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Can Burger King Make a Comeback?

SodaHead Living 2012/04/02 18:00:00
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Burger King fans received some bad news recently, as Wendy's topped the chain in U.S. sales volume for the first time last year, making it the new No. 2 burger joint after McDonald's. But now, Burger King is fighting back with the biggest menu expansion since its launch in 1954, The Associated Press reports.

burger king

On Monday, the chain launched 10 food items, including new chicken strips, caramel frappe coffees, Caesar salads and strawberry-banana smoothies -- all of which resemble the healthier offerings at McDonald's (Burger King is no longer targeting cash-strapped young men, according to the AP).

Burger King is also modernizing their aging restaurants, with leather armchairs, high stools, warmer lighting and high partitions to create more privacy. Employee uniforms are being redesigned with aprons (seems a bit belated to us) and the Whopper is being served in cardboard cartons instead of paper wrapping for the first time in 20 years.

And of course, there's a new marketing effort -- the company's biggest one ever -- to go with the changes. TV ads will feature David Beckham, Jay Leno, Salma Hayek and Mary J. Blige. All this for a shot at a comeback. Do you think Burger King can be popular again? Or is the home of the Whopper old news?
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Top Opinion

  • Cal 2012/04/02 22:24:39
    Yes
    Cal
    +6
    Come back? When did it ever leave????????

    It's the fast food place here on base. We don't go that often but it's a nice treat every once in a while.

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  • MisaSugar 2012/04/03 15:21:53
    Yes
    MisaSugar
    I really hope BK makes a comeback, especially for people like me who work there. Mine's been open for as long as I can remember (it's in a mall foodcourt) and yet we don't even know if it'll still be there a year from now. Foodcourt locations are the last to get new stuff in and first to get closed up. If BK doesn't come back fighting, I and a lot of other people will be without jobs.
  • Sharon MisaSugar 2012/04/03 19:05:54 (edited)
    Sharon
    Damn! I hope your store stays... And I voted No. Sounds like you care about your job...
  • nana 2012/04/03 15:17:34
    Yes
    nana
    As long as they NEVER EVER bring that awful KING commercial back! That grinning mask was the stupidest looking fool ever!
  • Get Bashed 2012/04/03 15:13:21
    No
    Get Bashed
    +1
    I hope not, all fast food should just go away!
  • LittleMistersMom 2012/04/03 15:11:24
    No
    LittleMistersMom
    At least I hope not. The Burger King in our town is nasty. It's filthy, the food is always horrible, and all of their "new items" can be bought at McDonalds. Sorry, but I'd LOVE to see Wendy's take over the BK in our town.
  • Myopinionmatters 2012/04/03 15:09:09
    Yes
    Myopinionmatters
    But really who cares, its not like they serve real food.
  • jacktown kid 2012/04/03 15:07:49
    Yes
    jacktown kid
    Yes they can do it
  • Jeff 2012/04/03 15:03:23
    Yes
    Jeff
    I think this would be the perfect commercial for them. It has star power, and a catchy tune......and comedy!

    http://youtu.be/rWZm9SfGgSU
  • EB 2012/04/03 14:58:34
    Yes
    EB
    All businesses can make a comeback, but creative thinking and planning is required.
  • Mondovibe 2012/04/03 14:51:15
    No
    Mondovibe
    +1
    Fast food chains are a huge contributor to inhumane factory farm practices, unhealthy for the uniqueness of community commerce, consumers, labor, animals and the environment...cheap processed food and their chains have unfolding cost & casualty.
  • QueenOfUniverseNataliaRoschina 2012/04/03 14:48:44
    Yes
    QueenOfUniverseNataliaRoschina
    There are still lots of idiots in America and elsewhere who eat sh**, so they could come back for those idiots, or they could become an intelligent healthy vegan restaurant. MAKE THAT CHANGE-MAN IN THE MIRROR. Stop killing children with US junk food. Thanks from Berlin, Queen Bee/Queen of the Universe you are what you eat
  • kimmie QueenOf... 2012/04/03 18:15:22
    kimmie
    Your people chose to eat it no is forcing them 2 , don't like it have a protest to shutdown every mc d burgerking and KFC all over Europe
  • LutherRobinsonIII 2012/04/03 14:46:00
    No
    LutherRobinsonIII
    +1
    That not going to happen if they drop there price down
  • keliffa 2012/04/03 14:44:24
    Yes
    keliffa
    Just cut prices. Still can't beat a whopper.
  • bluelady 2012/04/03 14:40:59
    No
    bluelady
    be hard to do...the coffee is aweful...the new fries are too salty ...the burgers are a distant third behind MikeyD's and Wendys...Wendys new bacon burger is WONDERFUL too...thier burgers have improved ...I dont eat either much but when I do...I want a good burger ...and good coffee is a must
  • l 2012/04/03 14:29:11
    Yes
    l
    Competition is always good for the consumer! I will stop by and check them out.
  • Independent Thinker 2012/04/03 13:45:01
    Yes
    Independent Thinker
    Love the United States and all the creative thinkers! Competition is about making life better for everyone.

    I remember years ago when Burger King offered Pokemon gaterhings one night a week for those interested; my boys loved it and we enjoyed the dessert fest.
  • JT For Political Reform 2012/04/03 13:18:28
    No
    JT For Political Reform
    Does anyone really care? Wendy's has the best real burgers. Wendy's and Burger King should be ahead of McDonald's and their cardboard burgers.... Yuuukkk!!!
  • carolyn JT For ... 2012/04/03 16:04:51
    carolyn
    +1
    JT...amen brother. Mickey D's food is so institutional and lacking any real taste.
    Bk will show them good food
  • PJ Sweet Cheeks 2012/04/03 13:05:37
    Yes
    PJ  Sweet Cheeks
    I like them better then McDonald's!
  • Jada_Ringo 2012/04/03 13:03:24 (edited)
    Yes
    Jada_Ringo
    Sadly! Now it's your turn Wendy's! Show 'em what you got!

    I personally think Wendy's is the best. Fresh meat, crisp bacon, crunchy lettuce, good buns, and there French Fries taste homemade. I used to be a huge supporter of Burger King, until one day 2 months ago I had Wendy's. Now I can't stop going back.
  • Tigger Too 2012/04/03 12:37:50
  • I Wish I Were A Skywalker..... 2012/04/03 11:49:53
    No
    I Wish I Were A Skywalker... ~ In Television I Trust
    ...It was gone?
  • Heisenberg 2012/04/03 11:25:44
    Yes
    Heisenberg
    +1
    I will do my part.

    whopper eating competition
  • the fuze 2012/04/03 10:59:03
    Yes
    the fuze
    I actually prefer Burger King over McDonalds. I would consider Wendy's & Burger King my number 1 & 2... McDonald's doesn't even reach my top ten when I think about fast food.
  • some idiot who thinks he kn... 2012/04/03 10:29:13
  • I Am The Beast Sssotlohiefmjn 2012/04/03 10:23:49
    No
    I Am The Beast Sssotlohiefmjn
    +1
    Sorry but everything worldwide is going to fail and mankind is going to soon be extinct.
    The very earth and the worlds of all matter everywhere will turn like smoke and vanish and every soul will be naked and then God will shine over and upon and throughout all he is.
  • JoeyJoJ... I Am Th... 2012/04/03 14:25:25
    JoeyJoJoJrShabadoo
    +2
    ... And this relates to the subject of Burger King how? Cuckoo! Cuckoo!
  • nanowerx I Am Th... 2012/04/03 15:58:56
    nanowerx
    Jesus you are a scary person. Have fun with that apocalyptic world you want to live in. Sounds like a really loving guy, that God you speak of....
  • Tenness... I Am Th... 2012/04/03 18:05:28
    Tennessee3501
    I sure hope that Jesus will be serving Burger King at the Rapture! He will,have a lot of mouths to feed. He works wonders with bread and fish Himself!
  • Catherine-Grace 2012/04/03 08:31:19
    No
    Catherine-Grace
    never liked it before so it really doesnt matter...
  • Gavin 2012/04/03 07:12:56
    Yes
    Gavin
    If they good, I hope so. Don't have burger king here in SA. I love burgers, but I hate Mcdonalds, burgers at there worst.
  • YOMOMMA 2012/04/03 06:34:06 (edited)
    Yes
    YOMOMMA
    +1
    I recently at at Burger King and the food was wonderful! They have the best burgers in the land! What do you mean by,"come back"? Better than any of the rest. The last time I had a What-a-Burger, seemed I could taste the dead cow.
  • baii 2012/04/03 06:21:29
    Yes
    baii
    +2
    i didn't know this was a catastrophe. i like them all and personally would eat burger king over anything else. Better fresher taste and I don't know, it feels like moore meat for your dollar
  • ««Gingey, the Master Debate... 2012/04/03 06:20:22
    Yes
    ««Gingey, the Master Debater of Þ|-|Дэ†»»
    +1
    I prefer it to McDonald's
  • Asa Core 2012/04/03 06:16:52
    No
    Asa Core
    +1
    All fast food chains need to be burned to the ground
  • Vitalani 2012/04/03 04:49:16
    Yes
    Vitalani
    +2
    They were gone?
    Also, have you SEEN their totally bada** new happy meals?!
    OMG
  • SometimeEvilGenius 2012/04/03 04:47:30
    Yes
    SometimeEvilGenius
    +1
    America's to poor for fast food
  • Redskin 2012/04/03 04:39:23
    No
    Redskin
    +3
    All fast food chains need to be burned to the ground

    fast food chains burned ground
  • The River Rat 2012/04/03 04:06:42
    No
    The River Rat
    +1
    They ditched the best thing they had going for them, "The King" Their food has always sucked.

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2013/05/24 19:11:23

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