That's like saying, "Cat's come in all different shapes, sizes, and colors" and using this picture as the ad:
(If you are the breeder of these cats, I found this picture on google images. No copyright infringement intended.)
Levi's 'Hotness Comes in All Shapes and Sizes' Ad: OK or Offensive?
SodaHead Living
2012/02/23 18:23:27
|
|
|||||
|
481 votes
|
|
65% | |||
|
259 votes
|
|
35% | |||
A new Levi's ad proclaims that "Hotness Comes in All Shapes and Sizes." Well, that's true, and a great message for women, too! Until you look at the ad (provided by Copyranter) and realize that all of the women are thin with very similar body types. So, what gives?
The ad goes on to explain: "At Levi's, we believe that beauty comes in all shapes and sizes. That's why we developed Levi's Curve ID -- a revolutionary, customized fit system focusing on a woman's shape and proportions, not her size."
Again, great idea, but the woman on the left is slim with a flattish butt and chest. The one in the middle is also slim with a curvier butt and chest. And the one on the right is also slim with a curvy butt and an even smaller waist. What happened to "all shapes and sizes"?
Feminist blog Jezebel kind of sums up the problem right here: "See, 'hotness comes in all shapes and sizes,' as long as those shapes are minute variations on the same thin, ponytailed woman." Levi's, we'll give your Curve ID jeans a try ... once you concede that "hotness" can be bigger than a size six.
The ad goes on to explain: "At Levi's, we believe that beauty comes in all shapes and sizes. That's why we developed Levi's Curve ID -- a revolutionary, customized fit system focusing on a woman's shape and proportions, not her size."
Again, great idea, but the woman on the left is slim with a flattish butt and chest. The one in the middle is also slim with a curvier butt and chest. And the one on the right is also slim with a curvy butt and an even smaller waist. What happened to "all shapes and sizes"?
Feminist blog Jezebel kind of sums up the problem right here: "See, 'hotness comes in all shapes and sizes,' as long as those shapes are minute variations on the same thin, ponytailed woman." Levi's, we'll give your Curve ID jeans a try ... once you concede that "hotness" can be bigger than a size six.
Top Opinion
-
Offensive
+32They just chose 3 different types of slender models.
That's like saying, "Cat's come in all different shapes, sizes, and colors" and using this picture as the ad:
(If you are the breeder of these cats, I found this picture on google images. No copyright infringement intended.)
It wasn't generally talking waist size. :/ If you have a particularly small or rather large bottom, you will understand the difficulties that can occur when trying to find pants that will fit either over or not be baggy to extremes.
It's just common sense. As I'm sure you can see, I clearly wasn't the only one to catch on.
The reality of the situation is that Levis makes an ad that states "All shapes and sizes are hot" to appeal to fat women, and then those same women get all pissed off.
Like...these women are clearly don't even represent two different sizes or shapes.
They're pretty much the same.
Pablo
end of story
You need to look at the real world. Some people look better than others. Would you join a gym that used a bunch of fat losers for ads? No. It'd look like it had failed to deliver. Use fatties for jean ads? Only if you don't want to sell any jeans. Or, use fat girls to advertise fat girl jeans. Oh, but then thin girls might be offended because they were left out. Makes big sense to me!!
This is an opinion forum, but this topic is about sales. If able to, I would check the sales figures for these jeans in a while and see how successful the campaign was. I like data before going further into these discussions. I've already stated my original opinion.
The focus keeps steering toward women's sizes, but I am more focused on the clarity of the message. It's impossible to reach or satisfy everyone. Even here, everyone as an individual is clearly focused on different elements of the ad or certain aspects of women even. The message is just muddy.
They think that just letting them be is the right thing to do, and when the world reacts with disdain to the behemoths their kids have become, it's the rest of the world that's at fault for not including them. Makes no sense to me.
I want that dog. I'll pay. He's a bulldog like Petey in the Little Rascals, right?