That's like saying, "Cat's come in all different shapes, sizes, and colors" and using this picture as the ad:
(If you are the breeder of these cats, I found this picture on google images. No copyright infringement intended.)
Levi's 'Hotness Comes in All Shapes and Sizes' Ad: OK or Offensive?
SodaHead Living
2012/02/23 18:23:27
|
|
|||||
|
478 votes
|
|
65% | |||
|
259 votes
|
|
35% | |||
A new Levi's ad proclaims that "Hotness Comes in All Shapes and Sizes." Well, that's true, and a great message for women, too! Until you look at the ad (provided by Copyranter) and realize that all of the women are thin with very similar body types. So, what gives?
The ad goes on to explain: "At Levi's, we believe that beauty comes in all shapes and sizes. That's why we developed Levi's Curve ID -- a revolutionary, customized fit system focusing on a woman's shape and proportions, not her size."
Again, great idea, but the woman on the left is slim with a flattish butt and chest. The one in the middle is also slim with a curvier butt and chest. And the one on the right is also slim with a curvy butt and an even smaller waist. What happened to "all shapes and sizes"?
Feminist blog Jezebel kind of sums up the problem right here: "See, 'hotness comes in all shapes and sizes,' as long as those shapes are minute variations on the same thin, ponytailed woman." Levi's, we'll give your Curve ID jeans a try ... once you concede that "hotness" can be bigger than a size six.
The ad goes on to explain: "At Levi's, we believe that beauty comes in all shapes and sizes. That's why we developed Levi's Curve ID -- a revolutionary, customized fit system focusing on a woman's shape and proportions, not her size."
Again, great idea, but the woman on the left is slim with a flattish butt and chest. The one in the middle is also slim with a curvier butt and chest. And the one on the right is also slim with a curvy butt and an even smaller waist. What happened to "all shapes and sizes"?
Feminist blog Jezebel kind of sums up the problem right here: "See, 'hotness comes in all shapes and sizes,' as long as those shapes are minute variations on the same thin, ponytailed woman." Levi's, we'll give your Curve ID jeans a try ... once you concede that "hotness" can be bigger than a size six.
Top Opinion
-
Offensive
+32They just chose 3 different types of slender models.
That's like saying, "Cat's come in all different shapes, sizes, and colors" and using this picture as the ad:
(If you are the breeder of these cats, I found this picture on google images. No copyright infringement intended.)
But i'd also like to remind, that including the body shapes people have different TASTES also. So, if you like chubby one, go ahed, if you like skinny one, go ahead. If you like bi, trans, gay, lesbian etc. What ever go ahead.
It's your taste and you dont have to change it ,cos other people like it something else than what you are.
Live and let live!
No, I don't support ED's. I support healthy lifestyles. People need to know that eating disorders come in any shape and size. That size 14 woman you see might be anorexic and is getting no nutrition, and that size 2 woman might be eating little quantities of junk food and not getting any nutrition either.
I think the three women in the article make it clear:
you can have a round or a flat butt, big or small breasts, it is all good. "Obesity" and "Anorexia/Bulimia" are both bad.
Those models look perfectly healthy to me.
maybe they will be adding more dimensions later...
"Hottness comes in all shapes and sizes" Does NOT translate to "Fat people should wear these jeans." But i may be mistaken, my English is a little rusty...
I have nothing against overweight people, but seriously, don't get so butt hurt, please?
And honestly i think the skinny women are making a bigger deal out of this, you dirty attention whores... :]