American Apparel Reveals New ‘Advanced’ Model: Equal Opportunity or Marketing Ploy?

by Fergie Posted 2012/07/09 18:00:00

Related Topics: Fashion, American Apparel, advanced model

465 votes
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	Equal Opportunity	104 votes	22%
	Marketing Ploy	361 votes	78%

American Apparel, known for its provocative hipster ad campaigns, recently released a new advertisement featuring an "advanced" model... spreading her legs. They've garnered a lot of positive feedback from the media for being equal opportunity, but is this just another controversial marketing ploy?

legs garnered positive feedback media equal opportunity controversial marketing ploynbsp

+22

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Bibliophilic 2012/07/10 01:43:49 (edited)

Marketing Ploy

+13
American Apparel is a classless company run by a sexist pervert who creeps on his young and beautiful models. Basically he uses the lewd ads as an excuse to proposition young women for sex- they are coerced into it. I refuse to purchase anything from this horrible company. Also, the stores refuse to hire employees (even those who work in the backroom of the store!) who don't meet certain physical specifications. Purchasing from thrift stores and local independent boutiques is smarter than shopping at this overpriced sleazefest.

I don't care what tactics this company uses- it is still disgusting to me, therefore I refuse to patronize it.

[...]

The ad would be fine if her sweater were covering most of her crotch, otherwise it echoes the rest of the company's tasteless advertisements.
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More polls by Fergie

Apricot 2012/07/30 18:17:06

Equal Opportunity

I really don't get the issue at hand. She's spreading her legs. A lot of people sit like that when they're not in a chair, so who's to say that's not the reason behind the pose? Where's the "who cares?" option?

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Angryface01 2012/07/18 05:10:09

Equal Opportunity

+1
I actually wouldn't have noticed her legs had it not been pointed out first.

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THE ENIGMA 2012/07/13 08:54:10

Marketing Ploy

DISGUSTING

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Dzeeng 2012/07/13 08:51:19

Marketing Ploy

demean oneself

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Stef and the City 2012/07/12 07:37:34

Marketing Ploy

+1
If they wanted an older woman spreading her legs while wearing nylon tights for their ad why didn't they just ask Madonna?

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Small man big mouth 2012/07/12 01:36:38

Marketing Ploy

+1
I've never seen what kind of clothes they sell since the models are always nude. I wouldn't give one cent to this kind of company for its abuse of females

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Tennessee3501 2012/07/11 22:32:25

Marketing Ploy

Sex sells! Didn't somebody famous say that?

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Margaret Jacobson 2012/07/11 16:02:54

Marketing Ploy

american apparel....................do not buy

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Arisu 2012/07/11 14:58:30

Marketing Ploy

Well I just think that American Apparel is just... Overpriced and overrated.

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beach bum 2012/07/11 08:56:03

Marketing Ploy

ploy

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BritPunk 2012/07/11 08:34:35

Marketing Ploy

And it works, it's got people talking about it who would never have heard of it before.

Btw, am I the only one who thought it was Madonna??

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LUFXIII 2012/07/11 07:43:02

Marketing Ploy

its a marketing gimmick

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robinswebnest 2012/07/11 07:39:17

Marketing Ploy

Sorry, I just have one word for this pic......EWWWWWW
And just so you know, it isn't age that is the problem.

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Marianne 2012/07/11 05:34:05

Marketing Ploy

+1
Probably more or less a marketing ploy ...

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dzzshadz 2012/07/11 01:05:32

Equal Opportunity

+5
Using older model is great. Open legged a little creepy.

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gaylehelen 2012/07/10 23:20:01

Marketing Ploy

+2
It's always about the money. Always.
Who has the most disposable income these days? People her age, the rich or the wealthy (remember the rich have a lot of money, the wealthy sign their checks.)

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May 2012/07/10 20:51:02

Marketing Ploy

+1
I think they will do anything to sell anything. It is always about the money. Most things do seem to be that way, politics, businesses, etc.

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Jacqui 2012/07/10 20:45:11

Equal Opportunity

However they could have found a model who was better looking. Is the model male, female or a trannie?

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EricVanSingleton 2012/07/10 20:26:42

Marketing Ploy

Poorly done marketing ploy, and a rip-off of the old "Flashdance" poster.

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Ramón to EricVan... 2012/07/13 14:31:21

I had to look up the "Flashdance" Poster. Though the art work in the poster is showing its age (the garish red high heels, semi-mullet piled high hair, and granny living room decor) her pose is much classier, even the ripped sweat top is classier than granny giving a peep show.

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EricVan... to Ramón 2012/07/13 18:28:55 (edited)

That movie is kind of a "Dirty Dancing" classic. It was great at the time.

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Nameless 2012/07/10 19:57:24

Equal Opportunity

+1
I'm not sure what's wrong with it, at all.

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melissa 2012/07/10 19:49:07

Marketing Ploy

I think it's just something to get attention.

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Shonny 2012/07/10 19:46:10

Equal Opportunity

+1
I'm giving this the benefit of the doubt. I think it's great for Everyone to be represented.

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I<3Edward 2012/07/10 19:09:43

Marketing Ploy

it's always about marketing and exposure.....

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cc 2012/07/10 19:07:44

Marketing Ploy

Why does her pants have a green light, and her face has a red light?

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Kitsune Touhou 2012/07/10 18:46:10

Marketing Ploy

+5
I don't like American Apparel. In fact, I think it's disgusting. No matter what new perverted ad they put up, they will ALWAYS be the same.

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mikeyavelli 2012/07/10 18:46:06

Marketing Ploy

ballsy.

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Saye Saye 2012/07/10 18:14:24

Equal Opportunity

I said equal only because that's what is expected. I have my own opinion of below butt pants & too revealing apparel. Too much is too much. Why not just go neked.

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Ben 2012/07/10 18:12:29

Marketing Ploy

+1
AA will do anything to be "anti cool but not too cool but very cool for being not too cool." Effing hipsters.

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Sydney.nightshade 2012/07/10 18:05:29 (edited)

Equal Opportunity

+2
After reading the comments, I didn't know it was supposed to be an older women, good on them :)

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TJ 2012/07/10 17:47:00

Marketing Ploy

No one wants to see that Snow Leopards bushhhhhhhh

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Saye Saye to TJ 2012/07/10 18:15:39

+1
Maybe get her some "Brown Betty"

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TJ to Saye Saye 2012/07/10 18:48:04

Haha nice.

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Sperry23 2012/07/10 17:45:06

Equal Opportunity

+4
Both. The Boomers are aging. If American Apparel wants their money, they need to advertise to them. Just because they're getting older, doesn't mean they've lost their interest in sexuality.

We're all aging. Get over it.

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Saye Saye to Sperry23 2012/07/10 18:16:05

good response

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geiserweaver 2012/07/10 17:16:48

Equal Opportunity

+2
I think it is great they chose a little older woman, older woman like to dress with the current style. Not all woman over fifty want to wear mommy jeans or cheap double knit pants. While I would have not of chosen this particular outfit, it is a matter of taste, but it is better than a Baggie t-shirt with large flowers all over it or pants with an elastic waist band.

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Saye Saye to geiserw... 2012/07/10 18:17:00

whoop whoop

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geneticmistake 2012/07/10 17:07:18

Equal Opportunity

+2
...and marketing ploy. Advertising is about grabbing people's attention. Obviously American Apparel's methods work. Like them or hate them lots of people are now familiar with the company.

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Kingarthurup 2012/07/10 16:36:12

Marketing Ploy

+1
demeaning

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