Is New Milk Campaign About PMS Funny or Sexist?
SodaHead Living
2011/07/12 17:58:05
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We know that milk does a body good. But we never thought it would be associated with sexism.
The new "Got Milk?" campaign preaches milk as a cure for PMS -- and takes pity on men who have to put up with women during "that time of the month," The Washington Post reports.
The campaign, called "Everything I do is wrong," is based on studies that show calcium in dairy milk helps reduce the symptoms of PMS.
It also suggests that women are so you-know-what (rhymes with witchy) as their period approaches that a man can do nothing right.
"We think the humor creates the surprise and surprise is always good when you want people to be aware of the message and benefit," Steve James, executive director of the California Milk Processor Board, told Marketing Daily. "We have heard women respond to this with comments like, ‘I have got to send this poster to my husband.'"
But critics say the ad comes across as "really sexist."
"Definitely sexist. The only way it even constitutes a ‘joke’ is if the viewer implicitly accepts the idea that women are inherently irrational and men have no choice but to meekly accept it," one male commenter wrote.
Do you think this ad is offensive to women? Or is it just touching a nerve that everyone can relate to?
The new "Got Milk?" campaign preaches milk as a cure for PMS -- and takes pity on men who have to put up with women during "that time of the month," The Washington Post reports.
The campaign, called "Everything I do is wrong," is based on studies that show calcium in dairy milk helps reduce the symptoms of PMS.
It also suggests that women are so you-know-what (rhymes with witchy) as their period approaches that a man can do nothing right.
"We think the humor creates the surprise and surprise is always good when you want people to be aware of the message and benefit," Steve James, executive director of the California Milk Processor Board, told Marketing Daily. "We have heard women respond to this with comments like, ‘I have got to send this poster to my husband.'"
But critics say the ad comes across as "really sexist."
"Definitely sexist. The only way it even constitutes a ‘joke’ is if the viewer implicitly accepts the idea that women are inherently irrational and men have no choice but to meekly accept it," one male commenter wrote.
Do you think this ad is offensive to women? Or is it just touching a nerve that everyone can relate to?
Read More: http://www.washingtonpost.com/blogs/blogpost/post/...
Top Opinion
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(¯`·._.·[Dear Maria]·._.·´¯) 2011/07/12 18:52:11Funny
![(¯`·._.·[Dear Maria]·._.·´¯)](http://images.sodahead.com/profiles/001728277/Kaitlyn-62100816716_square.jpeg "(¯`·._.·[Dear Maria]·._.·´¯)")
+21I'm a girl, I PMS, and I think it's hilarious. Life would be a lot easier if people wouldn't get so darn offended all the time... maybe the people protesting should drink some milk to stop pms-ing.... lol just a thought
But most importantly: it's not true. People drink too much milk and the milk industry is making up more and more lies to get even MORE people to give them more money and more often.
This one's a little sexist though
Think about it. It's food for the kids as well as cheap and fun toys for them with the added benefit of dad's amusement. And pictures like that give pleasure to millions!
Large breasts serve many purposes for more than just the lucky woman who has them!