Are Denim Jeans Still the Kings of Clothing?
SodaHead Living 2011/08/04 17:00:00
They're simple, affordable, durable, timeless, versatile and, if the fit is just right, can still manage to be uncannily sexy.
So why don't designers throw more of their weight into their denim products? Sure, you can pick up a pair of cutting-edge designer jeans for $350, but who has that kind of money? It defeats the purpose.
There's no reason denim can't be practical — and impressive.
That's exactly what the folks at GAP were telling themselves last year when they opened their Los Angeles-based 1969 Denim Studio, trading out their old denim digs for a new line of softer, sturdier, and sexier jeans for any and every type of consumer.
And designing the perfect jeans is no easy task. While one customer might be looking for a sleek sexy fit with just a dash of acid wash, another customer might just be in need of something sensible to wear to the construction yard.
Denim is complex in its simplicity, but that's the designer's problem. Not ours. And in order to bring each of their consumers the perfect pair, GAP had to examine every corner of the denim market, from pant leg to pocket size, wash to wear.
To find out more about how GAP does this, visit their Facebook page and check out the 1969 tab (just below their profile picture), where you can find videos, images and insightful scoops on the magic that goes on there.
No matter your style or preference, there's a good chance you have at least one pair of jeans in your wardrobe -- most people have several -- so it's good to know that there are companies like GAP out there making sure you have a wide selection of quality products to choose from.
See Votes by State
Hot Questions on SodaHead
More Hot Questions