That's like saying, "Cat's come in all different shapes, sizes, and colors" and using this picture as the ad:
(If you are the breeder of these cats, I found this picture on google images. No copyright infringement intended.)
Levi's 'Hotness Comes in All Shapes and Sizes' Ad: OK or Offensive?
SodaHead Living
2012/02/23 18:23:27
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A new Levi's ad proclaims that "Hotness Comes in All Shapes and Sizes." Well, that's true, and a great message for women, too! Until you look at the ad (provided by Copyranter) and realize that all of the women are thin with very similar body types. So, what gives?
The ad goes on to explain: "At Levi's, we believe that beauty comes in all shapes and sizes. That's why we developed Levi's Curve ID -- a revolutionary, customized fit system focusing on a woman's shape and proportions, not her size."
Again, great idea, but the woman on the left is slim with a flattish butt and chest. The one in the middle is also slim with a curvier butt and chest. And the one on the right is also slim with a curvy butt and an even smaller waist. What happened to "all shapes and sizes"?
Feminist blog Jezebel kind of sums up the problem right here: "See, 'hotness comes in all shapes and sizes,' as long as those shapes are minute variations on the same thin, ponytailed woman." Levi's, we'll give your Curve ID jeans a try ... once you concede that "hotness" can be bigger than a size six.
The ad goes on to explain: "At Levi's, we believe that beauty comes in all shapes and sizes. That's why we developed Levi's Curve ID -- a revolutionary, customized fit system focusing on a woman's shape and proportions, not her size."
Again, great idea, but the woman on the left is slim with a flattish butt and chest. The one in the middle is also slim with a curvier butt and chest. And the one on the right is also slim with a curvy butt and an even smaller waist. What happened to "all shapes and sizes"?
Feminist blog Jezebel kind of sums up the problem right here: "See, 'hotness comes in all shapes and sizes,' as long as those shapes are minute variations on the same thin, ponytailed woman." Levi's, we'll give your Curve ID jeans a try ... once you concede that "hotness" can be bigger than a size six.
Top Opinion
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Offensive
+32They just chose 3 different types of slender models.
That's like saying, "Cat's come in all different shapes, sizes, and colors" and using this picture as the ad:
(If you are the breeder of these cats, I found this picture on google images. No copyright infringement intended.)
I see how people are offended because you never see voluptuous models in ads other than Dove really, and it's sad that females who are only 10 pounds overweight feel 50 pounds overweight when they look at these models. I understand the clothes need to look flattering otherwise people won't buy it, and not much looks flattering on morbidly obese people, but clothes can look just as good on a skinny person as someone who's more curvaceous.
so maybe you could really see how they might look on you.