Japanese Invent 'Ice Bra': Cool or Kooky?

How's this for a new way to stay cool this summer? The Japanese have invented a bra with built-in ice packs, helping women save on their air conditioning bills this summer, The Age reports. And it even looks, dare we say it ... kind of sexy.


Underwear company Triumph Japan reportedly unveiled the Super Cool Bra, which also comes with a wind chime and a sprig of mint. Why the mint? We have no idea. Perhaps for its cooling properties? And it smells good ... The company says the cups, which cool the skin, are filled with a gel that remains soft even when frozen. So it won't feel like you have hard ice cubes on your ta-tas.

But it's all for a good cause. With no working nuclear reactors after last year's Fukushima disaster, Japan is urging people to dress down to stay cool, avoiding the need for air conditioning. Well, we didn't know they had this in mind, but the bra could help you save on your bills, too (assuming you have something to put in it.)