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If Domino's Classed Up Their Act, Would It Change Your Opinion of Them?

mrosen814 2012/08/17 19:00:00
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Domino's is attempting to reinvent their brand as an artisan pizza house, putting their pizzaiolas in the spotlight. But can the company ever change its fast-food type vibe?

The LA Times reports that: "Domino's eateries will begin to incorporate comfortable lobby areas as well as ordering kiosks and boards that track to-go orders electronically. Customers will be able to draw or leave feedback on chalk boards placed around the stores, which may also feature big-screen televisions."

Their logo is also getting a facelift, with the noticeable change being the removal of the word "pizza". Their justification for this, is that their menu encompasses way more than pizza, including cheesy sticks, bread bites, bread sticks, cinnamon bread sticks and more.

SLICE.SERIOUSEATS.COM reports:
The Domino's transformation continues. In keeping with the company's evolution into "artisanal" pizza making, the facade will now match, well, the facade.
facade moving delivery driven chain concept dominos creating pizza theaters

Read More: http://slice.seriouseats.com/archives/2012/08/the-...

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Top Opinion

  • WWZ Captain 2012/08/18 16:01:34
    Yes
    WWZ Captain
    +8
    I clicked NO, on top of having flat out horrible food, every image I have of DOMINOS is this video...

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Opinions

  • PandahSixx 2012/08/18 00:00:27
  • moviebuff 2012/08/17 23:55:16
    No
    moviebuff
    As long as it tastes good, there ain't no amount of decor that can take that away. What was the question again?
  • Elz 2012/08/17 23:50:12
    Yes
    Elz
    +1
    i will still eat from there as long as their food hasn't changed it's taste in a bad way.
  • seahawk665 2012/08/17 23:44:13
    No
    seahawk665
    I'll eat at Domino's, if there is nothing else to eat, but no amount of "class" will change the fact that their pizza is not NY style pizza........
  • mikeeonly 2012/08/17 23:29:53
    Yes
    mikeeonly
    they could us a change of image
  • SOUL4REAL 2012/08/17 23:20:53
    No
    SOUL4REAL
    +1
    NO! Domino's pizza is nasty!!
  • miserykills 2012/08/17 23:08:20
    Yes
    miserykills
    +1
    i like dominos how it is though
  • dePSyChO 2012/08/17 22:58:22
    Yes
    dePSyChO
    +1
    Mom and Pop shops (esp. around here) are better food-wise, but I'd totally like Dominos more if they became more like eateries instead of just a fast food place.
  • nickasatourian 2012/08/17 21:39:13
  • ZeldaFan13 2012/08/17 21:04:02
    No
    ZeldaFan13
    +1
    Their pizza is nasty. Everytime We ordered from them, the pizza was always burnt! >.>
  • Space I... ZeldaFan13 2012/08/18 03:53:25
    Space Invader
    mine too!
  • Robshock 2012/08/17 20:49:55
    No
    Robshock
    +1
    Class has nothing to do with the fact the pizza is inferior to others.
  • handimom 2012/08/17 20:36:53
    No
    handimom
    +1
    I don't care for their pizza and changing their look will not change their food.
  • Quietman ~PWCM~JLA 2012/08/17 20:35:27
  • Chukroast 2012/08/17 20:32:44
    No
    Chukroast
    We don't eat that many pizzas to make a difference.
  • Crische 2012/08/17 20:19:51
    Yes
    Crische
    +1
    Yep, it I pretty good stuff already, but it never hurts to take it up a notch
  • Bear 2012/08/17 20:10:50
    No
    Bear
    +1
    Actually, I have no problem with them now. They have a good product for a good price.
  • AdriHead 2012/08/17 20:00:43
    Yes
    AdriHead
    +2
    i already love dominos so it makes no difference to me!

    dominos pizza
  • Sister Jean 2012/08/17 19:56:19
    No
    Sister Jean
    +2
    I like them
  • Sheery Sister ... 2012/08/19 00:46:18 (edited)
    Sheery
    +1
    I like them too.
    Better than Pizza Hut.
    They usually are always crowded.
    The pizza are made well and the toppings are good.

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