London Billboards Give Free Samples: Brilliant or Bad Idea?
SodaHead Business
2012/03/18 21:13:15
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Don’t get us wrong, we love free samples. But we’re not sure that billboards should be doling them out.
British baked-goods brand Mr. Kipling has launched a new advertising campaign, which the company calls a “media first.” Nineteen billboard posters, primarily located in bus shelters, have been converted into automatic cake dispensers to promote the company’s new line of cake-to-go products.
At the touch of a button, commuters can enjoy an individually wrapped sample of the new snap-pack product, which allows people to eat cake “on the go.” To entice passersby, at least one of the billboards will also emit the sweet aroma of freshly baked cake via a spray device.
The automated fixtures will distribute five hundred free cakes a day. But as TIME pointed out, “there is no word on how the company will prevent cake hoarding.”
What do you think SodaHeads? Is Mr. Kipling’s innovative advertising strategy brilliant or a bad idea?
British baked-goods brand Mr. Kipling has launched a new advertising campaign, which the company calls a “media first.” Nineteen billboard posters, primarily located in bus shelters, have been converted into automatic cake dispensers to promote the company’s new line of cake-to-go products.
At the touch of a button, commuters can enjoy an individually wrapped sample of the new snap-pack product, which allows people to eat cake “on the go.” To entice passersby, at least one of the billboards will also emit the sweet aroma of freshly baked cake via a spray device.
The automated fixtures will distribute five hundred free cakes a day. But as TIME pointed out, “there is no word on how the company will prevent cake hoarding.”
What do you think SodaHeads? Is Mr. Kipling’s innovative advertising strategy brilliant or a bad idea?
Read More: http://newsfeed.time.com/2012/03/15/one-sweet-ad-l...
Top Opinion
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Omni 2012/03/18 23:28:47
Then, consider the cakes are 500 per day, so filled in in the morning, in the middle of london. That means a) who the hell would dare in full daylight in the middle of gazzilions of people tamper them and b) because as i was saying us europeans have some pride left, most people wouldnt take more then 1, if 1 at all.
Btw, you can't take an adjective too far (immature is an adjective). You should have used the noun: immaturity. Dumbass.
lrn2grammar
I have perfect grammar. Because unlike you, I have the ability to conceptualize my actions and words, while you just go around derping everywhere you drunkenly stumble upon.