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Ellen DeGeneres a CoverGirl: Why did CoverGirl choose 50-year old DeGeneres to be their main spokeswoman instead of someone younger?

Angie 2008/09/16 22:23:23
Because Ellen DeGeneres is beautiful! (And easy! And breezy!)
CoverGirl chose DeGeneres for marketing reasons. They are trying to attract the older and/or LGBT demographic.
Because Ellen DeGeneres is famous and charismatic.
CoverGirl chose Ellen to try to promote a more natural standard of beauty.
I think CoverGirl chose Ellen because...
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Ellen DeGeneres confirmed on her show that she is the new face of CoverGirl. Some of the famous women who have represented CoverGirl cosmetics include Christie Brinkley, Molly Sims, Faith Hill, Tyra Banks, Rihanna, and Drew Barrymore. In 2001, Queen Latifah became one of CoverGirl's representatives.
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  • Gramma Lil 2008/09/17 23:02:00
    Because Ellen DeGeneres is beautiful! (And easy! And breezy!)
    Gramma Lil
    +10
    I just love Ellen. I've been to her taped showings four times already. She is so awesome and I'm glad she is going to be on the cover.

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Opinions

  • sdahn ~LA LEONA~ 2008/11/06 18:07:48
    sdahn
    she's so ugly especially in that picture without the makeup she just looks like a tomb boy here she's just gross
  • trader 2008/09/20 14:01:33
    I think CoverGirl chose Ellen because...
    trader
    +2
    She has classic lines to her face. They are trying to always attract and keep as many bases as they can. Politics and sexuality aside Ellen looks good for her age.
  • Suzie 2008/09/20 13:30:50 (edited)
    CoverGirl chose DeGeneres for marketing reasons. They are trying to attract t...
    Suzie
    +1
    besides, Isn't she supposed to the be the "guy part" in her relationship??? and she is advertising make up...she's an attractive person, but to be a covergirl model? There are so many other out there...how about Charlize Theron or Eva Longoria or so many others.
  • scarletsiren 2008/09/20 12:48:59 (edited)
    Because Ellen DeGeneres is famous and charismatic.
    scarletsiren
    +1
    CoverGirl pretty much has the young women demographic down pat. Apart from the fact that Ellen Degeneres is relatable, fun, and attractive, she also appeals to an older demographic that CoverGirl doesn't have such a monopoly on. Yet.
  • [PRISONMOON]+[RSSH] 2008/09/20 11:33:46 (edited)
    I think CoverGirl chose Ellen because...
    [PRISONMOON]+[RSSH]
    +1
    CoverGirl is affraid of actual Beauty Queens like Sarah Palin..

    Just a joke...seems like everything gets redirected to Sarah Palin anyways so far be it from me to change anything.
  • Southern Man 2008/09/20 11:28:51
    Because Ellen DeGeneres is famous and charismatic.
    Southern Man
    +2
    Ellen is cool funny as hell . ellen degeneres famous charismatic ellen cool funny best talk show on TV i dont get to see it often
  • Butch Cassidy 2008/09/20 09:12:26 (edited)
    I think CoverGirl chose Ellen because...
    Butch Cassidy
    +1
    Owin to the fact that she's a wrinkled old catcher's mit and fat old gals feel better about themselves if a repulsive old triangle gobbler is called a 'cover gal'.



    I would rather hump a refugee than this sick pig of a trollip who calls herself a woomin.
  • Souther... Butch C... 2008/09/20 11:24:57
    Southern Man
    +1
    hey butch dont hold anything back tell us how you really feel hey butch hold feel
  • Butch C... Souther... 2008/09/21 08:31:52
    Butch Cassidy
    Y'all must have a face like a chicken too!
  • AnneMac 2008/09/20 06:08:49
    Because Ellen DeGeneres is beautiful! (And easy! And breezy!)
    AnneMac
    +1
    Ellen is wonderful. I have been in her audience a few times, just love how generous and loving she is as a person. She is so brave and honest and open. And she is still gorgeous after all these years.
  • Angie AnneMac 2008/09/20 09:02:15
    Angie
    Wow, that is so cool!
  • Butch C... Angie 2008/09/20 09:13:31
    Butch Cassidy
    +1
    u r fat
  • Souther... Butch C... 2008/09/20 11:36:23
    Southern Man
    i know your not calling Dropped Shopper fat calling dropped shopper fat
  • Butch C... Souther... 2008/09/21 08:32:59
    Butch Cassidy
    I bet your arse could use a reduction of circumference, tubby!
  • shaelyn 2008/09/20 02:59:11
    Because Ellen DeGeneres is famous and charismatic.
    shaelyn
    +2
    she has such a great energy to her

    :D
  • e.V.(♥Queen of Doom♥) 2008/09/20 02:35:55
    CoverGirl chose DeGeneres for marketing reasons. They are trying to attract t...
    e.V.(♥Queen of Doom♥)
    +1
    also there is some pressure within the beauty industry to drop unrealistic standards. Dove's real beauty campaign springs to mind. If most of CG's demographic is older omen having 20 year old as the spokesmodel will not help their sales.
  • BAMAGIRL 2008/09/20 00:40:31
    Because Ellen DeGeneres is beautiful! (And easy! And breezy!)
    BAMAGIRL
    +2
    She is 50? Wow.. she looks great. And to answer your question... when I think about a target audience I'd wanna market to...I think about who has the most $$. But young girls buy make-up too.. so hmm... she's just a classic beauty maybe.=)
  • EJ 2008/09/19 23:02:03 (edited)
    I think CoverGirl chose Ellen because...
    EJ
    +1
    I think they chose Ellen DeGeneres because she's a talented, funny individual. I also happen to know for a fact that she's a nice person, so I think she deserves more recognition.
    Cheers
  • Vanessa 2008/09/19 15:40:33
    CoverGirl chose DeGeneres for marketing reasons. They are trying to attract t...
    Vanessa
    +1
    All of these commercials are usually unrealistic. They have 20 year old girls using makeup for wrinkles and to hide blemishes they dont have. It is nice to see a older woman. It is also for older customers.
  • celticdragonfly 2008/09/19 15:37:31
    I think CoverGirl chose Ellen because...
    celticdragonfly
    +3
    because she is just an awesome person! She has only gotten more beautiful as she has aged...I hope I look as good at 50! Plus I think more women can relate to her...unlike Brinkley, Hill or Banks. She is a real person. I think that is the same reason they went with Queen Latifah. She is also an unventional beauty.

    I applaud CoverGirl for using real women in their ads!
  • Smokey 2008/09/19 14:07:12
    Because Ellen DeGeneres is famous and charismatic.
    Smokey
    For a 50 year old woman, and a Lezzie, she looks rather good.
  • thir1t3en..Sie hassen mich ... 2008/09/19 13:58:42
    Because Ellen DeGeneres is famous and charismatic.
    thir1t3en..Sie hassen mich und ich liebe es
    +2
    I think it's a good choice.
  • LPE 2008/09/19 13:55:03
    I think CoverGirl chose Ellen because...
    LPE
    +1
    IDK, maybe to break the mold. Move towards "real" beauty instead of unachievable beauty?
  • Yukkione "In Science We Trust" 2008/09/19 13:38:30 (edited)
    CoverGirl chose Ellen to try to promote a more natural standard of beauty.
    Yukkione "In Science We Trust"
    +3
    I don't watch her show or follow her career, but I generally like her and think she is a naturally attractive woman. I think she is probably a good choice because it reaffirms the idea that people should be comfortable with who they are and age gracefully.
  • ☆♥Crystal Marie♥☆ 2008/09/19 12:44:30
    Because Ellen DeGeneres is beautiful! (And easy! And breezy!)
    ☆♥Crystal Marie♥☆
    +3
    I love ellen, she has a natural beauty.
  • Smoky 2008/09/19 11:20:54
    Because Ellen DeGeneres is beautiful! (And easy! And breezy!)
    Smoky
    +3
    She doesnt look 50. I didnt know that she was so old untill I saw the show when she announced it! Ellen always looked to be in her 30's :P
  • taylorlovesparamore. 2008/09/19 10:11:32
    Because Ellen DeGeneres is famous and charismatic.
    taylorlovesparamore.
    +1
    ellen may be lesbian, but she is very beautiful(im not a lesbo), smart, and charismatic.
  • beatfreak 2008/09/19 08:18:36
    CoverGirl chose DeGeneres for marketing reasons. They are trying to attract t...
    beatfreak
    +2
    plain and simple, for the same reason they went after Queen Latifah they were targeting African American and plus size women
  • Butch C... beatfreak 2008/09/20 09:14:24 (edited)
    Butch Cassidy
    duz it make ya horny being a fat basterd?
  • beatfreak Butch C... 2008/09/23 05:08:44
    beatfreak
    lolololol fat really? not sure where that came from
  • Butch C... beatfreak 2008/09/23 20:26:17
    Butch Cassidy
    It came from years of eatin cake frosting and pork, tubbie!

    years eatin cake frosting pork tubbie
  • beatfreak Butch C... 2008/09/24 05:10:28
    beatfreak
    +1
    ya ok whateva dude Im like 140lbs on a good day, not sure where youre pullin this comment from or how this at all related to the debate here...maybe you pulled it out of ur

    ya whateva dude 140lbs pullin comment related debate pulled ur
  • Butch C... beatfreak 2008/09/24 08:48:18
    Butch Cassidy
    Don't point yer blunderbuss at me!

    It looks loaded!
  • Angie beatfreak 2008/09/24 19:55:31
    Angie
    Is that Kim Kardashian? hahaha
  • dasi34 2008/09/19 08:17:51
    I think CoverGirl chose Ellen because...
    dasi34
    +3
    because she's got it going on, actually has a personality, what a concept. Most are so boring and stupid
  • 1tenthAngel 2008/09/19 05:45:48
    I think CoverGirl chose Ellen because...
    1tenthAngel
    +1
    They want to put makeup on her.. covergirl chose ellen makeup
  • beatfreak 1tenthA... 2008/09/19 08:19:10
    beatfreak
    lol no shit she could use a little help in that department
  • Bun beatfreak 2008/09/21 23:46:38
    Bun
    Do you smear makeup on your face?
  • beatfreak Bun 2008/09/23 05:10:12
    beatfreak
    dont use makeup not my thing

    makeup
  • ~*AnnA*~ 2008/09/19 03:13:10

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