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Can Burger King Make a Comeback?

Living 2012/04/02 18:00:00
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Burger King fans received some bad news recently, as Wendy's topped the chain in U.S. sales volume for the first time last year, making it the new No. 2 burger joint after McDonald's. But now, Burger King is fighting back with the biggest menu expansion since its launch in 1954, The Associated Press reports.



On Monday, the chain launched 10 food items, including new chicken strips, caramel frappe coffees, Caesar salads and strawberry-banana smoothies -- all of which resemble the healthier offerings at McDonald's (Burger King is no longer targeting cash-strapped young men, according to the AP).

Burger King is also modernizing their aging restaurants, with leather armchairs, high stools, warmer lighting and high partitions to create more privacy. Employee uniforms are being redesigned with aprons (seems a bit belated to us) and the Whopper is being served in cardboard cartons instead of paper wrapping for the first time in 20 years.

And of course, there's a new marketing effort -- the company's biggest one ever -- to go with the changes. TV ads will feature David Beckham, Jay Leno, Salma Hayek and Mary J. Blige. All this for a shot at a comeback. Do you think Burger King can be popular again? Or is the home of the Whopper old news?
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Top Opinion

  • Rebel [SHP] 2012/04/02 22:24:39
    Yes
    Rebel [SHP]
    +6
    Come back? When did it ever leave????????

    It's the fast food place here on base. We don't go that often but it's a nice treat every once in a while.

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Opinions

  • rhio 2012/05/04 15:33:37
    No
    rhio
    No!
  • Brosia 2012/05/01 02:13:50
    Yes
    Brosia
    The new soda vending machine by itself will put them on top. Or at least second to McD's. No one is going to top that powerhouse.
  • baxter 2012/04/22 09:56:40
    Yes
    baxter
    YES IF IT WAS CHEAPER AT THE MO WE WONT GO IN THERE
  • Kris Dudley 2012/04/17 08:29:19
    Yes
    Kris Dudley
    What Burger King needs to do is start placing their resteraunts in popular spots. Why are all the Burger Kings in odd parts of the city?!! You always gotta drive a long distance to get to one. And they are always in a spot that makes no sense. But McDonalds, Taco Bell, Wendys and KFC are eeeeeeverywhere! Burger King makes those guy taste like s#$@
  • MissNovemberTuesday 2012/04/14 07:30:51
    Yes
    MissNovemberTuesday
    I recently tried their crispy chicken sandwich and I have to say it is a new favourite. Really good!
  • Dave 007 2012/04/07 12:34:52
    No
    Dave 007
    +3
    They better bring down their prices.
  • Brent Batteese 2012/04/06 14:19:17
    Yes
    Brent Batteese
    Burger king can come back, I personally prefer their stuff I've McDonalds but that's because I watched "Freakenomics and seen what McDonalds does to their food 0_0.....never...eating....MCy D's....again
  • jackolantyrn356 2012/04/06 00:03:56
    Yes
    jackolantyrn356
    FIX THE BURGER.
  • Eva 2012/04/05 17:51:36
    Yes
    Eva
    And all the local Wendy's in my area have gotten pretty gross. BK is my first choice now.
  • Mic 2012/04/05 12:58:55
    Yes
    Mic
    I wish there was a Burger King closer to me. I have a Wendy's in town so its easier to get to but there are lots of times I wish the BK was available. I'd think there food choices have always been good.
  • Sami Shah 2012/04/05 10:57:39
    Yes
    Sami Shah
    good dicesion
  • Tasinahri 2012/04/05 09:43:34
    No
    Tasinahri
    BK has consistently given my son and I food poisoning, regardless of what we ordered or where we got it from. So no thanks.
  • Ardwin_Viesheight 2012/04/05 00:37:22
    Yes
    Ardwin_Viesheight
    Sounds cool to me!
  • brittany 2012/04/04 21:34:17
    Yes
    brittany
    +1
    Only because of it's whopper jr commercials
    whopper jr
    Oh and we can never forget the king!
    whopper jr
  • techman 2012/04/04 17:33:12
    Yes
    techman
    I like their onion rings and WhopperJrs.
  • Walter Harris 2012/04/04 15:29:03
    Yes
    Walter Harris
    I like burger king better anyways
  • BIG BAD JOHN R. 2012/04/04 14:19:24
    Yes
    BIG BAD JOHN R.
    All they need to do is:
    GOOD Hamburgers
    GOOD Fries
    GOOD Chicken
    change every thing in their stores to BETTER FOOD, SERVICE AND PRICES AND THEN MAYBE THEY CAN DO BETTER
  • Black_Rose 2012/04/04 12:26:12
    No
    Black_Rose
    Burger King is so gross. I haven't eaten their food in over 5years.
  • Tre 2012/04/04 11:49:33
    Yes
    Tre
    +3
    They need to change those nasty ass fries.
  • Kris Du... Tre 2012/04/17 08:18:49
    Kris Dudley
    Ding Ding Ding! We have a winner! lmao
  • Gladys Knight 2012/04/04 10:52:12
    No
    Gladys Knight
    +1
    Only if they lower their prices.
  • P. Sturm 2012/04/04 05:59:59
    No
    P. Sturm
    +2
    Well, maybe they could blow up the king.
  • nothingbutthetruth 2012/04/04 03:46:24
    Yes
    nothingbutthetruth
    By starting with the basic, "making more healthier Burgers." (:
  • Kris Du... nothing... 2012/04/17 08:24:29
    Kris Dudley
    What?!! Healthier burgers?Why don't you line up every man in America and chop off their balls why don't you. I can understand healthier items on the menu but burgers are not meant to be healthy. Do know what a healthy burger is to man?!!! No ketchup, mustard or mayo. Thats it, any healthier it would just be bread, lettuce and tomato. LMAO!
  • nothing... Kris Du... 2012/05/03 07:24:40
    nothingbutthetruth
    Your balls are the only one will get chopped off!
  • Requiem 2012/04/04 03:28:33
    Yes
    Requiem
    +1
    I like Burger King's food even better than McDonald's. I'd go to Burger King more often if there was one close by, but there's not. Anyway, the Whopper is really good, definitely better than the Big Mac. It's not something you can eat all the time, but every once in a while it's a treat.
  • Madi 2012/04/04 02:42:32
    Yes
    Madi
    They're only of the only fast food places that have veggie burgers! I love burger king.
  • Royo 2012/04/04 00:58:03
    No
    Royo
    +1
    I used to love Burger King. But then, they decided to make all of their food taste terrible. That's why I switched to Wendy's and occasionally McDonald's. I guess I could try Burger King again, but honestly, I have really bad memories of that place. Wendy's FTW :D
  • hope 2012/04/04 00:24:10
    Yes
    hope
    thats funny i just ate from there for dinner burgar king burgar king burgar king burgar king
  • handimom 2012/04/04 00:02:16
    No
    handimom
    +1
    Actually, I say that because I don't like them. Their service (at these around here) is terrible.
  • DOriginalDonald 2012/04/03 23:37:12
    No
    DOriginalDonald
    Smoothies ARE NOT BURGERS!!!!!!!!
  • *K'eim*h3reg' *Peh2u *Meg' 2012/04/03 23:30:52
    Yes
    *K'eim*h3reg' *Peh2u *Meg'
    Just have to find their niche. And as much as I love McD and Wendy's, a little variety and competition never hurt anybody.
  • T 2012/04/03 22:50:39
    Yes
    T
    BK has the best breakfast of all the national fast food joints.
  • Andrew 2012/04/03 22:13:11
    Yes
    Andrew
    I didn't even know it had faltered. Besides, it's such a huge business, I figure it's not going to have a problem.
  • Fashionable60s 2012/04/03 22:10:19
    Yes
    Fashionable60s
    Fast food has become even more popular choice for the middle class to feed their families since food prices have gone through the ceiling recently. Burger King is about another choice besides McDonald and Wendy. I still love the Big Whoppers and would have it occasionally although the price had gone up from $1.25 to about $4.99 now.
  • t_bear_huggz 2012/04/03 22:06:05
    No
    t_bear_huggz
    ho berger king food has gone down hill and when u order awopper igts all rabbit food very lil meat every time i eat at berger king i get sick any place mickyd windss jack int the box is tons better than berger kink even the old burger chef was better
  • ZB 2012/04/03 21:53:42
    Yes
    ZB
    Not really gone.
  • Brian Noel Jr 2012/04/03 21:52:47
    Yes
    Brian Noel Jr
    Yeh wendys has some good food but burger king has some better choices
  • panjok2 2012/04/03 21:31:35 (edited)
    No
    panjok2
    +1
    Not with the way they are running the one near me! There is always at least a 7-9 minute wait at the drive-thru... even when there is no one else in line! I have tried to give them several chances but they are still too slow! I like some of their food but when I go to a fast food place I do not want to wait that long and believe me I have even waited longer than 10 minutes before! Then the manager didn't even apologize....and she was the one that handed me my food!
    Burger King used to be the fastest drive-thru in the town I grew up in and they also were great everywhere I went but now it seems they have let themselves go!
  • Boss 2012/04/03 21:23:34
    Yes
    Boss
    didn,t know it had left...I,ll take my whopper over anything McDonald,s offers ANYDAY...

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2014/07/31 03:22:54

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