CDC says graphic anti-smoking ads work, more are on the way?
been such a success that it is planning another round next year to nudge more
Americans to kick the habit.
"The initial results suggest the impact will be even
greater than that," says Thomas
Frieden, director of the Centers for Disease Control and Prevention, which
spearheaded the $54 million campaign. The ads showed real Americans talking
about how smoking caused their paralysis, lung removal and amputations.
He says it's the first time the U.S. government has paid
for anti-smoking ads, although some media ran them free.
doesn't have a tally yet on how many people actually tried to quit, but it says
the ads generated 192,000 extra calls — more than double the usual volume — to
its national toll-free quit line, 800-QUIT-NOW, and 417,000 new visitors to smokefree.gov, its website
offering cessation tips. That's triple the site's previous traffic.