American Apparel Reveals New ‘Advanced’ Model: Equal Opportunity or Marketing Ploy?

by Fergie Posted 2012/07/09 18:00:00

Related Topics: Fashion, American Apparel, advanced model

465 votes
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	Equal Opportunity	104 votes	22%
	Marketing Ploy	361 votes	78%

American Apparel, known for its provocative hipster ad campaigns, recently released a new advertisement featuring an "advanced" model... spreading her legs. They've garnered a lot of positive feedback from the media for being equal opportunity, but is this just another controversial marketing ploy?

legs garnered positive feedback media equal opportunity controversial marketing ploynbsp

+22

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Bibliophilic 2012/07/10 01:43:49 (edited)

Marketing Ploy

+13
American Apparel is a classless company run by a sexist pervert who creeps on his young and beautiful models. Basically he uses the lewd ads as an excuse to proposition young women for sex- they are coerced into it. I refuse to purchase anything from this horrible company. Also, the stores refuse to hire employees (even those who work in the backroom of the store!) who don't meet certain physical specifications. Purchasing from thrift stores and local independent boutiques is smarter than shopping at this overpriced sleazefest.

I don't care what tactics this company uses- it is still disgusting to me, therefore I refuse to patronize it.

[...]

The ad would be fine if her sweater were covering most of her crotch, otherwise it echoes the rest of the company's tasteless advertisements.
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More polls by Fergie

Maddog to JohnT 2012/07/10 01:22:19

+4
What makes them think that this would appeal to the "boomer" market? I guess bad taste is not restricted to any one generation.

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JohnT to Maddog 2012/07/10 03:43:29 (edited)

+4
I guess marketing must think that seniors are impulse buyers, wrong. We are the consumer reports type generation. They need to re-evaluate that kind of nonsense. Maybe that is great for the Duh generation but not for ours.

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Maddog to JohnT 2012/07/10 15:16:36

+2
That's for sure!

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jere.ch... to JohnT 2012/07/10 16:31:11

+1
10-4 to that!

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Katherine to Maddog 2012/07/10 08:13:09

+3
That's it, you nailed it!

Equal opportunity in grossing out a mass market with a disgusting pose!

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jere.ch... to JohnT 2012/07/10 16:30:31

+1
They were trying to be sensual, but have no clue!

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jere.ch... to Maddog 2012/07/10 16:29:36

+1
This one either. Maybe if she dressed better she might.

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jere.ch... to ~Hopele... 2012/07/10 16:28:50

+1
Don't knock trying to appeal to them they are the ones with cash.

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thє вluє wαndєrєr 2012/07/09 21:03:09 (edited)
jere.ch... to thє вlu... 2012/07/10 16:32:38

MAYBE, just maybe if she dressed better ! ;-)

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sherie 2012/07/09 20:52:19

Marketing Ploy

+4
I think it's great that they would use a grey haired model to reach the boomer market.... but the pose is disgusting and sorry,but she's a hot mess!

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jere.ch... to sherie 2012/07/09 21:02:24

+3
Fugly!!!! There has to be somone better for them.

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TruBluTopaz 2012/07/09 20:49:32

Marketing Ploy

+2
And not a particularly attractive one. I have to think both the model and the photographer will not be including this in their resumes.

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jere.ch... to TruBluT... 2012/07/09 21:03:32

+3
As a Photographer I would never use her for an ad.

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TruBluT... to jere.ch... 2012/07/09 21:25:16

+1
I think she would work for an ad, but not that pose, not those clothes.

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Shawna 2012/07/09 20:47:33

Marketing Ploy

+2
Aging baby boomers.

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DebraJMSmith 2012/07/09 20:42:16

Marketing Ploy

+7
If it was not for her legs being spread, I'd say, "cool." --But ewwwwwwwwww.......

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Grammar Freak 2012/07/09 20:29:49

Equal Opportunity

+2
It's a crappy picture.
They're crappy clothes.
It's a crappy campaign.
But older people wear crappy clothes too, not just young people. Why the hell shouldn't companies market to everyone? Every one deserves the equal opportunity to rip off & to be ripped off.

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Jessie M 2012/07/09 20:26:00

Marketing Ploy

+1
Really, why

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SOUL4REAL 2012/07/09 20:20:35

Equal Opportunity

+2
Older models have been modelling for many years so it's not a marketing ploy. I guess they feel that if the younger models can pose in provocative position so can someone older,equal opportunity. It's not in good taste though.

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Gahnzo 2012/07/09 20:17:57

Marketing Ploy

+2
What's advanced? her age, her hair, her clothes, her pant sorry but with her squinty eyes she looks like a lizard...

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kelly 2012/07/09 20:14:12

Marketing Ploy

+3
All advertisement are marketing ploys.

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Muver 2012/07/09 20:13:11

Marketing Ploy

+4
Stupid and disgusting as well...I guess these marketing people really do think the public is mostly dumbasses...which, in part, be somewhat truthful....LOL

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lolitalovely 2012/07/09 19:54:07

Marketing Ploy

+1
both

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Vitalani 2012/07/09 19:53:45

Marketing Ploy

+4
It's an ADVERTISEMENT, of course it is!

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Michelle 2012/07/09 19:48:38

Marketing Ploy

+1
Both. It's equal opportunity used as a marketing ploy. Anything in marketing is a marketing ploy. Especially because of those clothes and that pose.

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Deborah... to Michelle 2012/07/09 20:13:21

+1
Agree

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George Zook 2012/07/09 19:43:54

Marketing Ploy

+2
I work in marketing this is a ploy ... the controversial pose ... I would have liked to be a fly on the wall during the pitch

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Melizmatic 2012/07/09 19:36:55

Marketing Ploy

+3

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Deborah... to Melizmatic 2012/07/09 20:14:06

+1
Good one

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Jake Blanton 2012/07/09 19:29:07

Marketing Ploy

+2
Awh, com one... EVERYTHING related to advertising is a "marketing ploy"...

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popicircusmonkey 2012/07/09 19:23:11

Equal Opportunity

+1
I don't get it...

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Jack 2012/07/09 19:19:36

Marketing Ploy

+4
Maybe I'm naive, but I don't actually know what this fairly unattractive woman is selling! Is it those weird green knickers?

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Deborah... to Jack 2012/07/09 20:15:03

+2
Half the time no-one can tell what the ad is selling.

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leslie 2012/07/09 19:14:34

Equal Opportunity

+3
Yet again VALID OPTIONS MISSING.
Of Course it's Equal Opportunity/Marketing Ploy how ever I think it could have been accomplished in a far more tasteful and meaningful way. AND YES @Art and @Katherine it is creepy on so many different levels.

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♒ßεllεchεvεllε®♒ 2012/07/09 19:14:20

Marketing Ploy

+2
well that's nothing new. consumers aren't THAT stupid.

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Sperry23 to ♒ßεllεc... 2012/07/10 18:03:47

Oh yes they are. Just watch the infomercials on weekend and late night TV. People will buy anything if you 1-cause them to think it'll do what the consumer wants, and 2-price it correctly. Think Pet Rock. OK, that's an exception to rule 1 above, but hey, a Pet Rock!

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Quiet-is-feared 2012/07/09 19:09:26

Marketing Ploy

+1
Most probably is.

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♌βļąƈʞƦơșƐ3033♌ 2012/07/09 19:08:29

Equal Opportunity

+3
I don't get it. She's sitting there. What's the big deal?

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Brian ☮ R P ☮ 2012 ☮ 2012/07/09 19:04:38

Marketing Ploy

Of course it's a marketing ploy, but it's an equal opportunity marketing ploy. Besides, I think granny is pretty hot...of course she's probably younger than me.

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