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Demi Moore in New Ad Campaign: Over-Airbrushed or Beautiful?

SodaHead Living 2012/03/20 16:00:00
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Just a couple of weeks after checking out of rehab, Demi Moore looks stunning in a new campaign for beauty brand Helena Rubinstein. Only problem: She doesn't really look like herself. Not only is Demi Moore's skin absolutely perfect (aka airbrushed), her face looks kind of pointy, and her ears appear above her eye line, The Daily Mail points out.

demi moore

"It looks as though the skintone has been heavily airbrushed, with quite a thick application of the brush. Doing this gets rid of all pit marks, pores, moles, blemishes and fine hairs on the face to create a smoother look," Life & Style Picture Editor Craig Gunn told the Mail. "She does have good cheekbones herself, but here it looks as though they have been heavily defined in after-effects. The shading underneath is quite clearly enhanced. Her natural hazel eyes have been changed to a light green -- probably by changing the hue in Photoshop..." And that's just the start of his comments.

But, hey: Moore has had a tough year (divorce, rehab, addiction and eating disorder rumors), so we're willing to cut her a break on this one. She looks beautiful, as always. Or do you think she's been over-airbrushed?
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Top Opinion

  • me 2012/03/21 01:02:44
    Over-airbrushed
    me
    +6
    Real beauty is being comfortable in your own skin!
    lauren hutton

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  • retrograve 2012/03/21 00:18:10
    Over-airbrushed
    retrograve
    +1
    She kind of reminds me of the actress for Lisbeth in the Girl with the Dragon Tattoo maybe it's the hair...
    rooney mara
  • bettyboop 2012/03/21 00:00:58
    Beautiful
    bettyboop
    +3
    She looks young and gaunt. Certainly this photo does not look like the Demi we are use to seeing, but I believe it is common practice to do this .
  • LADY LI... bettyboop 2012/03/21 16:00:11
    LADY LIBERTY SILLY WORDSMITH
    +1
    YOU'RE RIGHT!
  • Darlin' 2012/03/20 23:39:21
    Over-airbrushed
    Darlin'
    +1
    Doesn't even look like her .... an illusion ....
  • gregaj7 2012/03/20 23:35:16
    Over-airbrushed
    gregaj7
    +1
    Can't tell it's her.
  • Sofahead 2012/03/20 23:21:55 (edited)
    Over-airbrushed
    Sofahead
    +2
    Glamour photographs are always enhanced to make the person look good, if not idealized, especially those used for advertising. In this case they were too heavy handed which has brought unwanted attention to the image and the craft over the intend product.

    Demi moore helena rubinstein

    Demi Moore Helena Rubenstein

    idealized advertising case heavy handed attention image craft intend product

    unfortunately, people are acutely aware of Demi's recent history which has resulted in the great scrutiny of this particular campaign's photos

    Demi Moore Helena Rubenstein
  • pink-stars Sofahead 2012/03/21 02:53:46
    pink-stars
    Out of the three photos for the campaign I think the first one is the best even if it's over done. She looks great with hazel eyes. I don't like the pic posted in this "question" she looks weird to me with that pose.
  • LADY LI... Sofahead 2012/03/21 16:13:09 (edited)
    LADY LIBERTY SILLY WORDSMITH
    OH, SOFAHEAD! HOW VERY SAD IT IS! POOR DEMI MOORE!!!

    DO PEOPLE HAVE TO FRESHEN UP BEFORE BEING PHOTOGRAPHED?

    YET, UNLIKE THOSE HOLLYWOOD-SKILLFUL-PROFESSION...

    I'VE HEARD FLOTUS MICKY O HAS ONE IN DA-CASA-BLANCA!
  • OneLast... Sofahead 2012/03/21 16:52:37
    OneLastWord
    Damn, the bottom picture on the left looks a serial killer mug shot. The picture on the right looks like a Sleek Panther personified.

    Go De-Me.
  • Allie 2012/03/20 23:14:49
    Beautiful
    Allie
    +2
    it doesn't really matter, its not like everyone in magazines aren't airbrushed, so again I say it really doesn't matter
  • Allie Allie 2012/03/20 23:16:51
    Allie
    oooh but they did do a crap job on her eyeballs >.< if you look closely the eye on the left side of the picture is more hazel, and the eye on the right side is a more light green color.
  • running... Allie 2012/03/21 01:56:03
    runningintriangles
    +2
    ...actually, that's more a play of light and shadow, kitten. Not a crap job at all.
  • Allie running... 2012/03/21 02:14:44
    Allie
    That may be your opinion, that it is the play of light and shadow, but I do not think so. The light is coming from directly in front of her, showing the face more clearly. It is straight on, so obviously it is not a play of light and shadow. You can tell because her cheek bones have the same amount of shading on either side as well the shadows from her arms on her chest. Because of this, the light shining in her eyes would be coming from the same point, which in turn, means that the iris' should have equal light exposure. While I will admit, close up on Demi's face do revel that the hazel eye I mentioned previously has more brown then the other, but the left eye in the picture is more green then her true eye color. It is a crap eye color job, deal with it sweetheart :3 <3
     demi moore eyes
  • running... Allie 2012/03/21 02:19:43
    runningintriangles
    +1
    No, kitten, they look the same in both photos. I think your monitor is playing tricks on you. -_-''
  • Allie running... 2012/03/21 02:41:41
    Allie
    Oh lordy. If you had eyes, you would be able to tell the difference. Her eyes in the picture I added are still HAZEL. In the photo above, one eye is hazel, the other is green. It doesn't look right compared to the real thing. It even said they did changed her eye color. My opinion is that the editors did a bad job on the eyes, you can't change my opinion, just as I cannot change yours. And saying they look the same has nothing to do with your initial argument. You claimed at first that is was light and shadow, which I pointed out as being false because the lights point of origin did not support the shadows, and that also truly one of Demi's iris' are more hazel then the other, but they still did a bad job at the editing. Your argument is boring me with its lack of support to back it up. I hate fighting with people so I am ending this here before I end up losing control over a stupid argument over a picture. Good day (or night lol) I enjoyed our little talk :3 <3 Later babe!
  • LADY LI... Allie 2012/03/21 16:21:56
    LADY LIBERTY SILLY WORDSMITH
    +1
    RIGHTLY SO!
  • Allie LADY LI... 2012/03/22 02:54:26
    Allie
    :D
  • HBO 2012/03/20 23:02:26
    Beautiful
    HBO
    +2
    I think she looks great, her eyes are just striking. I can't see why people are still bitching over airbrushing. Photos in magazines and ads, especially of celebrities have been airbrushed for years, ever since airbrushing has been possible. Who wants to look at ads of the beautiful and famous with scars and acne and wrinkles, etc. It's not a new thing. Get over it already. If someday I was ever going to be in an ad or magazine, airbrush away !! Make me look flawless, please, lol !
  • Twinky 2012/03/20 22:49:01 (edited)
    Over-airbrushed
    Twinky
    +1
    She looks completely different! I honestly would never have realised that the advert was demi-moore! Forget the plastic skin, she has completely different eyes, different shaped face and what's with the height of her ears?
    demi moore
  • Awwmandawashere 2012/03/20 22:43:51
    Over-airbrushed
    Awwmandawashere
    +2
    We all know she doesn't look that perfect. We have all seen her wrinkles and imperfections but that is what made her beautiful. They made her look younger then what she really looks, a little too young. I don't see why celebrities need to be airbrushed they should do a campaign and take pictures of celebrities with no make up on and be role models for young girls to show that your beautiful the way you are and that you don't need to look like a barbie. I'm not saying girls shouldn't wear make up I'm just saying that I think that girls should wear less make up so girls younger then me look like they are 18 or 19 years old when they are like 14. I am 17 so you do the math lol If magazines didn't airbrush everyone that was on the cover little girls would never get the idea to try to dress older and date older boys and wear way too much makeup, also their parents should do something about it but a lot of them don't.
  • Bibliophilic 2012/03/20 22:43:22 (edited)
    Over-airbrushed
    Bibliophilic
    +3
    She does not look real. Plastic-like skin is not beautiful- I'm sure that her natural complexion is fine without all of the excessive shooping. This photo literally makes her look like a statue- and the pose she's making doesn't help one bit. I like to see a natural face- with minimal makeup, because it seems very fresh.

    What's wrong with her resembling her true age? She is 49. Our culture's obsession with youth sickens me. Middle aged and older ladies are beautiful- and they don't need so much photoshop! I understand the need to eliminate a few blemishes, but these people take it too far!
  • Darlin' Bibliop... 2012/03/20 23:41:55
    Darlin'
    My thoughts exactly! Very well said1
  • DoseOf Reality 2012/03/20 22:32:21
    Over-airbrushed
    DoseOf Reality
    +1
    YOU MEAN THIS IS A PICTURE OF DEMI??!! I would have never known.....
  • Zombiecat~Metalhead4Life 2012/03/20 22:29:54
    Over-airbrushed
    Zombiecat~Metalhead4Life
    +2
    Wow that looks nothing like her. Anyone can make millions modeling now if all you have to do is cheat.
  • HBO Zombiec... 2012/03/20 23:07:22
    HBO
    Hey, where do I sign up ? For that much money you can airbrush my pictures however you want ! Make me 50 pounds thinner, give me green eyes, make my jaw less square, you can even change my skin color ! For a million dollars, I don't care !
  • Quiet-is-feared 2012/03/20 22:27:35
    Over-airbrushed
    Quiet-is-feared
    +2
    Its too perfect to look real
  • DeeB 2012/03/20 22:12:00
    Over-airbrushed
    DeeB
    +1
    She's a beautiful woman but not that beautiful! I've gotta get me one of those airbrushes!! LOL!
  • Beautiful
    ✩Batman's✩Epic✩Understudy✩
    +1
    Yes it is over-airbrushed, however it is beautiful
  • Mike 2012/03/20 22:00:10 (edited)
    Over-airbrushed
    Mike
    +2
    Ridiculous
  • Sterling 2012/03/20 21:59:50
    Over-airbrushed
    Sterling
  • Over-airbrushed
    Lady Jules ♥♥ in Lestat I trust ♥♥
    +1
    Almost looks like a fake picture
  • Marine 2012/03/20 21:34:22
    Beautiful
    Marine
    +2
    Like any other adds. It's all photoshoped. But she does look lovely.
  • DeborahLakeHelen 2012/03/20 20:55:24
    Over-airbrushed
    DeborahLakeHelen
    +2
    They must have used up a full 12 pack of spray cans on her.
  • Stef and the City 2012/03/20 20:50:18
    Over-airbrushed
    Stef and the City
    +4
    Yea, she looked like that... twenty years ago.
  • הרב ריאן Rabbi Ryan 2012/03/20 20:31:25
    Over-airbrushed
    הרב ריאן Rabbi Ryan
    +6
    She is not that beautiful anymore, thank man for technology! Honestly I don't even think it looked like her, how much over-brushing did they do?! LOL
  • OneLastWord 2012/03/20 20:23:45 (edited)
    Over-airbrushed
    OneLastWord
    +3
    Hot looking.
    But, she doesn’t look like that. I saw her just a few months ago and she was no-where near that beautiful or sleek NOW. That picture looks like a 20 something girl/woman.

    Come-on Demi (I'm sorry De-Me) you think the public buys that. Good looking eyes even with colored contacts.
  • Bigbrowneyes 2012/03/20 20:08:42
    Over-airbrushed
    Bigbrowneyes
    +2
    Well, her ears look normal to me because she is looking downwards...But I sure see a lack of wrinkles!

    ears normal wrinkles
  • Quazar 2012/03/20 20:06:03
    Over-airbrushed
    Quazar
    +2
    All I can say is, her recent rehab must have been conducted in a closet.
  • mal 2012/03/20 20:04:25
    Over-airbrushed
    mal
    +4
    Your ageing demi,deal with it.
  • fried.sushi.007 2012/03/20 20:03:36
    Over-airbrushed
    fried.sushi.007
    +3
    She looks plastic in this photo. Instead of trying to boost her self-esteem by telling her she looks beautiful when her photos are airbrushed, why not tell her she's beautiful on her own, with no enhancements.

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