Is New Milk Campaign About PMS Funny or Sexist?

Living 2011/07/12 17:58:05
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We know that milk does a body good. But we never thought it would be associated with sexism.

The new "Got Milk?" campaign preaches milk as a cure for PMS -- and takes pity on men who have to put up with women during "that time of the month," The Washington Post reports.

The campaign, called "Everything I do is wrong," is based on studies that show calcium in dairy milk helps reduce the symptoms of PMS.

It also suggests that women are so you-know-what (rhymes with witchy) as their period approaches that a man can do nothing right.

"We think the humor creates the surprise and surprise is always good when you want people to be aware of the message and benefit," Steve James, executive director of the California Milk Processor Board, told Marketing Daily. "We have heard women respond to this with comments like, ‘I have got to send this poster to my husband.'"

But critics say the ad comes across as "really sexist."

"Definitely sexist. The only way it even constitutes a ‘joke’ is if the viewer implicitly accepts the idea that women are inherently irrational and men have no choice but to meekly accept it," one male commenter wrote.

Do you think this ad is offensive to women? Or is it just touching a nerve that everyone can relate to?

Read More: http://www.washingtonpost.com/blogs/blogpost/post/...

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Top Opinion

  • Funny
    (¯`·._.·[Dear Maria]·._.·´¯)
    I'm a girl, I PMS, and I think it's hilarious. Life would be a lot easier if people wouldn't get so darn offended all the time... maybe the people protesting should drink some milk to stop pms-ing.... lol just a thought

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  • gin collum 2011/09/24 01:43:37
    gin collum
    but i do wish Men had the pms monthy hell we go through.....Everything from the cramps to bleeding clots from the penis..then they really wouldnt have the desire to make fun of it must less drink milk...there whimpy butts would be calling dr to get on the morphine pump every month.
  • Raphael Braga 2011/08/15 01:37:51 (edited)
    Raphael Braga
    It is offensive to men. Women are inherently irrational and men dont have to meekly accept it. Some slaps can reduce symptoms of pms too and is cheapier and more effective.
  • IndianFace.German 2011/08/02 21:35:10
    I find it funny :) its just that simple
  • R.D 2011/07/27 23:48:33
    Milk causes earlier menstruation and cramps in many women(hormones) so if we buy more milk that would lead to more PMS or irritability. Who fact-checked this?
  • LuridLolita 2011/07/27 22:42:34
    It's sexist, that's why it's funny.
    sexist funny women have rights
  • ScottyG - Faqueue 2011/07/26 02:09:08
    ScottyG - Faqueue
    Does anybody have a sense of humor anymore or is everything too sensitive for you all. Humor campaigns are great. America is losing is ability to laugh.
  • augusta... ScottyG... 2011/09/22 20:57:42
    You're right, that's a much bigger problem in America than the wage gap or domestic violence, or sexism in general. /sarcasm
  • ScottyG... augusta... 2011/09/23 02:38:36
    ScottyG - Faqueue
    Somebody got her panties in a bunch. And this is a very old thread.
  • Kristelle~Disposable Teen 2011/07/25 04:51:36
    Kristelle~Disposable Teen
    Right, because PMS changes a woman sooo much. Get real.
  • Andrew 2011/07/21 20:06:25
    What's pms?
  • Nene Swann Andrew 2011/07/22 03:21:02
    Nene Swann
    On yhur period lol XDD
  • GaolBlaze Nene Swann 2011/07/26 07:47:58
    It's not:/ Your period is your period, PreMenstrual Syndrome (PMS) refers to a wide range of physical or emotional symptoms that typically occur about 5 to 11 days before a woman starts her monthly menstrual cycle.
  • mivic 2011/07/21 18:08:53
    Awww..... did it hurt your feelings? IT'S A JOKE!
  • Frumshus. 2011/07/20 02:32:39
    Girls are just too sensitive....maybe it's the PMS..
  • wayne fester 2011/07/19 21:33:02
    wayne fester
    you have to laugh every now again at yourself our life is to serious no fun
  • Beccy 2011/07/19 18:47:31
  • ashgameover 2011/07/18 12:57:21
    Guys get pissy too. What's their excuse?
  • Samiam 2011/07/18 06:29:21
    I think the person who posted this needs to drink more milk cause they're obviously pissed off......My wife thinks it's hilarious and I agree.....If you can't laugh at life then you need to just go away.....
  • Jonathan Chung 2011/07/18 01:53:17
    Jonathan Chung
    how is it sexist?
  • GaolBlaze 2011/07/17 22:52:08
    It is funny... I see why people would have a problem, but they're just being too uptight, it's a joke, lots of people make jokes out of PMS, it's not that bad...
  • Jess Dollface 2011/07/17 20:37:24
    Jess Dollface
    But still, there are other ways to get calcium than from dairy products. Drink soymilk!
  • JackCloutier 2011/07/17 16:38:41
    Man, I can just picture myself as that guy on the poster. People just have to lighten up and laugh.
  • JK 2011/07/17 09:21:19
  • rocat 2011/07/17 05:40:47
  • Farnsworth rocat 2011/07/17 05:45:23
    Amen to that..couldn't have said it better
  • Aardfay 2011/07/17 03:41:51
    It's funny too but both men and women get pissed about silly stuff like that.

    But most importantly: it's not true. People drink too much milk and the milk industry is making up more and more lies to get even MORE people to give them more money and more often.
  • asdf 2011/07/16 20:16:43
    Funny or not, why are they using an advertisement campaign that can potentially offend women, when that's who they want to buy their product?
  • martman 2011/07/16 17:52:03
    Why can't it be both?
  • Sunny 2011/07/16 17:48:25
    Lighten up people. This is funny made me chuckle. And I am a woman.
  • DebraDeJonge 2011/07/16 10:16:50
    It's stupid, but I am not offended by it.
  • Ramon 2011/07/16 09:28:29
    Funny and true...

    This one's a little sexist though

    funny true sexist got milk
  • DebraDe... Ramon 2011/07/16 10:17:53
    I agree. Only men would think to post that. I hope that model got paid big bucks to pose like that.
  • Ramon DebraDe... 2011/07/17 05:37:00
    She probably did.
  • faircloth Ramon 2011/07/17 17:43:23
    Hooray for a "little sexist" from a guy.
  • Ramon faircloth 2011/07/18 05:13:35
    That's what I'm here for...lol
  • ScottyG... Ramon 2011/07/26 02:32:58 (edited)
    ScottyG - Faqueue
    I don't see anything sexist! I see a great source of milk! And fun for the whole family!
  • Ramon ScottyG... 2011/07/27 03:03:29
    Thank you
  • ScottyG... Ramon 2011/07/27 16:58:53
    ScottyG - Faqueue
    That picture inspired me to go get a glass of milk!

    Think about it. It's food for the kids as well as cheap and fun toys for them with the added benefit of dad's amusement. And pictures like that give pleasure to millions!

    Large breasts serve many purposes for more than just the lucky woman who has them!
  • Ramon ScottyG... 2011/07/27 22:46:38
    Breasts do have many uses and are fun for the whole family.
  • ScottyG... Ramon 2011/07/27 23:19:44
    ScottyG - Faqueue
    Yes! Americans would all be better off of if every woman had large breasts. Please, only natural, no store bought boobies. Or SBB's as I call them!
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