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London Billboards Give Free Samples: Brilliant or Bad Idea?

Business 2012/03/18 21:13:15
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Don’t get us wrong, we love free samples. But we’re not sure that billboards should be doling them out.

British baked-goods brand Mr. Kipling has launched a new advertising campaign, which the company calls a “media first.” Nineteen billboard posters, primarily located in bus shelters, have been converted into automatic cake dispensers to promote the company’s new line of cake-to-go products.



At the touch of a button, commuters can enjoy an individually wrapped sample of the new snap-pack product, which allows people to eat cake “on the go.” To entice passersby, at least one of the billboards will also emit the sweet aroma of freshly baked cake via a spray device.

The automated fixtures will distribute five hundred free cakes a day. But as TIME pointed out, “there is no word on how the company will prevent cake hoarding.”

What do you think SodaHeads? Is Mr. Kipling’s innovative advertising strategy brilliant or a bad idea?

Read More: http://newsfeed.time.com/2012/03/15/one-sweet-ad-l...

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  • converse22 2012/03/19 01:40:12
    Bad Idea
    converse22
    +2
    People will abuse that thing ! I predict the future that people will kill each other just for "free" stuff
  • sean 2012/03/19 01:36:43
    Bad Idea
    sean
    +2
    It's just going to attract mor homeless people.
  • Aingean 2012/03/19 01:30:23
    Brilliant
    Aingean
    +2
    Good way to advertise and profit later. HOWEVER, they would need to find a way to limit how much a person can get, while many people may be decent enough to take one and go about their day others may indulge if they really like it to avoid buying the product.. Other then that its a great idea.
  • Andrea 2012/03/19 01:13:26
    Brilliant
    Andrea
    +2
    It is a long proven fact that Brits are less greedy and self entitled than Americans. I am not surprised by this at all.
  • Jimmy Andrea 2012/03/19 07:40:46
    Jimmy
    +3
    Oh is it? Could it be because of the blend of cultures that exist in america? Could it be because of difference in population. The thing about you guys "brits" is that while you love to say things like this at any opportunity you fail to notice that making that comment is cocky, self indulgent, and plain ignorant.
  • Andrea Jimmy 2012/03/19 13:31:07
    Andrea
    "You guys"? Honey, I am American, not British. So the fact that I speak from experience must gall the hell out of you.
  • being me 2012/03/19 01:10:14
    Brilliant
    being me
    +2
    Brilliant but people could very easily over indulge.
  • Just Jenn for Now 2012/03/19 01:04:55
    Brilliant
    Just Jenn for Now
    +4
    No bum will go hungry!!
  • sean Just Je... 2012/03/19 04:03:05
    sean
    +1
    Overweight people will get more exersize
  • Nekosarethebest 2012/03/19 00:49:43
    Bad Idea
    Nekosarethebest
    +2
    We are all fat. I know I was thinking about hoarding cake...
  • iHatespam 2012/03/19 00:25:48
    Brilliant
    iHatespam
    +2
    I wish we could have something like that here but there are too many aholes that would ruin it for the rest of us.
  • Drachen 2012/03/19 00:22:25
    Bad Idea
    Drachen
    +3
    It would be a great idea if there weren't bad people. Unfortunately I believe it would be a safety risk. It could be tampered or broken. I just don't it NOT being messed with :|
  • sean Drachen 2012/03/19 22:31:31
    sean
    +1
    On the positive side there will be less people bothering me at intersections
  • Christopher G. 2012/03/19 00:21:05 (edited)
    Brilliant
    Christopher G.
    +2
    People, USA=/=Europe, you need to understand we are all not sick minds like most americans, and we also are not all in the dire need to become obese (like many us folk).

    Then, consider the cakes are 500 per day, so filled in in the morning, in the middle of london. That means a) who the hell would dare in full daylight in the middle of gazzilions of people tamper them and b) because as i was saying us europeans have some pride left, most people wouldnt take more then 1, if 1 at all.
  • Christo... Christo... 2012/03/19 00:23:02
    Christopher G.
    +3
    Oh and lastly, what the hell you on about chemicals and bs like that, its not like a shower, it will be a slight cake smell in the air. Its not like you car deodorant rapes your nose or showers you with liquid does it no? Sheesh.
  • frank 2012/03/19 00:03:30
    Brilliant
    frank
    +4
    Although it would never work in America, they would be vandalized
  • Soot The Fallen 2012/03/18 23:45:14
    Brilliant
    Soot The Fallen
    +2
    I can take alot of them >:D
  • Karl 2012/03/18 23:33:09
    Brilliant
    Karl
    +2
    Now that is marketing!
  • Omni 2012/03/18 23:28:47
    Brilliant
    Omni
  • sean Omni 2012/03/19 01:38:29
    sean
    +1
    What are you, homeless or something?
  • Omni sean 2012/03/19 01:39:11
    Omni
    +6
    What are you, stupid or something? What is your comment even supposed to mean?
  • converse22 Omni 2012/03/19 01:42:35
    converse22
    +1
    Im with you !
  • converse22 sean 2012/03/19 01:42:18
    converse22
    +1
    If he is homeless then why the hec does he have a computer with Internet !!!! There is this think uhm lets see.... THINK BEFORE YOU ARE GONNA POST/SAY SOMETHING!!! people these days
  • sean converse22 2012/03/19 01:47:57
    sean
    Maybe he stole someone's phone
  • converse22 sean 2012/03/19 02:00:47 (edited)
    converse22
    Ok dude how does he know the freakin password to SH ? And by the way it's *home .... Just saying
  • sean converse22 2012/03/19 02:05:14
    sean
    Maybe there is no password being used on that phone
  • converse22 sean 2012/03/19 02:07:32
    converse22
    Ok right now I'm on my iPod and it is mobile and if I have to put a password on my iPod then I would especially put a password on the fone !!!!
  • sean converse22 2012/03/19 02:08:34
    sean
    It's phone
  • converse22 sean 2012/03/19 02:12:53
    converse22
    All I'm going to say is THINK BEFORE YOU SPEAK ! and I'm sorry I thought it was home
  • Omni sean 2012/03/19 12:39:53
  • sean Omni 2012/03/19 17:26:50
    sean
    You disgust me
  • Omni sean 2012/03/19 21:06:35
  • sean Omni 2012/03/19 21:42:09
    sean
    Immature. You took it too far
  • Omni sean 2012/03/19 22:10:24 (edited)
    Omni
    I'm immature? Ha! You reply to me with nonsensical gibberish and call me immature. Priceless.

    Btw, you can't take an adjective too far (immature is an adjective). You should have used the noun: immaturity. Dumbass.
  • sean Omni 2012/03/19 22:14:47
    sean
    Your the one that put a picture saying something that is physically impossible
  • Omni sean 2012/03/19 22:21:43 (edited)
    Omni
    *You're

    lrn2grammar
  • sean Omni 2012/03/19 22:27:23
    sean
    Your one to talk
  • Omni sean 2012/03/19 22:29:29 (edited)
    Omni
    *You're



    I have perfect grammar. Because unlike you, I have the ability to conceptualize my actions and words, while you just go around derping everywhere you drunkenly stumble upon.
  • sean Omni 2012/03/19 22:32:48
    sean
    I'm still too young to drink
  • Omni sean 2012/03/19 22:40:24 (edited)
    Omni
    It was a metaphor for your behavior. But I guess you wouldn't know what a "metaphor" is.

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