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If Domino's Classed Up Their Act, Would It Change Your Opinion of Them?

mrosen814 2012/08/17 19:00:00
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Domino's is attempting to reinvent their brand as an artisan pizza house, putting their pizzaiolas in the spotlight. But can the company ever change its fast-food type vibe?

The LA Times reports that: "Domino's eateries will begin to incorporate comfortable lobby areas as well as ordering kiosks and boards that track to-go orders electronically. Customers will be able to draw or leave feedback on chalk boards placed around the stores, which may also feature big-screen televisions."

Their logo is also getting a facelift, with the noticeable change being the removal of the word "pizza". Their justification for this, is that their menu encompasses way more than pizza, including cheesy sticks, bread bites, bread sticks, cinnamon bread sticks and more.

SLICE.SERIOUSEATS.COM reports:
The Domino's transformation continues. In keeping with the company's evolution into "artisanal" pizza making, the facade will now match, well, the facade.
facade moving delivery driven chain concept dominos creating pizza theaters

Read More: http://slice.seriouseats.com/archives/2012/08/the-...

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Top Opinion

  • WWZ Captain 2012/08/18 16:01:34
    Yes
    WWZ Captain
    +8
    I clicked NO, on top of having flat out horrible food, every image I have of DOMINOS is this video...

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Opinions

  • iamnothere 2012/08/20 16:16:29
  • Anthony Souls 2012/08/20 15:07:02 (edited)
    No
    Anthony Souls
    +1
    All these high-tech gizmos and they have chalkboards for feedback? LOL

    Take care,
  • Madi 2012/08/20 14:49:06
    No
    Madi
    I think their pizza is great. I don't care what they're logo or restaurant looks like. I just get it delivered anyway.
  • nate 2012/08/20 14:13:48
    No
    nate
    +1
    I already think highly of Domino's, so there's no need to class up their act. They have a nice website, the "pizza tracker" is a cool idea, and the pizza itself tastes good as well.
  • Juner 2012/08/20 12:33:58
    No
    Juner
    You can polish a turd all you want but at the end of the day contents is what matters.you can put a crapy pizza in a pretty box but the pizza still stays crappy
  • Zombiecat~Metalhead4Life 2012/08/20 11:28:33
    No
    Zombiecat~Metalhead4Life
    Every time we tried ordering from them the pizza was sub par. Last time the veggies were raw. Way too over priced for what you get.
  • BlackwinterG36C 2012/08/20 11:09:36
    No
    BlackwinterG36C
    +2
    I'd STILL prefer Pizza Hut style pizza.
  • findthelight2000 2012/08/20 05:49:49
    No
    findthelight2000
    +1
    The quality at Domino's has improved tremendously. If you haven't tried their pizza in the last 4 years, you really should try it again. I consider them the very best of the low-cost pizza chains.
  • ktmg 2012/08/20 05:35:39
    No
    ktmg
    No, if it taste like a shoe...it probably is a shoe. Stop worrying about your image and make a better pizza. YOUR FOOD SUCKS!!!!
  • gregaj7 2012/08/20 05:20:09
    No
    gregaj7
    Their main "vehicle" is delivery, and they've set the standard on that. Some of their stores are not capable of this "re-invention", due to lack of physical space.
  • MrSexyPants 2012/08/20 05:10:33
    Yes
    MrSexyPants
    i mean they allready kick little ceasar's and pizza hut's ass foodwise, if they got a little classier i might just like them more...
  • james.b... MrSexyP... 2012/08/20 12:25:55
    james.bowman.146
    +2
    Little Ceasar's is $5 per pizza though. Their market is teenagers and parties.
    PIzza Hut sells mostly to families because kids like it.
    Dominos really has no market left.
  • MrSexyP... james.b... 2012/08/21 03:03:20
    MrSexyPants
    ah, touche... maybe if they started marketing more towards teens and parties they'd do good, cuz they kick little ceasar's ass to next year... i think it'd be an easier market to go into as opposed to taking on pizza hut and their family market...
  • james.b... MrSexyP... 2012/08/21 06:47:33 (edited)
    james.bowman.146
    Possibly. I don't understand marketing too good. :P
  • MrSexyP... james.b... 2012/08/21 07:28:05
    MrSexyPants
    +1
    I only understand it slightly. lol. But i figure that would be easier...
  • Irish little 2012/08/20 04:46:35
    Yes
    Irish little
    Why not ???? they can't be anyn worse then the rest of the slop pies
  • aimee-monroe 2012/08/20 03:46:16
    No
    aimee-monroe
    Its just pizza
  • Bill 2012/08/20 03:33:55
    Yes
    Bill
    There stuff is pretty grim . I haven't had anything from them in twenty years
  • Madi Bill 2012/08/20 14:50:43
    Madi
    Try them again! I used to hate their pizza, but they really changed up their recipes a few years back.
  • Nam Era Vet #1 DNA TLC 2012/08/20 00:52:32
    No
    Nam Era Vet #1 DNA TLC
    Their crust tastes like cardboard
  • Catnip 2012/08/19 23:54:51
    Yes
    Catnip
    Oops! meant to say No! I don't care about their image. Id they want to improve their image, they should improve their pizza!
  • Inquisitve Kat 2012/08/19 23:09:35
    Yes
    Inquisitve Kat
    Yeah, it would make me suspicious of their pricing, since I'd feel like I was paying for their new makeover.
    If their prices don't go up, then all the power to them.
  • Loser lollipop 2012/08/19 22:59:53
    No
    Loser lollipop
    +1
    They should class up their food if you ask me
  • Fairydust 2012/08/19 22:13:11
    No
    Fairydust
    +1
    They should class up their crappy tasting food instead.
  • El Prez 2012/08/19 21:47:33
    No
    El Prez
    +1
    It would still be Dominos and using the same inferior ingrediance.
  • Herb El Prez 2012/08/19 22:04:15
    Herb
    +1
    i work for them at night pt, they have change the crust and sauce and added 3 cheeses instead of 1 and red pepper to the sauce.
  • El Prez Herb 2012/08/19 22:13:16
    El Prez
    Yeah but the cheese and the meat are cheap crap. There is no secret to making good pizza, use good ingrediance. I have tried them several time before and after their "big change". Still crap!!!!
  • Inquisi... El Prez 2012/08/19 23:12:01 (edited)
  • El Prez Inquisi... 2012/08/20 07:26:07
    El Prez
    +1
    Likely they use better ingrediance where you live. When you get to New York or Philadelphia ask a locac about the best pizza. They will know.
  • Sperry23 2012/08/19 21:40:51
    No
    Sperry23
    +1
    Most of these changes are superficial. They need improve their core product and change their corporate attitude and culture. Otherwise, it's just puttin' lipstick on a pig.
  • Jdogg 2012/08/19 21:22:16
    No
    Jdogg
    +2
    It's kind of like when Mc Donalds tried to upgrade the looks of there resturants, There food is still Mc Nasty upgraded mcdonalds resturaunts upgraded mcdonalds resturaunts
  • Inquisi... Jdogg 2012/08/19 23:14:28
    Inquisitve Kat
    +1
    Wasn't their upgrades just for the whole McCafe thing, though?
  • GaolBlaze 2012/08/19 21:01:09
    No
    GaolBlaze
    +1
    I don't know what Domino's is like in America, (because everyone seems to hate it) but at home, it's amazing :D I love Domino's, and having at home or in a restaurant is all the same, it's still delicious :D
  • Inquisi... GaolBlaze 2012/08/19 23:15:29
    Inquisitve Kat
    +1
    Domino's is good in Canada, too... I'm starting to think it must be different outside of the US, since everyone really does seem to hate it here.
  • us 2012/08/19 17:29:38
    Yes
    us
    +1
    I haven't been to domino in a long time, another one I use to go to is Dino pizza, that was when I was young. I usually go to little ceasar, but I used also like pizza hut.
  • Inquisi... us 2012/08/19 23:16:49
    Inquisitve Kat
    +1
    Is Little Ceasar's crappy in the US? Because we just got one where I live and it tastes like grocery store frozen pizza. I was so excited when I heard they were coming here, then so disappointed when they actually came. lol
  • us Inquisi... 2012/08/20 01:44:24
    us
    +1
    I find some littel ceasar are better than others. Let them know what you did not like about little ceasar.
  • Sebastian Inquisi... 2012/08/20 01:45:38 (edited)
    Sebastian
    +1
    Right on! All these people trashing Domino's have obviously never tried Little Caesar's. Because THAT is crappy pizza. Domino's is pretty good IMO.
  • Herb Sebastian 2012/08/20 01:52:15
    Herb
    +3
    dont forget cicis lol both like eating cardboard.
  • Inquisi... Herb 2012/08/20 02:47:41
    Inquisitve Kat
    I can, thankfully, say I haven't even heard of that place.

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