Hurricane Sandy Sales: Bad Taste or Just Business?

As if their oversexualized billboards aren't enough, American Apparel is offending people yet again. But this time, it has to do with Hurricane Sandy. On Monday evening, the "Made in America" clothing company offered a "Sandy Sale" to those who lived in states affected by the recent super storm, including New York, New Jersey, Virginia and many others.

The ad read “In case you’re bored during the storm, 20 percent off everything for the next 36 hours," and in order to snag the sale price, you had to type in the discount code "SANDY." Urban Outfitters had the same idea, with their Monday email blast saying "This Storm Blows, But Free Shipping on All Orders Doesn't."

As you would expect, many people are pretty turned off by the insensitivity of these ads, tweeting their disgust. Do you think sales based on natural disasters are in bad taste? Or is it just business as usual?

ABCNEWS.GO.COM reports: More than 8 million people along the East Coast are without power, Internet–and hurricane sales. But those who could access their email were greeted with hurricane promotions from retail sites, hoping to capitalize on those who are home-bound.