettyboop
    +3
    I live in a small town 30 some odd miles from Fort Worth Tx. My McDonald's has excellent service. The employee's are always happy to see you and friendly in their greetings. The owner of the store is johnny on the spot about taking care of any complaints or concerns. Truly it is the employees who make or break a business.
  • Aingean 2012/06/23 11:54:42
    No
    Aingean
    +1
    It depends on which one I got to, there are two in town. The one by the highway the service is good but they rarely get the order right and the one in town has new people all the time so it takes forever but they usually get everything right.
  • Flamingolady 2012/06/23 11:46:22
    No
    Flamingolady
    +2
    We sometimes visit our grand kids and take breakfast, and every time my husband comes out raving about how they didn't get the order right, he had to check and make sure everything was there, no jelly, no splenda in coffee, all kinds of gripes. I hate to even stop there.
  • Tom 2012/06/23 11:23:55
    No
    Tom
    +3
    I Hate McDonalds, Their Food Sucks. It all Taste Like Your Eating Cardboard.
  • clasact 2012/06/23 10:10:53
    No
    clasact
    +4
    the food has no taste and the kids that work there are rude and more concerned about who called who then doing their job
  • 001 2012/06/23 09:30:52
    No
    001
    +2
    I know someone who used to work there and he admitted spitting in burgers sometimes. Also the people at the counter are usually grumpy.
  • ♥K14 2012/06/23 09:04:32
    Yes
    ♥K14
    +1
    Always been very good in the ones I've been to.
  • KingdomNow 2012/06/23 08:15:20
    Yes
    KingdomNow
    +1
    The other week I went to a McD franchise with friends and the entire crew greeted every customer cheerfully and gave exemplary service.

    I was actually impressed.
  • mae 2012/06/23 07:14:07
    Yes
    mae
    I would not say I'm loving it, but it's not that bad--better than some others i've been to recently.
  • ♥Lauren♥ 2012/06/23 04:35:24
    No
    ♥Lauren♥
    +1
    I stopped eating at McDonalds about a year and a half ago. :P
  • Inquisitve Kat 2012/06/23 04:14:32
    No
    Inquisitve Kat
    +4
    They tend to hire 'special' people...

    mcdonalds employee  lol
  • Stef an... Inquisi... 2012/06/24 04:26:16
    Stef and the City
    +1
    Wow, she is special.
  • amazinggrace 2012/06/23 04:13:53
    No
    amazinggrace
    +1
    don't eat their crap food.
  • fortycal_sig 2012/06/23 03:36:42
    No
    fortycal_sig
    +2
    And while we're sharing here, Ronald: Bring back the old fries that actually tasted good and were healthier than the trans-fat garbage you serve now.
  • Foxhound BN0 2012/06/23 03:19:47
    Yes
    Foxhound BN0
    +2
    The service is fine but their racist website bugs the shlt out of me so I quit eating there and I told them so and I told them why.
    http://www.365black.com/365bl...
  • findthelight2000 2012/06/23 03:06:06
    Yes
    findthelight2000
    +3
    I have been happy with the service there, and I've occasionally had bad service there. I think the poll is more likely the result of what comes first in mind as a well-known fast-food chain found practically within a 2-mile radius anywhere in the country, with a certain reputation for "cheap" labor, rather than an honest, thoughtful answer.
  • Sista Nunya 2012/06/23 02:18:33
  • gregaj7 2012/06/23 00:19:37
    No
    gregaj7
    +4
    I don't 'McEat' their manure they call food.

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2013/06/20 09:35:22

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