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Adidas' Shackle Sneakers: Offensive Reference to Slavery, or Just 'Quirky'?

SodaHead Living 2012/06/19 17:00:00
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Adidas has dropped plans to release a pair of "shackle" sneakers after critics bashed the brand for being insensitive to a painful reminder of slavery, CNN reports. The outrage began on June 14, when Adidas began advertising the $350 high-top sneakers, called JS Roundhouse Mids, on its Facebook page.

adidas shackle sneakers

"Got a sneaker game so hot you lock your kicks to your ankles?" said a caption below a photo of the sneakers. Adidas defended the sneaker's designer, Jeremy Scott, as having a "quirky" and "lighthearted" style, but plans for an August release have been scuttled.

"The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery," the company said in a statement. "We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."

Rev. Jesse Jackson, for one, was offended by the rubber shackles. "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive," he said in a statement. Do you agree?
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Top Opinion

  • Wulfdane 2012/06/19 19:21:05 (edited)
    Quirky
    Wulfdane
    +25
    Quirky and stupid, but not offensive.

    This attributing everything to slavery, is even more ignorant than those shoes.

    We have become a nation of self-victimization, where everyone wants to be a victim.

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Opinions

  • Larry bandit 2012/07/01 16:25:07
    Larry
    Big Business knows very well what the trends are and who buys what, that's called marketing. Then again there's people like J. Jackson who wants to stir it up with the race card to get another 15 min of fame. If only married men (only)m wore these tennis shoes then it may imply the ole ball an chain joke, i guess people just have to play the race card, still, and forever.
  • Emily 2012/06/21 17:12:04
    Quirky
    Emily
    +2
    Shackle is a cool word.
  • Saye Saye Emily 2012/06/21 20:10:45
    Saye Saye
    that makes a positive spin on it.
  • Emily Saye Saye 2012/06/22 16:34:46
    Emily
    I know, riight? :D
  • al 2012/06/21 16:15:51 (edited)
    Quirky
    al
    +1
    We are in the future and the only thing stopping us from living in this new age is stupid people who think that race makes you anything other then human...I hate no one but the under tone of alot of non ethnic Americans and others around the world is hatred or judgment about people you don't even know...if you don't know yourself how can you know another human...that said the sneakers suck.
  • OhPuhleze 2012/06/21 15:41:39
    Quirky
    OhPuhleze
    +1
    Have a couple of high profile bothers start wearing them and all the white boys will be wearing them within a few days.
  • Atilla 2012/06/21 14:55:56
    Offensive
    Atilla
    +1
    The people who would like, and buy, something like this are nothing but thugs. I do not think these sneakers have anything to do with slavery. That is just a straw man that these people like to throw out when they have nothing else to back them up. They know exactly what the shackles mean....and is has nothing to do with slavery, and everything to do with their lifestyles and value system...or lack thereof.
  • You Kno... Atilla 2012/06/21 15:22:54
    You Know IT
    as you have your own opinion others have theirs, it seems you associate shackles with the negative, though i would associate them with the positive
  • You Know IT 2012/06/21 14:38:49
    Quirky
    You Know IT
    +6
    anyone who thinks this is offensive is racist
  • Atilla You Kno... 2012/06/21 14:57:14
    Atilla
    +2
    Well butter my butt and call me a biscuit...another mindless robot whose only retort is the old racist charge. Can't handle the truth eh bro?
  • You Kno... Atilla 2012/06/21 15:06:55 (edited)
    You Know IT
    +1
    because it's true if u think this is offensive yer racist, that or u got something against shackles i dunno, plus my opinion is my own this is what i believe if u dont agree thats yer problem
  • Bob DiN You Kno... 2012/06/22 00:30:06
    Bob DiN
    Why would shoe taste have anything to do with racism?
  • tobe Bob DiN 2012/06/22 01:28:32
    tobe
    exactly i didn't even think of racism when i saw them. i thought "hey prison shoes!" and their orange too.
  • Bob DiN tobe 2012/06/22 02:19:48
    Bob DiN
    I just felt they were ugly as hell. Many of todays styles are horrible.
  • tobe Bob DiN 2012/06/22 02:21:00
    tobe
    agreed.
  • Bob DiN tobe 2012/06/22 06:21:51
    Bob DiN
    It's hard to believe idiots buy this crap.
  • tobe Bob DiN 2012/06/22 12:43:15
    tobe
    rich ideots
  • tobe You Kno... 2012/06/22 01:31:21
    tobe
    ill tell you whats offensive. 350 dollars for a pair of tennis shoes.
  • You Kno... tobe 2012/06/22 01:37:29
    You Know IT
    LOL i'll agree to that
  • tobe You Kno... 2012/06/22 02:04:51
    tobe
    all my shoes together don't cost that much. lol
  • tobe 2012/06/21 13:39:25
    Quirky
    tobe
    +3
    but they look kind of uncomfortable
  • Ole SGT Joe 2012/06/21 13:32:52
    Quirky
    Ole SGT Joe
    +1
    The wonderful world of Marketing.
  • Saye Saye Ole SGT... 2012/06/21 20:12:33
    Saye Saye
    The negative publicity suggests no marketing or blind tests were done
  • Samantha Green 2012/06/21 13:28:26
    Quirky
    Samantha Green
    +1
    They( the people) just want something to bicth about because if there not bicthing their not happy! Sorry mean but true!
  • MorrowJenifer 2012/06/21 13:09:05
  • Seonag 2012/06/21 13:05:25
    Quirky
    Seonag
    +3
    Quirky, silly and not worth the money! But only Jesse Jackson would tie it to slavery. What about all the criminals that have had shackles put on regardless of the color of their skin?
  • Saye Saye Seonag 2012/06/21 20:13:04
    Saye Saye
    +1
    did you forget Rev Sharpton?
  • Seonag Saye Saye 2012/06/22 20:50:03
    Seonag
    LOL --- I always try to forget him!
  • Gregtoss 2012/06/21 12:43:17
    Quirky
    Gregtoss
    +1
    i want a pair RIGHT NOW!!! ^.^
  • The_Nights_Eye 2012/06/21 11:15:47 (edited)
    Quirky
    The_Nights_Eye
    +1
    Nothing offended me except the style lol. To say these are racist is to say only blacks wear addidas and while im mixed and i wear them i have met people of all color sporting addidas and find assiming these are offensive is silly and presumptuous.
  • Saye Saye The_Nig... 2012/06/21 20:13:25
    Saye Saye
    go Nike
  • JS 2012/06/21 11:02:39
    Quirky
    JS
    +1
    I think of jail, the shackles on your ankles. But i so agree with the top comment that everyone wants to be a victim.
  • EmoBunny13 2012/06/21 10:36:25
    Quirky
    EmoBunny13
    +1
    They don't look offensive they're actually kind of unique
  • jerry.alan.carroll 2012/06/21 08:36:46
    Quirky
    jerry.alan.carroll
    +2
    fugly sneaks, but people need to get over themselves.
  • luna 2012/06/21 08:11:01
    Quirky
    luna
    +1
    This is fashion haha really... Anywho first thing I thought of was BDMS and prison haha slavery no... it's a different look they r trying to be fresh and diffrent with new out their ideas... Honestly I don't care for them but eh to each their own
  • Eden 2012/06/21 07:30:34
    Quirky
    Eden
    +2
    They aren't offensive in the least. While the design is... questionable, it's a good idea. Because I've known some people to actually tie their shoe laces around their ankles, to prevent their shoes from slipping off while running, or playing a game.

    It seems as though everything these days is being attributed to slavery, which is slightly offensive in itself. What the men in women of that dark time went through, and what men and women today STILL go through is nothing to be taken lightly. The shoe isn't to mock that plight -- it's simply an unfortunate design.

    These shoes are hideous, but not offensive... unless, of course, you're the fashion police. :P
  • K Jones 2012/06/21 07:10:52 (edited)
    Quirky
    K Jones
    +2
    Fugly as hell, but if the shackle were removable, they could save a huge financial loss (as if I care). Then again, I think they should have held their ground. Too many people live for being offended 24/7. In this case, the new generation is ready to put old stereotypes behind them (including slavery of ALL races, except, of course, the stuff that still goes on..), if the older ones would shut up and let them lie where they belong, in the past. We need only remember the lesson, not every word and reference to the ugliness. Besides, I saw "prison", too, and as a recent divorcee, the "ball-and-chain" reference. May I never return to those times, either;)

    And hey-what about ski, snowboard, and surfboard ankle straps? (Do we have to recall all those bc they, too, are offensive??) This is probably the paralell the designer had in mind. If they advertised them alongside that concept ("Your boarding is bad-ass, so your kicks need to be as well when you're on pavement" kind of thing), maybe they can salvage them, and let some people be upset. They'll get over it. Their ignorance is showing. It's a sports reference.
  • Eric Be... K Jones 2012/06/21 17:46:21
    Eric Berger
    +1
    Now your point is true .... But it's just that at least Ski's, snowboard, and surfboard ankle straps don't look like Chains .... And it's that Plastic Chain that makes me think that who ever was wearing them was from Prison
  • K Jones Eric Be... 2012/06/21 23:41:29
    K Jones
    Oh, ya, I thought prison and the hell of matrimony first, too. Idk if I ever would have thought of slave chains unless someone else pointed it out. Also thght "bondage gear", haha...
  • David 2012/06/21 07:04:13
    Quirky
    David
    +3
    they look lame.

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