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Adidas' Shackle Sneakers: Offensive Reference to Slavery, or Just 'Quirky'?

SodaHead Living 2012/06/19 17:00:00
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Adidas has dropped plans to release a pair of "shackle" sneakers after critics bashed the brand for being insensitive to a painful reminder of slavery, CNN reports. The outrage began on June 14, when Adidas began advertising the $350 high-top sneakers, called JS Roundhouse Mids, on its Facebook page.

adidas shackle sneakers

"Got a sneaker game so hot you lock your kicks to your ankles?" said a caption below a photo of the sneakers. Adidas defended the sneaker's designer, Jeremy Scott, as having a "quirky" and "lighthearted" style, but plans for an August release have been scuttled.

"The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery," the company said in a statement. "We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."

Rev. Jesse Jackson, for one, was offended by the rubber shackles. "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive," he said in a statement. Do you agree?
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Top Opinion

  • Wulfdane 2012/06/19 19:21:05 (edited)
    Quirky
    Wulfdane
    +25
    Quirky and stupid, but not offensive.

    This attributing everything to slavery, is even more ignorant than those shoes.

    We have become a nation of self-victimization, where everyone wants to be a victim.

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  • martman 2012/06/21 06:25:05
    Offensive
    martman
    +3
    Yes. They are almost an exact replica of the sneakers the slaves wore while picking cotton 200 years ago.
  • (>*~*)>... martman 2012/06/23 16:30:42
    (>*~*)>Zombiecat<(*-*<)
    ROFLMAO
  • Vinny 2012/06/21 06:06:46
    Quirky
    Vinny
    +1
    I wouldn't necessarily say that they're "offensive", per se, or at least not to me they're not - but I could certainly empathize with someone who felt that way because they had actually been incarcerated and lost years of your life in prison; feeling as if their real life tribulation was being made a mockery of and debased as some hokey, trivial fashion fad. Which is to say nothing of those whose heritage in this country comes from a lineage of ancestors who were brought here by way of Slave ships, Auschwitz, or on a lighter side, boxcar prisoner railroad workers.

    In my opinion, what's more concerning than someone simply being offended by this juvenile fashion trend is the fact that the money making conglomerate has once again displayed its irresponsible greedy disregard for the influence this product will have on an already desensitized group of young impressionable minds already at war with a civilized society.

    What upsets me is the blatant fact that this so-called "style" only underscores the all too common and widely ignored glorification of gang-bang thug and criminal lifestyles that is marketed to kids (and immature adults) who will actually think wearing these shoes will make them look cool and tough. It's make-believe "Look at me, I'm hardcore" prisoner-wear. ...













    I wouldn't necessarily say that they're "offensive", per se, or at least not to me they're not - but I could certainly empathize with someone who felt that way because they had actually been incarcerated and lost years of your life in prison; feeling as if their real life tribulation was being made a mockery of and debased as some hokey, trivial fashion fad. Which is to say nothing of those whose heritage in this country comes from a lineage of ancestors who were brought here by way of Slave ships, Auschwitz, or on a lighter side, boxcar prisoner railroad workers.

    In my opinion, what's more concerning than someone simply being offended by this juvenile fashion trend is the fact that the money making conglomerate has once again displayed its irresponsible greedy disregard for the influence this product will have on an already desensitized group of young impressionable minds already at war with a civilized society.

    What upsets me is the blatant fact that this so-called "style" only underscores the all too common and widely ignored glorification of gang-bang thug and criminal lifestyles that is marketed to kids (and immature adults) who will actually think wearing these shoes will make them look cool and tough. It's make-believe "Look at me, I'm hardcore" prisoner-wear. Like an orange DOC shirt.

    As if they aren't innundated enough with that influence already through television, movies, music, or other media.
    (Why do we allow it? The ramifications are obvious.)

    Of course, there are those who merely see these shoes as a harmless and silly novelty item, which is probably why I would have bought them myself 20-years ago, but in this post-Tupac/ Biggie Smalls, East Side vs. West Side, Chi-Town hustler South side culture of MTV fed youths, I think the demographic will be primarily young men and women (boys and girls) who idolize a lifestyle which leads to them into a cell and a life behind bars, and/or who are already actively involved in gangs.
    After all, this is what their minds are being fed. The Mr. Rogers era is dead and gone.

    Have you read about the teen mobs attacking defenseless common folk lately now that the warm summer weather is here again? http://chicago.cbslocal.com/2...

    I'll bet it's like-minded adolescents with the same kind of depraved mentality that can somehow justify such random acts of senseless, cowardly violence that we'll see as the primary target market and/or purchasers of these Shackle Shoes.

    I hope I'm wrong and they actually think they're stupid... but if you start seeing them on the feet of Hip-Hop/Gangster Rap media darlings and in videos, lock your doors up tight, and be sure to support local "conceal and carry" laws in your area if you intend to go to any summer fests or even take a leisurely walk around the neighborhood some evening.

    ~V.
    (more)
  • baby gurl 2012/06/21 06:03:14
    Quirky
    baby gurl
    +2
    who would wear these anyways there hideous , i wouldnt be caught dead n those
  • Dyonus 2012/06/21 04:53:18
    Offensive
    Dyonus
    +3
    Maybe not offensive, but certainly not quirky. Just stupid.
  • art1ej 2012/06/21 04:49:08
    Quirky
    art1ej
    +4
    seriously people think slavery?? my first thought was prison....
  • truthman 2012/06/21 04:44:50
    Quirky
    truthman
    +3
    I think they are ugly and i wouldnt wear them. I dont think they are offensive though. Wouldnt you know Jesse Jackson would equate them with slavery. Thats silly. It reminds me of the Burger King commercial with Mary J. Blige singing about fried chicken. Black people found it offensive and called for the commercial to stop. They said she should not sing about fried chicken because of the stereotype and said she was above doing something like that. She was getting paid 2 million dollars to do it too!!! Burger King apologized of course and she lost out on 2 million dollars. She should have told them to kiss her ass.
  • shayla moore 2012/06/21 04:43:14 (edited)
    Offensive
    shayla moore
    +2
    I DONT THINK IT'S OFFENSIVE. JUST REALLY REALLY REALLY THE STUPIDEST IDEA EVER! AND STUPIDITY SHOULD NOT BE CONSIDERED "QUIRKY"
  • beach bum 2012/06/21 04:21:04
    Quirky
    beach bum
    +2
    quirky
  • Jiorgia 2012/06/21 03:54:09
    Quirky
    Jiorgia
    +2
    I actually think that they are kinda cool, I like them.
  • mihai71 2012/06/21 03:46:00
    Offensive
    mihai71
    +2
    Rude and insensitive.
  • Osaka 2012/06/21 03:42:47
    Quirky
    Osaka
    +1
    I kind of like them, though the price is ridiculous.
  • Luke Warga 2012/06/21 03:38:35
    Quirky
    Luke Warga
    +4
    people like to be the victims... this will probably start adidas conspiracies about being nazis because its a german company and shackles represent those in the Holocaust or some weird twisted self-victimizing bs.
  • mikeeonly 2012/06/21 03:31:13
    Quirky
    mikeeonly
    +3
    I don't agree on the offensive part, but they are fugly!!!!!!!!
  • Joshua Shaffer 2012/06/21 03:27:07
    Quirky
    Joshua Shaffer
    +2
    wow, anyone who finds them offensive really needs to stop being such liberal pussies.
  • Fox 2012/06/21 03:15:52
    Quirky
    Fox
    +3
    Is stupid an option?
  • evan 2012/06/21 03:15:18
    Quirky
    evan
    +2
    I wouldn't be seen wearing those but they aren't offensive.
  • Sam 2012/06/21 02:59:38
    Quirky
    Sam
    +3
    Stupid wastes of money? Yes. But I hardly think its offensive, if people want them and want to spend that much money on them then I think that people should be able to get them. If someone finds it offensive just leave the subject alone and tackle some bigger problems than SHOES. The economy, potentail world-wide threats, starving families, that sort of stuff. People these days. >.>
  • Helyn 2012/06/21 02:55:14
    Quirky
    Helyn
    +3
    Actually, I think they look pretty awesome, leave it to Rev. Jesse Jackson to think things like it is meant for slavery or that it reminds people of slavery in the olden days, please, I did not think of that when I frist saw them, I though of the chain gang and someone who would be incarseratede not of slavery, as I am sure other people would be thinking the same thing, Jail not slavery, Please!!!!!
  • Boss 2012/06/21 02:41:46
    Quirky
    Boss
    +4
    hey...some people get off on bondage..live..let live...LOL...
  • (>*~*)>... Boss 2012/06/23 16:31:49
    (>*~*)>Zombiecat<(*-*<)
    bondage can be hot
  • Laura 2012/06/21 02:19:32
    Offensive
    Laura
    +1
    Totally offensive
  • imsmarter Laura 2012/06/21 04:59:13
  • mikeyllo 2012/06/21 02:05:55
    Quirky
    mikeyllo
    +5
    As an African American, when I see those shoes, I don't automatically think of slavery. Although I don't get the concept of shackles on your shoes, I also think of prisoners and the idea of being "shackled" because your married. Probably wouldn't even had made the association until someone else pointed it out.
  • truthman mikeyllo 2012/06/21 04:49:47
    truthman
    I agree. When i saw them i didnt think of slavery either. But Jesse Jackson finds slavery everywhere and keeps it stirred up.
  • imsmarter mikeyllo 2012/06/21 04:58:52
    imsmarter
    +2
    Exactly! I think it's more offensive that people automatically associate shackles with black people and slavery.
  • imsmarter 2012/06/21 02:03:45
    Quirky
    imsmarter
    +5
    Oh God, SERIOUSLY?!?!
    "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive,"
    Firstly, black people were not the only (or first) slaves. GET OVER IT.
    Second, what about shackles used in the middle ages? Or the ones still used in our prisons? Are they ALSO commercializing or making slavery popular? no. Because that's stupid.
    The most offensive thing about those sneakers is their price.
  • Odinsown 2012/06/21 02:03:36
    Quirky
    Odinsown
    +1
    I like em
  • abubincrazy 2012/06/21 02:02:18
    Offensive
    abubincrazy
    +3
    I did NOT vote offensive!
    I don't know what mechanism voted for me, but it's just frigging stupid.
    Which is what these chain-gang sneaks are: just frigging stupid.
  • briannenicole2 2012/06/21 01:55:18
    Offensive
    briannenicole2
    +2
    Why would they even come up with that in the FIRST place? and for $350!?
  • Skar 2012/06/21 01:49:04
    Quirky
    Skar
    +4
    Ugly as hell and pointless
  • aibohphobia 2012/06/21 01:45:36
    Quirky
    aibohphobia
    +4
    It's ugly as sin and incredibly stupid, but not offensive.
  • Anna 2012/06/21 01:31:00
    Quirky
    Anna
    +3
    I'm not really seeing where it is insensitive to slaves, let alone black slaves in particular. Like the person said, it's joking about being so intense in your sport that if your shoes aren't chained to you they'll go flying off. If you really want to be insensitive to slavery, put a picture of a white man whipping a black man picking cotton on the shoes. Now that would be insensitive.
  • brittany 2012/06/21 01:28:29
    Quirky
    brittany
    +2
    they just look weird.
  • Hugo 2012/06/21 01:27:49
    Quirky
    Hugo
    +2
    Were these shoes demonstrated by the invisible man? LOL
  • xxx 2012/06/21 01:26:59
    Quirky
    xxx
    +1
    I like them.
  • lynda.appell2 2012/06/21 01:24:57
    Offensive
    lynda.appell2
    +3
    I find these shoes offensive and that includes its $350.00 price Is that extra touch of plastic really worth that high a cost. I suspect its the name brand factor, I strongly suspect these were made in countries that use sweatshop labor too. My point is to put yourself in somebody's shoes before presuming something isn't offensive.
  • headmastercross 2012/06/21 01:21:40
    Quirky
    headmastercross
    +3
    Neither I think they look cool. People are overreacting to find it offensive
  • robbt1 2012/06/21 01:19:26
    Quirky
    robbt1
    +4
    Apparently these have already been pulled from the shelves. Which is a shame because I'm the type of guy who'd wear these proudly just to prove a point.

    Provided they came in other colors. The day I wear LA Lakers colors you can count the days I have left on one hand.
  • SyD 2012/06/21 01:18:30 (edited)
    Quirky
    SyD
    +2
    All I am going to say is this, African americans are not the only race to ever be enslaved and mistreated. The Jewish people have been put through slavery, mass murder and removed from their homeland. The gypsys, Irish, Dutch, and many other races have been enslaved and mistreated. All in all, slavery is wrong, not one race is superior to another, but I don't hear anything on my ancestors from Ireland talking about reparations for the misdeeds that happened to them.

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