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Fair or Foul?

L.A. Times 2013/01/22 03:00:00
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Brad Newman thinks that people who post lots of reviews on websites such as Yelp or TripAdvisor don't get enough respect from the businesses they write about. So he's come up with his own business, a Manhattan Beach company called ReviewerCard that issues IDs to prolific online reviewers to help them get better service than the rest of us.

Granted, that's not how Newman, 35, would put it. He sees ReviewerCard as a way to enhance the relationship between amateur reviewers and the hotels or restaurants they visit. "I'm going to review them anyway," Newman said, "so why not let them know in advance? It's not hurting anyone."

No one, that is, except businesses that face the implicit threat of a negative review if they don't lavish special attention on the ReviewerCard holder.

reviewer card

Read More: http://www.latimes.com/business/la-fi-lazarus-2013...

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Opinions

  • RJeffreySavlov 2013/01/24 17:04:01
    Not good
    RJeffreySavlov
    If you want an honest review, it has to be anonymous.
  • Garland Bennett 2013/01/24 01:26:38
    Not good
    Garland Bennett
    What some people would do to make as much money as possible from this day. I don't like it one bit.
  • JessicaAnneDuncan 2013/01/23 21:36:50
    Not good
    JessicaAnneDuncan
    +1
    i think that will afect the quality review someone will post. Because they know you're reviewing them, they'll put out all the stops. But if I decide to go, and Im just a regular customer, i could jhave a terrible experience. I guess its only good if you write reviews; its a guarantee you'll have a good stay... weird.
  • 001 2013/01/23 18:30:23
    Not good
    001
    +2
    That will make reviews as good as useless. It will now only show how well they take care of reviewers. The idea of a review is that other people can read an honest story about the hotel they might or might not visit. If the reviewers announce their intentions and the hotel provides them with better service (which they will) the reviews will be nothing but advertisements.
  • MsDianna 2013/01/23 18:25:01
    Not good
    MsDianna
    +1
    some people will do anything to make money
  • Not My Real Name 2013/01/23 16:32:44
    Not good
    Not My Real Name
    +2
    An astoundingly bad idea that demonstrates Brad Newman's passion for getting paid.
  • thy-lady-x 2013/01/23 15:55:06
    Not good
    thy-lady-x
    +4
    The point of going online and reading reviews is to get an honest representation of a business' services, not hear their paid for advertisement.
  • Beat Magnum True Hero 2013/01/23 05:54:51
    Not good
    Beat Magnum True Hero
    +9
    Congratulations! You just invented the "I'm An Entitled Douche!" membership card.
  • cheshirewayne 2013/01/23 05:31:14
    Not good
    cheshirewayne
    +4
    I'm tired of jumping through hoops. Why can't companies just do their and provide the best service possible. I do realize those cards are used for tracking and collecting sales info.
  • Bibliophilic 2013/01/23 04:07:55
    Not good
    Bibliophilic
    +3
    Nope, I'll stay anon, I don't want my name attached to every review I write.
  • JohnT 2013/01/23 02:38:13
    Not good
    JohnT
    +3
    Companies can do as they choose and consumers can go elsewhere. I don't have to show you no stinking badges.......................LOL
  • Veronica 2013/01/23 00:56:48
    I want one
    Veronica
    Nifty little thing
  • Kigan 2013/01/23 00:13:00
    Not good
    Kigan
    +2
    Taints the reviewing process entirely.
  • Michael S. 2013/01/22 23:42:21
    Not good
    Michael S.
    +4
    It completely taints the reviewing process, because reviewers who get special treatment will obviously write reviews that are nonrepresentative of actual customer service.
  • kelsieilesha 2013/01/22 22:43:40
    Not good
    kelsieilesha
    +2
    Why should kiss-a*ses get better treatment?
  • Sperry23 2013/01/22 22:08:30
    Not good
    Sperry23
    +4
    Here is someone who has no clue about how reviews and reviewers are valued.

    Professional reviewers go to great lengths to prevent being identified as such. That way they can give an honest review.

    If the business they are reviewing can spot them, the business may go out of their way to lavish great service on the reviewer; service that an ordinary customer would never get. That makes the reviewer's opinions of the place worthless to the ordinary customer.

    There will be a lot of folks who will buy his card thinking they'll get special treatment, and a few might, but the reviews that come from these folks will be completely suspect and probably worthless.
  • Foxhoun... Sperry23 2013/01/22 22:18:07
    Foxhound BN0
    +1
    Exactly.
  • monkeyking908 2013/01/22 21:36:08
    I want one
    monkeyking908
    people threaten them like this all the time with or with out a card and as long as they maintain the service they advertise why not not every one is a blood thirsty bastard
  • S123 2013/01/22 21:29:09
    Not good
    S123
    +3
    That just means the reviews would be inaccurate for anyone who doesn't have the card.
  • Anonymouse ~superdoge~ 2013/01/22 21:04:17
    I want one
    Anonymouse ~superdoge~
    Just think - if everyone reviewed restaurants and hotels they've been to, standards would be pushed up a lot. That's capitalism and competition in action.
  • S123 Anonymo... 2013/01/22 21:41:07
    S123
    I don't think there would ever be a point when everyone is posting reveiws and using that cards, so the reveiws would be innaccurate for people who don't post reveiws and announce it before going to the hotel or restaurant.
  • SonofSp... Anonymo... 2013/01/23 14:49:58
    SonofSpermcube
    Neither that nor competition is an inherent feature of capitalism, they just occasionally coincide.
  • Huki68 2013/01/22 20:20:35
    Not good
    Huki68
    +2
    Anything stupid to get money
  • Dickens 2013/01/22 20:12:37
    Not good
    Dickens
    +2
    "..give me what I want or I'll lie and break you.." well, I guess that's no worse than the rest of this country...
  • Momena 2013/01/22 16:46:20
    Not good
    Momena
    +2
    not good at all
  • Rebel geek. 2013/01/22 11:26:24
  • Omni Rebel g... 2013/01/22 20:11:29
    Omni
    GET ON YOUR KNEES AND EARN IT!
  • Rebel g... Omni 2013/01/22 20:20:10
    Rebel geek.
    i am not cinderealla you know......
  • kick2head 2013/01/22 06:51:44
    Not good
    kick2head
    +6
    Definitely fowel.
    Fowel
  • mm61675 kick2head 2013/01/22 21:02:33
  • Lonzo 2013/01/22 06:00:49
    Not good
    Lonzo
  • Unicorns vs Narwhals 2013/01/22 05:51:23
    Not good
    Unicorns vs Narwhals
    +4
    Honestly you're the only person I've ever considered blocking.
  • Harley Squiggles the God \(... 2013/01/22 05:48:06
    Not good
    Harley Squiggles the God \(#o#)/
    +4
    Your existence is foul.
  • Rocko 2013/01/22 05:45:08
    Not good
    Rocko
    +5
    go away with these questions
  • Kat ♪ ~BTO-t-BCRA-F~ ♪ 2013/01/22 05:41:46
    Not good
    Kat ♪ ~BTO-t-BCRA-F~ ♪
    +7
    You're still here, very foul.
  • GoDucks5 2013/01/22 05:38:52
    Not good
    GoDucks5
    +9
    The LA Times asking stupid questions is a foul. Two free throws coming up.
  • Kyle 2013/01/22 05:16:25
    Not good
    Kyle
    +11
    Not good for you being on here LA Times
  • ☆Kathar... Kyle 2013/01/22 20:31:40
    ☆Katharina☆
    +3
    Look they added stuff that wasn't there 15 hours ago!
  • ☆Katharina☆ 2013/01/22 05:14:17
  • OBEY 2013/01/22 05:05:49
    I want one
    OBEY

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