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Are gas companies finally offering alternatives to gas?

PaulBot415 2012/06/10 02:45:12
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Chevron Launches New Global Advertising Campaign: 'We Agree'

Campaign Highlights Common Ground on Energy Issues

SAN RAMON, Calif., Oct. 18, 2010 - Chevron Corporation (NYSE: CVX) today launched a new global advertising campaign titled "We Agree." The campaign highlights the common ground Chevron shares with people around the world on key energy issues. It also describes the actions the company takes in producing energy responsibly and in supporting the communities where it operates.

"We hear what people say about oil companies – that they should develop renewables, support communities, create jobs and protect the environment – and the fact is, we agree," said Rhonda Zygocki, vice president of Policy, Government and Public Affairs at Chevron. "This campaign demonstrates our values as a company and the greater value we provide in meeting the world's demand for energy. There is a lot of common ground on energy issues if we take the time to find it."

The campaign includes a series of print ads and 30-second TV spots that focus on five main themes:

  • Growth and Jobs – Demonstrating Chevron's strong reinvestment of profits into energy development, local economies and job creation.
  • Renewable Energy – Describing Chevron's leadership in the development of renewable energy and the promotion of energy efficiency.
  • Technology – Showcasing the advanced technologies Chevron is investing in to find new energy and work cleaner, smarter and safer.
  • Small Business – Highlighting Chevron's support of small businesses and supply chains around the world.
  • Community Development – Emphasizing the partnerships and programs Chevron is involved in to support health, education and socioeconomic development in the communities where it operates.

The ads feature declarative statements about the oil industry that are designed to illustrate the mutual agreement between Chevron and its partners. They also describe the actions Chevron is taking to advance these important issues. The statements are accompanied by the text "We Agree" and signatures from both a Chevron employee and, in most instances, a Chevron partner. Some of the partners include The Global Fund to Fight AIDS, Tuberculosis and Malaria, which works with Chevron to address global health issues; Teach For America, which partners with Chevron to provide innovative solutions to education challenges; and Weyerhaeuser Company, which works with Chevron in a joint venture to develop advanced biofuels from nonfood sources. The television spots include a Chevron employee and a citizen expressing their opinions about the industry. As the advertisement unfolds, their perspectives converge in agreement, reinforcing the "We Agree" message.

The print images were shot by famed photographer Steve McCurry, who has created many iconic images for National Geographic and other international publications. "Glory Road" director James Gartner shot and directed the television commercials.

The TV ads can be found at YouTube.com/Chevron. All of the print and TV ads can be found in the advertising section of www.chevron.com.

Chevron is one of the world's leading integrated energy companies, with subsidiaries that conduct business worldwide. The company's success is driven by the ingenuity and commitment of its employees and their application of the most innovative technologies in the world. Chevron is involved in virtually every facet of the energy industry. The company explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels. Chevron is based in San Ramon, Calif. More information about Chevron is available atwww.chevron.com.

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  • cynsity 2012/06/10 22:25:04
    Yes
    cynsity
    +1
    And have been for a long while. Here where I live gas companies have been trying to push natural gas and have been trying to push letting them help fund the switch because as they say "we have more natural gas than we know what to do with". but each time they get rolling in comes the EPA and the brakes are locked...
  • PaulBot415 cynsity 2012/06/11 05:02:47
    PaulBot415
    So it is true... I had heard different rumors.
  • cynsity PaulBot415 2012/06/11 12:21:31
    cynsity
    yep and if we could do more with our natural gas here where I am we could really boost the economy and get people back to work. we have a good oil shale program too but the EPA wont let that go forward either
  • PaulBot415 cynsity 2012/06/12 00:45:37
    PaulBot415
    Of course not, why would anyone in power do the right thing for the country these days.
  • Your Favorite Nerd 2012/06/10 02:45:51
    Really?
    Your Favorite Nerd
    Not sure

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