H&M Launches Eco-Friendly Collection: Great Way to Go Green?

Living 2012/04/16 21:00:00
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It's Earth Week this week (Earth Day is on Sunday), and if you're like us, you're always looking for new ways to go green. Well, H & M is here to help. Last week, the cheapie (but trendy) chain introduced its first evening wear line, and it just so happens to be made out of sustainable materials.

The collection's eco-friendly materials include organic cotton, hemp and recycled polyester. In fact, the chain already has an eco-friendly line as part of its "Conscious Initiative," but this more glamorous effort is attracting the attention of celebs like Amanda Seyfried, Viola Davis and Michelle Williams, who have all worn pieces from the collection, according to Fashionista.

Prices range from $19.99 for a top to $299 for a floor-length gown (right in time for wedding and prom season). Cocktails dresses cost about $60. And just in case you needed another excuse to stop by H & M on your next trip to the mall, the chain recently announced that they are the No. 1 user of organic cotton in the world. They've also donated 2.3 million garments to charitable causes.
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  • ✞Knight of Honor 2012/05/11 03:46:29
    ✞Knight of Honor
    The dress looks bad, that contradicts the primary function of the dress.
  • Vision of Verve 2012/04/22 16:56:25
  • Dave 007 2012/04/22 11:52:34
    Dave 007
  • dog 2012/04/21 14:08:17
    So is it made out of grass
  • desperatedan 2012/04/20 12:31:57
    Going green is one great way to save money and help the future generation should be made compulsory
  • nothingbutthetruth 2012/04/18 03:25:58
    At least it could recycle when worn out.(:
  • Butch 2012/04/18 01:55:48
  • El Prez 2012/04/17 22:36:08
    El Prez
    It is one little way to help. There are many others.
  • Dan 2012/04/17 21:58:53
    Fads are not my thing.
  • Tennessee3501 2012/04/17 21:41:30
    Earthday and Saint Patrick's Day should be on the same date. "Great Way to Go Green" and drink at the same time!
  • SilveryRow 2012/04/17 19:08:07
    If only I actually liked H&M; products. Still, good show
  • Tara 2012/04/17 18:28:00 (edited)
    People are going to shop at H&M; either way. If the products are environmentally friendly why would anyone complain? I wish all stores were green.
  • Tank Tara 2012/04/18 21:33:44
    Plus if they sell loads, that will encourage them and other clothes companies to make and sell more eco friendly(er) clothes/accessories, which in my view can only be a good thing - though I sincerely hope that fairtrade is also on the list of things they're doing. I think it's good to encourage and give incentive for large companies (as well as small ones) to be eco friendly, support fairtrade, be involved with and support charity funding etc.

    Though having said that, I don't like H&M clothes myself, and will continue to get mine second hand (and usually modify them), and to DIY the rest - that way I get more/complete control over what fabric is used, what the design is, the quality of the garment, where the materials are from etc., not to mention DIY or modifying your own clothes means that you know they'll always be unique, and that you're not puting money into the pockets of various bastard corporations who rely on modern day slavery and pollution and the like to get their money :)
  • Groundskeeper Willy 2012/04/17 18:10:38
    Groundskeeper Willy
    aside from the lunacy of the "green hoax" a vendor who adopts a "green agenda" is doing so for a reason, they are veying for the sheeple to buy their crap, because they are having problems selling out of it's normal product line.

    Baaaa Baaaa
  • MathewsJamie 2012/04/17 18:10:23
  • iamco2000 2012/04/17 17:37:07
    "Going green" will give way to state-mandated observance of hindu / pagan / pantheistic / "creation-worship" etc where every single other living thing (except for humans) has rights that trump the rights of humans...society as a whole will de-value human life so much (the process has already started with gay "marriage" and abortions that serve to 1. prevent human births and 2. sanction the destruction of conceived babies), that self-elected castration will be deemed heroic and suicide will be considered saintly. The devil is in the details and he's been hard at work on this one for a long time!

    Grace to you, Glory to God!
  • BIG BAD JOHN R. 2012/04/17 15:46:09
    If you want to go GREEN, save your Money because your going to need it!
  • MikeWon 2012/04/17 15:30:38
  • Dave0626 2012/04/17 15:14:09
    I don't give a rats ass about this BS of "going green". It's just brain garbage to hypnotize the masses ....There are far more important issues in this world right now!!

  • norm 2012/04/17 15:06:03
    Going green doesn't mean more crap in your closet.
  • PapaBC 2012/04/17 14:56:20
    I do not go "GREEN". That is just a brain washing phrase so those that use it can gather more GREEN CASH..

    I have been friendly to what is around me all my life but I never called GREEN.
  • ghosiejackson 2012/04/17 14:49:11
    heal the world, make it a better place.
  • kneedragon76 2012/04/17 14:32:42
    Leather and Furr! Thats all I need or want!
  • kneedra... kneedra... 2012/04/17 14:38:34
    any of you brainwashed morons ever consider the green factor of Cotton or Wool?
  • Kishor Varade 2012/04/17 14:28:24
    Kishor Varade
    Greenery is a sole of humanity so save trees...& Growe plants..!
  • kneedra... Kishor ... 2012/04/17 14:34:17
    Growe a brain! Animals are a renewable resorce. Grow a cat skin it eat it and wear it!
  • the wizz 2012/04/17 14:19:08
    the wizz
    Less $$$$ for greedy oil barons,Saudi princes and chemical companies to polute our lives with.
  • kneedra... the wizz 2012/04/17 14:35:23
    Moron - do you have rubber tires, plastic bottles or even carpet in your house or insulation in the walls. Your too stupid and warped in this BS green agenda to even have a clue.
  • Mtnsmith kneedra... 2012/04/17 15:00:44
    Kneedragon76... you have good ideas, my dear, but the anger with which you express them makes people not want to listen to you! Would love to see you tone it down a bit and make some of your good points easier to read :)
  • DAV 2012/04/17 13:57:26
    good start
  • kneedra... DAV 2012/04/17 14:35:33
    on what?
  • Chocola... kneedra... 2012/04/17 17:23:45
  • Chanel 2012/04/17 12:50:45
    Love the color green and that light green dress looks really pretty... :)

    ZARA green dress
  • kneedra... Chanel 2012/04/17 14:36:41 (edited)
    Lame - did you know cotton and wool is about as green as it gets and OMG it grows back on that little sheep... What the fk are they teaching you spoonge brains in school..
  • cin kneedra... 2012/04/17 16:03:46
    I think they mean green in the actual way it's produced and the fact it has less of an impact when doing it the green way, which might cost more because it's not the fast cheap way it's usually done. I'm not one to buy into being green, I don't really care, but I know the difference. Not all cotton is grown organically, so it's not all green. I'm talking pesticides, machine fumes, factory emissions. That's the difference I believe.
  • Yes!
    Ferηαηdo 夢 ɗəɑʇɦ ɗəʃɪəʀ ʘʃ ρɦɑəʇ
    I love H&M;'s clothes already so I think this is great.
  • Yes!
    ϟ Emma ϟ_♥loves♥supernatural♥
    the dress is very pretty!! and i love green color!
  • Wizard 2012/04/17 08:36:19
    A lot if these new sexy dresses are coming to market through a reality TV Show. It is true...the way to crested jobs...is to create a want...that in turn creates a market. Chevrolet and Ford and Chrysler understood this after the last world war. They pushed the idea that you are not socially with it...if you are not in a new car. This goes doubly so when the unspoken dress code (fashion) is changed. That short dress In the pic is both sexy and beautiful, and very marketable.
  • AN 2012/04/17 08:30:59
  • Mike 2012/04/17 06:43:06
    Sure is.

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