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Hurricane Sandy Sales: Bad Taste or Just Business?

AdriHead 2012/10/31 21:47:23
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As if their oversexualized billboards aren't enough, American Apparel is offending people yet again. But this time, it has to do with Hurricane Sandy. On Monday evening, the "Made in America" clothing company offered a "Sandy Sale" to those who lived in states affected by the recent super storm, including New York, New Jersey, Virginia and many others.

The ad read “In case you’re bored during the storm, 20 percent off everything for the next 36 hours," and in order to snag the sale price, you had to type in the discount code "SANDY." Urban Outfitters had the same idea, with their Monday email blast saying "This Storm Blows, But Free Shipping on All Orders Doesn't."

As you would expect, many people are pretty turned off by the insensitivity of these ads, tweeting their disgust. Do you think sales based on natural disasters are in bad taste? Or is it just business as usual?

ABCNEWS.GO.COM reports:
More than 8 million people along the East Coast are without power, Internet–and hurricane sales. But those who could access their email were greeted with hurricane promotions from retail sites, hoping to capitalize on those who are home-bound.
american apparel hurricane sandy

Read More: http://abcnews.go.com/blogs/business/2012/10/hurri...

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  • Mj PINKYFINGERDOWN 2013/01/02 20:27:54
  • bt sedlock 2012/11/08 19:44:16
    Bad Taste
    bt sedlock
    It's not right for the victims of this hurricane that lost everything of their wordly possessions. Especially on the Jersey Shore.
  • ruthannhausman 2012/11/06 19:27:59
    Bad Taste
    ruthannhausman
    I've got no problem with the concept, overall. It's the way it's presented in this ad, it's insulting at best. The wording of the ad is somewhat in the "clever" category, and the still-occurring tragedies of Sandy are far from humorous.

    The ad could have been written in better taste. Secondly, the discount of 20% is almost "business as usual" rate to begin with. You want to "capitalize" on the Sandy tragedy, then offer the consumers a discount commensurate with the severity of the storm and its damaging effects. Heck, lots of stores give 20% discounts just for paying in cash versus check or credit card.

    And then, making a remark about "In case you're bored during the storm" was a wee bit off base, in my opinion. I'm not an ad person but I think they can do much better than this and not upset too many people.
  • Duane Freemantle 2012/11/05 19:10:48
    Bad Taste
    Duane Freemantle
    There are ways of dealing with those disadvantaged by the storm, and this is not no one of them. Having experience 3 months of power and other problems after a natural disaster the nature of the campaign is insensitive.
  • Michael 2012/11/05 17:24:51
    Bad Taste
    Michael
    "Is there such thing as overexposure? Forbes' Steve Olenski, who quotes Donald Trump's phrase, "There is no such thing as over exposure," believes there is. "The fact that they live by the 'Made in USA' credo makes this even more galling as they took advantage of an American tragedy that killed Americans!" Olenski writes."
  • hatter 2012/11/05 01:25:06
    Just Business
    hatter
    Welcome to the real world
  • sonofason 2012/11/04 21:53:27
  • Marie-Jacqueline 2012/11/04 21:14:38
    Bad Taste
    Marie-Jacqueline
    How can they be so rude and insensative to place such an ad!

    What is really offensive is the first part of the ad:
    In case you're bored during the storm ......
  • Nat™ 2012/11/04 17:30:01
    Just Business
    Nat™
    +1
    But I doubt people went shopping when they were out of work and looking for gas instead of clothes.
  • Dave 007 2012/11/04 12:48:56
    Just Business
    Dave 007
    It's America, and sadly anything goes.
  • KBOWSE 2012/11/04 11:09:00
    Bad Taste
    KBOWSE
  • Marcus Clark 2012/11/04 08:19:51
    Bad Taste
    Marcus Clark
    +1
    If it were a sale specifically for hurricane victims for stuff they really need (food, basic clothing...) then it would be different. Using the disaster as an advertising tool is in extremely bad taste. Then again, "bad taste" and "American Apparel" are synonymous.
  • S123 2012/11/03 19:00:37
    Bad Taste
    S123
    +1
    I think it could have been ok if it said something about buying things to recover what was lost, but I think what they said was insensitive and offensive.
  • sokoyah 2012/11/03 15:55:01
    Just Business
    sokoyah
    +1
    capitalism rules
  • bettyboop 2012/11/03 14:19:48
    Just Business
    bettyboop
    +1
    There in the business to make money and will use any angle.
  • Avi Rosen 2012/11/03 06:20:00
    Just Business
    Avi Rosen
    That's reality whether we like it or not, we make a living out of other peoples sorrows, only when it hits us in the face is when we shout about it. But we forget it and do the same a week later. I believe lowering accepted boarderline figures of cholesterol, just to increase medication sales is worse.
  • Bob DiN 2012/11/03 02:18:44
    Just Business
    Bob DiN
    +1
    Just private enterprise.
  • Carrie 2012/11/03 02:00:20 (edited)
    Bad Taste
    Carrie
    +2
    If they were offering a certain percentage of their sales to go to Sandy victims then I would respect that. The way they are doing it is in bad taste.
  • us 2012/11/03 01:20:17
    Just Business
    us
    +1
    THis sale for to reason: one for people who lived in new york and needed cloths, they have them at a discount. Second reason was it help bring money into New york to help people in that state. People in New york who have not been affected buy this and are working they could send in donation, to a food bank to help others.
  • S123 us 2012/11/03 19:04:36
    S123
    That's true, but I think the way they worded the ads was wrong. Saying things like "in case you're bored during the storm..."
  • us S123 2012/11/04 02:27:39
    us
    thanks for writing back, the ad could have been worded different, or was it keep people from getting in trouble or causing trouble.
  • JimTheGeek 2012/11/02 18:56:23
    Just Business
    JimTheGeek
    +1
    Although using "in case you're bored" may have been in bad taste, whatever edge you can get to make sales is OK for business.
  • Christopher Kirchen 2012/11/02 15:12:40
    Just Business
    Christopher Kirchen
    +3
    Actually a little of both but anyone who follows me on this board knows I think people whine too much in general.
  • cingular 2012/11/02 15:02:39
    Just Business
    cingular
    But they look stupid
  • Sadierose Dobson 2012/11/02 14:59:39
    Bad Taste
    Sadierose Dobson
    +2
    Not bad taste if they donate the profits to the victims. Since that's probably not going to happen...it's in bad taste.
  • Carrie Sadiero... 2012/11/03 02:02:09
    Carrie
    +1
    That was my view also. It doesn't even have to be profit but a percentage of their sales would be helpful.
  • AdrianMcTiernan 2012/11/02 13:11:15
    Bad Taste
    AdrianMcTiernan
    +2
    In the current sinking standards of morality, this is lamentable, but a sign of the times. They have lost all hope of ever selling to me, and I suggest if you feel strongly, send them an email, and boycott them and tell your friends, who also boycott them. Unless you happen to be very rich, you probably will be more concerned about repairing the damage than buying something in their 'sale', so I see it as both bad taste, idiotic, and hope they sink without trace, personally.
  • hrailey 2012/11/02 09:37:57
    Bad Taste
    hrailey
    +1
    ...and unfortunately some would say, in today's amoral outlook on life, just business. :)
  • dan198309 2012/11/02 02:51:07
    Just Business
    dan198309
    +1
    thats kind of funny
  • the wizz 2012/11/02 02:25:19
    Just Business
    the wizz
    +1
    Yes, on one hand it is bad taste but on the other those who lost so much including their cloths need a break if they can afford to buy cloths. I also like American Apparel do to the fact their product is made here in the U.S. and the quality is far superior to Chinese made toxic crap !!!!!!!!!!!!!!!!!!!!!
  • Carmen 2012/11/02 01:37:15
    Just Business
    Carmen
    +2
    Some people are just too sensitive
  • dru dixon 2012/11/02 01:13:53
    Bad Taste
    dru dixon
    +1
    Yes forty-eight (and climbing) people were killed due to Sandy while millions have no power or homes. Why don't those business just make a money contribution? No wonder other countries say we're vulgar. Capitalism and bad taste have become the lapel of America.
  • serena moon 2012/11/02 01:10:34
    Bad Taste
    serena moon
    even thought they can argwe its just bussiness, people how are suffering because of the hurricane are getting remind of something that hurts them because some of them had lost a relative;I pray to GOD for all this people how are suffering but to the people that mde this billboard I SAID SHAME ON YOU
  • harrison.holthaus 2012/11/02 01:04:32
    Bad Taste
    harrison.holthaus
    So much capitalism, man.
  • bacon.nivison 2012/11/02 00:13:41
  • JS 2012/11/01 23:56:07
    Bad Taste
    JS
    +1
    You've got to be kidding, I left my condo in manhattan and went to my house in upstate NY to ensure the safety of my family. I'm disgusted by this, my friends houses were destroyed on the New Jersey shore line because of this storm, I'm glad people can have an awful sense of humor through this treacherous time.
  • Carrie JS 2012/11/03 02:03:59
    Carrie
    God bless you and your family. Where is Fema and the Red Cross? I'm giving to Salvation Army.
  • JS Carrie 2012/11/05 16:14:51
    JS
    Thank you! We're all safe and sound, power back on at home. God bless your contributions.
  • Carrie JS 2012/11/06 00:48:36
    Carrie
    I'm so glad to hear this good news.
  • JS Carrie 2012/11/06 04:30:21
    JS
    Thank you, hope all is well with you and your family!

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