Heinz's New 'Dip and Squeeze' Ketchup Packet: Better or Worse?
SodaHead Living
2011/09/20 18:36:06
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Most of you have been using rectangular Heinz ketchup packets for, well, your entire lives. But now, there's a new packet at your local fast-food joint.
After 40 years of the packet you know and hate, Heinz says its new, less messy and less frustrating "Dip and Squeeze" packets will begin replacing the old guard later this year at Wendy's Co. restaurants, The Wall Street Journal reports.
Heinz says it spent three years developing a new and improved packet after observing people using their teeth to open the packet, squirting ketchup directly into their mouths (ew) and other "compensating behaviors," according to the WSJ.
"Dip and Squeeze" ketchup can be squeezed out through one end or the lid can be peeled back for dipping. Dipping -- now there's a novel idea (and an excuse to supersize our fries tonight).
The bottle-shaped packets hold three times as much ketchup as traditional packets, meaning you don't have to hoard like seven packets when you order a burger and fries.
And Wendy's isn't the only chain willing to pay a bit more for better packets. Chick-fil-A and Dairy Queen Inc. started carrying the packets earlier this year, according to the WSJ, and McDonald's and Burger King are testing the new packets.
We can't wait to try 'em! How about you?
After 40 years of the packet you know and hate, Heinz says its new, less messy and less frustrating "Dip and Squeeze" packets will begin replacing the old guard later this year at Wendy's Co. restaurants, The Wall Street Journal reports.
Heinz says it spent three years developing a new and improved packet after observing people using their teeth to open the packet, squirting ketchup directly into their mouths (ew) and other "compensating behaviors," according to the WSJ.
"Dip and Squeeze" ketchup can be squeezed out through one end or the lid can be peeled back for dipping. Dipping -- now there's a novel idea (and an excuse to supersize our fries tonight).
The bottle-shaped packets hold three times as much ketchup as traditional packets, meaning you don't have to hoard like seven packets when you order a burger and fries.
And Wendy's isn't the only chain willing to pay a bit more for better packets. Chick-fil-A and Dairy Queen Inc. started carrying the packets earlier this year, according to the WSJ, and McDonald's and Burger King are testing the new packets.
We can't wait to try 'em! How about you?
Top Opinion
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Cottonmouth 2011/09/20 20:28:10
Let's say that you have a very small box of 1"x2"x0.25". The volume of that box is 0.5 cu-in and the surface area of that box is 2 sq-in + 2 sq-in + 2*0.25 sq-in + 2*0.5 sq-in = 5.5 sq-in.
So, let's say that you double the size of the box to 1"x2"x0.5". The volume of the box is now 1.0 sq-in and the surface area of that box is 2 sq-in + 2-sq-in + 2*0.5 sq-in + 2*1 sq-in = 7.0 sq-in.
So, for an increase in surface area (material) of about 27.3%, you get a 100% increase in volume.
My teeth will appreciate this.
gotta press my easy button