If Domino's Classed Up Their Act, Would It Change Your Opinion of Them?
mrosen814
2012/08/17 19:00:00
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Domino's is attempting to reinvent their brand as an artisan pizza house, putting their pizzaiolas in the spotlight. But can the company ever change its fast-food type vibe?
The LA Times reports that: "Domino's eateries will begin to incorporate comfortable lobby areas as well as ordering kiosks and boards that track to-go orders electronically. Customers will be able to draw or leave feedback on chalk boards placed around the stores, which may also feature big-screen televisions."
Their logo is also getting a facelift, with the noticeable change being the removal of the word "pizza". Their justification for this, is that their menu encompasses way more than pizza, including cheesy sticks, bread bites, bread sticks, cinnamon bread sticks and more.
SLICE.SERIOUSEATS.COM reports:

The LA Times reports that: "Domino's eateries will begin to incorporate comfortable lobby areas as well as ordering kiosks and boards that track to-go orders electronically. Customers will be able to draw or leave feedback on chalk boards placed around the stores, which may also feature big-screen televisions."
Their logo is also getting a facelift, with the noticeable change being the removal of the word "pizza". Their justification for this, is that their menu encompasses way more than pizza, including cheesy sticks, bread bites, bread sticks, cinnamon bread sticks and more.
SLICE.SERIOUSEATS.COM reports:
The Domino's transformation continues. In keeping with the company's evolution into "artisanal" pizza making, the facade will now match, well, the facade.

Read More: http://slice.seriouseats.com/archives/2012/08/the-...
Top Opinion
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WWZ Captain 2012/08/18 16:01:34Yes+8I clicked NO, on top of having flat out horrible food, every image I have of DOMINOS is this video...





















Take care,
PIzza Hut sells mostly to families because kids like it.
Dominos really has no market left.
If their prices don't go up, then all the power to them.