Coca-Cola Constructs Eco-Friendly Billboard: Brilliant or Bunk?

by SodaHead Living Posted 2011/06/28 22:18:00

Related Topics: Plants, Co2, Carbon Dioxide, philippines, Trees, Coca-cola, Environment, Recycle, Green, Eco-friendly, Clean, Billboard, Coke, Car, Funding, SodaHead, State, Government

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216 votes
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	Brilliant	174 votes	81%
	Bunk	42 votes	19%

The Filipino branch of Coca-Cola has teamed up with WWF to construct a billboard that's not just eco-friendly -- it's eco-beneficial.

The billboard, put up in Makati City in the Philippines on Thursday, is coated with tiny CO2-absorbing plants, Popsop reports, and reads, "This billboard absorbs air pollutants."

co2-absorbing plants popsop reports reads billboard absorbs air pollutants

We are proud that we have brought to life the first plant billboard in the country. It is an embodiment of our company’s Live Positively commitment to making a positive difference in the world by incorporating sustainability into everything that we do. With this, we hope to inspire Filipinos to join us in our journey, because we know that together, we can make a positive impact.

Every part of the billboard was constructed with the environment in mind, from recycled Coca-Cola products used in the structure to the 3,600 small trees dotting the surface.

It's expected to be able to absorb around 46,800 pounds of CO2 in its lifetime.

+10

More polls by SodaHead Living

carrotcat 2011/06/30 07:11:57

Brilliant

Cool....

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Lerro DeHazel 2011/06/30 02:32:41

Brilliant

Nice move . . .

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Resp 2011/06/30 01:48:42

Bunk

Coca-Cola probably put the pollutants their in the first place. Coca-Cola is itself unhealthy sugar water.

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Syl 2011/06/29 19:40:17

Brilliant

Not bad at all, if you're gonna advertise then do it like this.

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Dum Luk 2011/06/29 19:18:43

Brilliant

Mabuhay.

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Walks_on_Clouds 2011/06/29 18:05:06

Brilliant

BUT, all the small straight bushes will grow to be large heavily bent trees. Hope the structure can hold it. I like COKE's attempt. No one else has tried that I'm aware of. Let's see if this start's something.

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Student 2011/06/29 18:00:41

Brilliant

Very scientific.

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Thomas 2011/06/29 17:49:05

Brilliant

Did they use Corn Syrup or Sugar?

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synful90 2011/06/29 17:48:42

Brilliant

cool idea! it just looks to me like it smells bad and is caked in bugs. thats my paranoia speaking hehe

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gams 2011/06/29 17:44:13

Brilliant

+2
brilliant but funny that it's coming from coca cola, one of the biggest users of plastics in the world.

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☥☽✪☾DAW ☽✪☾ 2011/06/29 17:28:54

Brilliant

Brilliant looks good and helps the enviroment Good job Coca Cola

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Curmudgeon 2011/06/29 17:18:23

Brilliant

Might be a good idea to put up these kinds of ads in places like LA and Mexico City and maybe the smog wouldn't be so bad...

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FordCrews to Curmudgeon 2011/06/29 17:29:40

The smog was as bad in those places before man settled them, it's a natural phenomenon.

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marcie 2011/06/29 17:11:22

Brilliant

+1
Since the government often sabatages efforts to go green and continues to support dirty energy, I think it is great that a private company would go to such lengths to come up with this creative idea that is actually doing something on it's own to help the environment. Now if more companies would adopt such a helpful idea, that would be great!!!!

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dawn 2011/06/29 16:57:11

Brilliant

Its pretty cool but not many brands are so iconic that the image of their packaging is easily recognized as Coke is.

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KAoTicRAiD3R 2011/06/29 15:59:15

Brilliant

If it does what they say it's a great idea...

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Steph 2011/06/29 15:59:06

Brilliant

genius! and looks pretty cool too

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Michaela Basciano 2011/06/29 15:54:21

Brilliant

welll, its not polluting the environment...

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Tau_Seti 2011/06/29 15:51:42

Bunk

+1
Anything to turn a coin.

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Seeker of Truth - War Wizard 2011/06/29 15:50:08

Bunk

+1
So it will absorb around 47k pounds of CO2 in its lifetime... However, I wonder just how much CO2 was generated in order to BUILD the thing!? Between the transportation and construction vehicles, the steel, plastics, and such that were used as building materials, the plants and trees that were probably cut down to make room, the energy for the power tools, etc, it probably created more CO2 than it will ever save!

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Stonecipher 2011/06/29 15:44:21

Brilliant

Good for them! I've seen an article about the Phils. President promoting exercise is good for everyone, and yet he's smokes.

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Zoozles 2011/06/29 15:19:48

Bunk

You say "CO2-absorbing plants" as though it's unusual for them to do so...

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GaolBlaze 2011/06/29 15:08:27

Bunk

+1
It's good that they're trying, but plants etc need CO2 to survive, and they give us oxygen which we need to survive... Taking away what little CO2 there is in the air is more damaging than good, the air naturally has 0.03% CO2, why take away that? It's almost as good as cutting down trees and not planting new ones...

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DeanoBeany 2011/06/29 15:07:23
Gloria 2011/06/29 13:27:46

Bunk

http://takingonanimalcruelty....

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$$*gat*$$ BL39 2011/06/29 13:26:12 (edited)

Brilliant

Great marketing gimmick, absorb pollutants in the air and fill people with poison,, NICE

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Jackie 2011/06/29 13:13:14 (edited)

Bunk

+1
It's just a show...wonder what they want to pander to the "ecos" like this.

I feel bad for the person who has to weed the darn thing.

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ed 2011/06/29 12:53:47

Brilliant

Every little bit helps.

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ScrooBius pip 2011/06/29 12:05:56

Bunk

+1
considering the amount of crap coca cola has pumped into the atmosphere in the past 125 years i should think this is the very least they could do in order to be seen doing something, they still cause MASSIVE amounts of waste and pollution.

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hmgmcrmy 2011/06/29 11:58:40

Brilliant

Whoa. This is awesome!

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the fuze 2011/06/29 11:38:36

Bunk

Creative??? YES!

Brilliant??? NO!

I don't think it's really bunk but I could NOT label this as brilliant.

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MagickMuffinWaffle 2011/06/29 11:32:11

Brilliant

I'm glad they are helping the environment. :)

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ScrooBi... to MagickM... 2011/06/29 12:06:27

+2
they really aren't at all, they just want to be seen that way.

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MagickM... to ScrooBi... 2011/06/29 23:13:04

I'm sorry, I didn't know you worked for them :)

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ScrooBi... to MagickM... 2011/06/30 09:40:31

why would i need to work for them to know that?

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MagickM... to ScrooBi... 2011/06/30 11:13:47

Because they would have told you.

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ScrooBi... to MagickM... 2011/06/30 12:54:12

they don't really make a secret of it, love.

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MagickM... to ScrooBi... 2011/07/01 03:03:49 (edited)

+1
Okay lol and don't call me love.** please

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ScrooBi... to MagickM... 2011/07/01 10:20:04

my apologies, i didn't mean it personaly.

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MagickM... to ScrooBi... 2011/07/01 20:03:11

+1
I know, it's just akward for me. >.

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