LOOK > Is This the Best or Worst Ad Campaign Ever?
SodaHead Living
2011/09/22 20:36:46
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How do you get people to pay attention to a product that isn't very exciting? With some low-brow potty humor, of course!
That's what Sheets Energy Strips is doing at least.
The company has been promoting ads for their dissolving caffeine strips called "Sheets" for quite some time now. And they do it by incorporating the phrase "I take a sheet..." (as in the energy strips) with an unlikely place to take a... well, sheet (as in the thing you do in the bathroom.)
Celebrities like Pitbull and Lebron James (James is actually a co-founder of the company) are among those who have participated in the eyebrow-raising "Sheets" ad campaign.
But AdWeek isn't so impressed. In fact, they're calling it the worst campaign ad of the year.
"This is a product you put in your mouth, yet it's being marketed with headlines that reference defecation," the AdWeek article reads. "It's one thing to do a silly coupon -- it's another to build a brand around this kind of thing."
As for us, we're not so sure. It definitely brings attention to the product and it's a hell of a strategy as far as branding, albeit a little crude.
What do you think of the bathroom-humor advertisements? Is it a great idea or an awful attempt for attention?
That's what Sheets Energy Strips is doing at least.
The company has been promoting ads for their dissolving caffeine strips called "Sheets" for quite some time now. And they do it by incorporating the phrase "I take a sheet..." (as in the energy strips) with an unlikely place to take a... well, sheet (as in the thing you do in the bathroom.)
Celebrities like Pitbull and Lebron James (James is actually a co-founder of the company) are among those who have participated in the eyebrow-raising "Sheets" ad campaign.
But AdWeek isn't so impressed. In fact, they're calling it the worst campaign ad of the year.
"This is a product you put in your mouth, yet it's being marketed with headlines that reference defecation," the AdWeek article reads. "It's one thing to do a silly coupon -- it's another to build a brand around this kind of thing."
As for us, we're not so sure. It definitely brings attention to the product and it's a hell of a strategy as far as branding, albeit a little crude.
What do you think of the bathroom-humor advertisements? Is it a great idea or an awful attempt for attention?
Top Opinion
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S T 2011/09/23 00:05:57
If you are offended, more than likely, the only person that gives a damn is you! But, I do have some advice for you; go to Wal-Mart and buy yourself a sense of humor. I hear they sell'em cheap!
When you are there you should find out if these are any good and "take a sheet"...
Oh I know, look attractive as you advertise.