Can Burger King Make a Comeback?

by SodaHead Living Posted 2012/04/02 18:00:00

Related Topics: Food, Burger King, Burger King New Menu, Comeback, Sales, McDonald's, Wendy's, Burgers, Fast Food, Marketing, Privacy, Ads, TV, Salma Hayek, Business, Healthier, Coffee, fans, Restaurants, Aging, News

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577 votes
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	Yes	412 votes	71%
	No	165 votes	29%

Burger King fans received some bad news recently, as Wendy's topped the chain in U.S. sales volume for the first time last year, making it the new No. 2 burger joint after McDonald's. But now, Burger King is fighting back with the biggest menu expansion since its launch in 1954, The Associated Press reports.

On Monday, the chain launched 10 food items, including new chicken strips, caramel frappe coffees, Caesar salads and strawberry-banana smoothies -- all of which resemble the healthier offerings at McDonald's (Burger King is no longer targeting cash-strapped young men, according to the AP).

Burger King is also modernizing their aging restaurants, with leather armchairs, high stools, warmer lighting and high partitions to create more privacy. Employee uniforms are being redesigned with aprons (seems a bit belated to us) and the Whopper is being served in cardboard cartons instead of paper wrapping for the first time in 20 years.

And of course, there's a new marketing effort -- the company's biggest one ever -- to go with the changes. TV ads will feature David Beckham, Jay Leno, Salma Hayek and Mary J. Blige. All this for a shot at a comeback. Do you think Burger King can be popular again? Or is the home of the Whopper old news?

+26

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Cal 2012/04/02 22:24:39

Yes

+6
Come back? When did it ever leave????????

It's the fast food place here on base. We don't go that often but it's a nice treat every once in a while.
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More polls by SodaHead Living

rhio 2012/05/04 15:33:37

No

No!

reply
Brosia 2012/05/01 02:13:50

Yes

The new soda vending machine by itself will put them on top. Or at least second to McD's. No one is going to top that powerhouse.

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baxter 2012/04/22 09:56:40

Yes

YES IF IT WAS CHEAPER AT THE MO WE WONT GO IN THERE

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Kris Dudley 2012/04/17 08:29:19

Yes

What Burger King needs to do is start placing their resteraunts in popular spots. Why are all the Burger Kings in odd parts of the city?!! You always gotta drive a long distance to get to one. And they are always in a spot that makes no sense. But McDonalds, Taco Bell, Wendys and KFC are eeeeeeverywhere! Burger King makes those guy taste like s#$@

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MissNovemberTuesday 2012/04/14 07:30:51

Yes

I recently tried their crispy chicken sandwich and I have to say it is a new favourite. Really good!

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Dave 007 2012/04/07 12:34:52

No

+3
They better bring down their prices.

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Brent Batteese 2012/04/06 14:19:17

Yes

Burger king can come back, I personally prefer their stuff I've McDonalds but that's because I watched "Freakenomics and seen what McDonalds does to their food 0_0.....never...eating....MCy D's....again

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jackolantyrn356 2012/04/06 00:03:56

Yes

FIX THE BURGER.

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Eva 2012/04/05 17:51:36

Yes

And all the local Wendy's in my area have gotten pretty gross. BK is my first choice now.

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Mic 2012/04/05 12:58:55

Yes

I wish there was a Burger King closer to me. I have a Wendy's in town so its easier to get to but there are lots of times I wish the BK was available. I'd think there food choices have always been good.

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Sami Shah 2012/04/05 10:57:39

Yes

good dicesion

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Tasinahri 2012/04/05 09:43:34

No

BK has consistently given my son and I food poisoning, regardless of what we ordered or where we got it from. So no thanks.

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Ardwin_Viesheight 2012/04/05 00:37:22

Yes

Sounds cool to me!

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brittany 2012/04/04 21:34:17

Yes

+1
Only because of it's whopper jr commercials

Oh and we can never forget the king!

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techman 2012/04/04 17:33:12

Yes

I like their onion rings and WhopperJrs.

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Walter Harris 2012/04/04 15:29:03

Yes

I like burger king better anyways

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BIG BAD JOHN R. 2012/04/04 14:19:24

Yes

All they need to do is:
GOOD Hamburgers
GOOD Fries
GOOD Chicken
change every thing in their stores to BETTER FOOD, SERVICE AND PRICES AND THEN MAYBE THEY CAN DO BETTER

reply
Black_Rose 2012/04/04 12:26:12

No

Burger King is so gross. I haven't eaten their food in over 5years.

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Tre 2012/04/04 11:49:33

Yes

+3
They need to change those nasty ass fries.

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Kris Du... to Tre 2012/04/17 08:18:49

Ding Ding Ding! We have a winner! lmao

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Gladys Knight 2012/04/04 10:52:12

No

+1
Only if they lower their prices.

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P. Sturm 2012/04/04 05:59:59

No

+2
Well, maybe they could blow up the king.

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nothingbutthetruth 2012/04/04 03:46:24

Yes

By starting with the basic, "making more healthier Burgers." (:

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Kris Du... to nothing... 2012/04/17 08:24:29

What?!! Healthier burgers?Why don't you line up every man in America and chop off their balls why don't you. I can understand healthier items on the menu but burgers are not meant to be healthy. Do know what a healthy burger is to man?!!! No ketchup, mustard or mayo. Thats it, any healthier it would just be bread, lettuce and tomato. LMAO!

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nothing... to Kris Du... 2012/05/03 07:24:40

Your balls are the only one will get chopped off!

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Requiem 2012/04/04 03:28:33

Yes

+1
I like Burger King's food even better than McDonald's. I'd go to Burger King more often if there was one close by, but there's not. Anyway, the Whopper is really good, definitely better than the Big Mac. It's not something you can eat all the time, but every once in a while it's a treat.

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Madi 2012/04/04 02:42:32

Yes

They're only of the only fast food places that have veggie burgers! I love burger king.

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Royo 2012/04/04 00:58:03

No

+1
I used to love Burger King. But then, they decided to make all of their food taste terrible. That's why I switched to Wendy's and occasionally McDonald's. I guess I could try Burger King again, but honestly, I have really bad memories of that place. Wendy's FTW :D

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hope 2012/04/04 00:24:10

Yes

thats funny i just ate from there for dinner

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handimom 2012/04/04 00:02:16

No

+1
Actually, I say that because I don't like them. Their service (at these around here) is terrible.

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DOriginalDonald 2012/04/03 23:37:12

No

Smoothies ARE NOT BURGERS!!!!!!!!

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*K'eim*h3reg' *Peh2u *Meg' 2012/04/03 23:30:52

Yes

Just have to find their niche. And as much as I love McD and Wendy's, a little variety and competition never hurt anybody.

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T 2012/04/03 22:50:39

Yes

BK has the best breakfast of all the national fast food joints.

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Andrew 2012/04/03 22:13:11

Yes

I didn't even know it had faltered. Besides, it's such a huge business, I figure it's not going to have a problem.

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Fashionable60s 2012/04/03 22:10:19

Yes

Fast food has become even more popular choice for the middle class to feed their families since food prices have gone through the ceiling recently. Burger King is about another choice besides McDonald and Wendy. I still love the Big Whoppers and would have it occasionally although the price had gone up from $1.25 to about $4.99 now.

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t_bear_huggz 2012/04/03 22:06:05

No

ho berger king food has gone down hill and when u order awopper igts all rabbit food very lil meat every time i eat at berger king i get sick any place mickyd windss jack int the box is tons better than berger kink even the old burger chef was better

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ZB 2012/04/03 21:53:42

Yes

Not really gone.

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Brian Noel Jr 2012/04/03 21:52:47

Yes

Yeh wendys has some good food but burger king has some better choices

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panjok2 2012/04/03 21:31:35 (edited)

No

+1
Not with the way they are running the one near me! There is always at least a 7-9 minute wait at the drive-thru... even when there is no one else in line! I have tried to give them several chances but they are still too slow! I like some of their food but when I go to a fast food place I do not want to wait that long and believe me I have even waited longer than 10 minutes before! Then the manager didn't even apologize....and she was the one that handed me my food!
Burger King used to be the fastest drive-thru in the town I grew up in and they also were great everywhere I went but now it seems they have let themselves go!

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Boss 2012/04/03 21:23:34

Yes

didn,t know it had left...I,ll take my whopper over anything McDonald,s offers ANYDAY...

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