How do small microbreweries survive when Anhueser Busch and MillerCoors can underprice them?

by gookoy Posted 2012/06/25 23:37:04

Related Topics: Advertising, TV, Beer, Commercial, Commercials, Survive

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The big multinational corporate breweries have so much more buying power and advertising. I never see any craft beer commercials on tv like i do for Budweiser.

ehrhornp 2012/06/27 01:33:41

With great difficulty. Hawaii had one of the best beers in the world when it was producing Koolau Larger. But the cost of bringing in empty beer bottles was more than what Anhueser Bush paid to bring in the full bottles. So it soon went out of business. Great while it lasted.

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rspell 2012/06/26 13:16:43

Because Anhueser Busch produces swill.

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sglmom 2012/06/26 00:16:13

By brewing a superior product ..
selling to their niche ..
word of mouth advertising ..
and placement of their product in specific bed/breakfasts ..
little cafes ..
and creating their own marketplace!

(you don't need a big, expensive marketing campaign to 'sell' a product that appeals to your customers .. )

A lot of these microbreweries have their own niche .. and yes, customers will come to that area .. sample .. and then find a way to get the product they like shipped back to where they are from.)

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Zuggi 2012/06/25 23:59:33

Taste, customer loyalty, and locality.

Barring a few craft brews (Fat Tire/etc...) you'll see a lot more regional diversity.

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Watts 2012/06/25 23:55:06

micro breweries survive because they sell cheap to major supermarkets which is where they make their pennies, they also (in the UK anyway) put their beer in the white label tins & bottles which although it sells for much less than their own branded beer & it's the same as the branded beer, they make more from canning & brewing for the supermarkets as it's the bottles, cans, keg rental & transportation which costs not the contents, that's the cheap bit

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Pixie·MzAwesome♠ƤĦĂĔŢ♠ 2012/06/25 23:53:31

Because some people prefer good beer

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themadhare ~IJM 2012/06/25 23:50:19

By selling a smaller, high quality product to targeted niche markets.

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