Mascara Ad Uses False Lashes to Convince You of "True Volume": Outrageous or Okay?

Living 2011/05/27 21:34:17
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In this week's Ok! magazine, a CoverGirl LashBlast ad appeared promising "true volume."

But, believe it or not, the ad used a picture of America's Next Top Model winner, Nicole Fox, wearing false eyelashes!

If you check the very very very fine print, right there on the left, near the end of the model's neck, this is what you will read: Lash inserts were applied to both of Nicole's lashes to add lash count before applying mascara. In other words: She is wearing false lashes.

Technically, this type of ad is not considered false advertising because CoverGirl disclosed the use of lash inserts. Nevertheless, it still seems pretty sneaky!

Read More: http://feeds.gawker.com/~r/jezebel/full/~3/2PpKWlv...

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Top Opinion

  • Belle 2011/05/27 23:43:31
    False advertising..

    "If an ad leads the consumer to believe that something about the product or brand being advertised is true when it is not, or vice versa, the ad is unlawful.

    The consumer must be acting reasonably under the circumstances. In other words, the consumer taking action against the advertising cannot only be speaking for him/herself. The ad must be misleading to the general population, and not a mere few people.

    The statement or omission must be “material”, which means that it must be relevant to the consumer’s decision to buy the product/support the brand.

    If an ad violates these rules, it is considered in violation of the FTC Deceptive Policy Statement, and thus, in violation of the law."

    Though I would say these are worse examples than the mascara ad.
    ftc deceptive policy statement violation law examples mascara ad
    ftc deceptive policy statement violation law examples mascara ad

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