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Adidas' Shackle Sneakers: Offensive Reference to Slavery, or Just 'Quirky'?

SodaHead Living 2012/06/19 17:00:00
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Adidas has dropped plans to release a pair of "shackle" sneakers after critics bashed the brand for being insensitive to a painful reminder of slavery, CNN reports. The outrage began on June 14, when Adidas began advertising the $350 high-top sneakers, called JS Roundhouse Mids, on its Facebook page.

adidas shackle sneakers

"Got a sneaker game so hot you lock your kicks to your ankles?" said a caption below a photo of the sneakers. Adidas defended the sneaker's designer, Jeremy Scott, as having a "quirky" and "lighthearted" style, but plans for an August release have been scuttled.

"The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery," the company said in a statement. "We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."

Rev. Jesse Jackson, for one, was offended by the rubber shackles. "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive," he said in a statement. Do you agree?
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Top Opinion

  • Wulfdane 2012/06/19 19:21:05 (edited)
    Quirky
    Wulfdane
    +25
    Quirky and stupid, but not offensive.

    This attributing everything to slavery, is even more ignorant than those shoes.

    We have become a nation of self-victimization, where everyone wants to be a victim.

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Opinions

  • Joel Buccellato 2012/06/22 03:54:09
    Quirky
    Joel	 Buccellato
    +1
    I've no idea why anyone would pay $350 for them
  • Joey Joel B... 2012/06/22 08:54:53
    Joey
    OR even a dollar for them. What country are they made in originally, germany I think. If I am right on that think on what they have in their past.
  • Joel B... Joey 2012/06/22 13:17:57
    Joel	 Buccellato
    They probably have the richest and yet darkest history books of their past. The best composers, palaves and gardens to rival Versailles, brilliant military history, some of the most influential literature and films, and yes, Europe's darkest chapter, The Holocaust. Honestly, if you have ever been to Germany you will see that they are the best nation as far as Holocaust remembrance goes. It is a burden that generations who weren't even conceived still must bear. If that is what you were inferring, I'm sorry.
  • madsam 2012/06/22 03:19:20
    Offensive
    madsam
    I think they look like prison not slavery with the orange.
  • Jack Joseph 2012/06/22 02:11:02
    Quirky
    Jack Joseph
    +3
    If i got these shoes for my kid.. after paying $350 Before taxes...
    Then they'd BETTER come shackled to his body! I might even throw on a combo lock just to make sure they don't end up snatched off and hanging off of some cable wire.

    Shackles, lo-jack whatever you got! :)
  • dimwit 2012/06/22 01:53:56
    Quirky
    dimwit
    I'm betting they would have trouble producing enough of them. If I hear some under-privillaged individual pout once a week about their great-great-great-great grand daddy being kidnapped by some neighboring African tribe and sold into slavery, I hear it a thousand times. Some wear it like a badge of honor and use it to explain why they have never had a job in their life.
    You can bet one of those "pink" crackers will be the very last one to buy a pair should they be produced, but you just know there will be a few.
  • Joey dimwit 2012/06/22 08:55:54
    Joey
    Your wrong. They will not sell hardly any of them cause of how they are viewed
  • Bob DiN 2012/06/22 00:26:25
    Quirky
    Bob DiN
  • Debra 2012/06/21 23:28:25
    Offensive
    Debra
    +2
    Some people dye their hair blonde to mask their identity. While other prey on vunlurable culture to hide their weekness. When a so call White person(light pink) abuse their power to exploite another race, no one see anything is workg, however, if the tables are turn how would you feel. YES IT OFFENSIVE but then again this only happen and tollerated in America.
  • Jesse Debra 2012/06/22 11:44:17
    Jesse
    +1
    What the hell you talking about? The topic is sneakers. NOT white people or as you like to disparagingly call pink.
  • ~EL Debra 2012/06/23 08:46:27
    ~EL
    Serious question: How do you know stuff like this "only happen[s] and [is] tollerated in America"?
  • Logical... Debra 2012/07/12 01:48:03
    LogicalAtheist
    It ONLY happens in America? I guess the enslavement of Blacks and Jews never happened in Egypt, or the Holocaust in Germany.
  • Hannie 2012/06/21 22:32:06
    Quirky
    Hannie
    +2
    We were all slaves at one point or another, it doesn't bother me at all.
  • Joey Hannie 2012/06/22 08:57:09
    Joey
    then you are a fool. we have a group of people in office that want to fit all of use with a real set of these, that means iron not plastics.
  • Hannie Joey 2012/06/22 13:09:21
  • Logical... Joey 2012/07/12 01:49:32
    LogicalAtheist
    Prisoners have to be kept secure.
  • ~EL Hannie 2012/06/23 08:48:31
    ~EL
    +1
    Best statement yet, in my opinion. We ARE all slaves to our own selfish and sinful nature: the way we think and behave. And the sad part is, it is very difficult to change without help.
  • Hannie ~EL 2012/06/23 13:31:49
    Hannie
    That I do concur with, one way or another we're slaving over something. I think I could realistically name a few for myself.
  • Claire Bird 2012/06/21 22:11:27
    Offensive
    Claire Bird
    +3
    To me, though, they're not really either.
  • ladyjane 2012/06/21 22:02:44
    Offensive
    ladyjane
    +2
    They are just plain stupid! My kids won't get them... Plus the fact that they would never get a pair of sneakers of any brand or style that cost $350.00!
  • nightowl 2012/06/21 20:51:03
    Offensive
    nightowl
    +2
    Offensive? I don't know...to some perhaps. I just chose it randomly. Quirky...wtf does that mean anyway? Bottom line, as athletic shoes, these serve no purpose. What was Adidas thinking??? $350??? Idiots...
  • Patrick Kelly 2012/06/21 20:09:15 (edited)
    Quirky
    Patrick Kelly
    +3
    This would be and entirely different discussion if the marketing campaign even hinted at slavery, but it didn't. It's not as though slavery has a monopoly on the use of shackles. If you are offended by this, it is because you WANT to be offended.



    As a side note, these shoes would be a very funny wedding gift. All I'm saying.
  • nightowl Patrick... 2012/06/21 20:53:15
    nightowl
    LMAO, if everyone wasn't so distracted by the slavery connotation that this topic is sure to be drenched in, the ladies would be letting you have it man!
  • Joey Patrick... 2012/06/22 08:58:52
    Joey
    Visually it hints at slavery, death camps and jail all without saying it in print or word.
  • Patrick... Joey 2012/07/05 08:04:01 (edited)
    Patrick Kelly
    +1
    That is only because you (and many) associate shackles with those topics. I'm not saying that it is an invalid association, all I am saying is that you can't hold someone else responsible for you being offended because of YOUR personal associations. The image would either have to be far more direct, like placing indicators on the shackles that could only be associated with slavery or death camps, or there would have to be even the slightest hint at those topics in the marketing campaign for it to be inherently offensive.

    If I wore a plain brown button up shirt and you were offended because it reminded you of the SS, the Nazis, and the holocaust, that would be YOUR problem, and I by no means should apologize or take any action to make you more comfortable simply because of the associations YOU made when there was no distinct indication or markings that corroborated the association. These shoes represent a similar situation, where there is one aspect that, while, unusual, unique, or quirky, makes you think of things you find offensive without there being any other indicators that would suggest that the designer or wearer intended for you to make those associations or was purposely trying to offend you and induce a response of shock or outrage.
  • fantastic.drew1 2012/06/21 19:58:28
    Quirky
    fantastic.drew1
    +1
    Best they didn't, those shoes are ugly and I doubt they would have done well, but far from offensive.
  • cc 2012/06/21 19:54:04
    Quirky
    cc
    +1
    Really...they are offensive....but they only offend the eyes and the senses.

    Jesse Jackson? He needs to retire and become a deaf mute parapalegic. That would fix that problem. He chimes up every time some white guy says "black" in the wrong context. He's not a reverend, he's not religious, and he doesn't respect liberty.

    But I digress.

    The shoes are just stupid.
  • Joey cc 2012/06/22 09:01:50
    Joey
    +1
    Sharpton, Jackson, obama and all those that said if you didn't vote for obama you were racist ARE the ones that are really racists. Makes me mad every time those two faced idiots open their mouths. And the very sad think is they hide behind not only color but they call themselves pastors, not.
  • Saye Saye 2012/06/21 19:36:18
    Quirky
    Saye Saye
    +3
    You can't please everyone. Just don't buy them if they offend you. I am so over all this bias
  • PM 2012/06/21 19:00:34
    Offensive
    PM
    +1
    Not only are the sneakers offensive, but the $350 price tag is too!!!
  • Safury 2012/06/21 18:31:22
    Quirky
    Safury
    +2
    I wouldn't call them offensive, just really stupid. The shoes look great already without the shackles. Just take those off, then you've got something.
  • dzzshadz 2012/06/21 18:24:46
    Offensive
    dzzshadz
    +1
    Not a good look. To digestive of slavery.
  • Isha Dwesar 2012/06/21 18:02:22
    Quirky
    Isha Dwesar
    +3
    wear what you want, but people need to stop over thinking these things.
  • Joey Isha Dw... 2012/06/22 09:04:54
    Joey
    This is such a no brainer, they should have never been made for the the things they DO suggest. There are some things that just are and things that just should not be done EVER and its because of what they represent. We do not have to change for them THEY should have the common sense and moral judgement to have not even let a drawing of them be made.
  • Isha Dw... Joey 2012/06/24 19:38:15
    Isha Dwesar
    that is actually a really good point
  • Just Me 2012/06/21 17:58:41
    Quirky
    Just Me
    +3
    Can we please stop overthinking everything?
  • Royo 2012/06/21 17:47:56
    Quirky
    Royo
    +1
    They kinda look cool...
  • Eric Berger 2012/06/21 17:34:17
    Offensive
    Eric Berger
    +1
    If they are trying to get us used to being in on the "Chain Gang" sure .... But I think that they are just trying to get across the wrong message
  • bandit 2012/06/21 17:26:49
    Offensive
    bandit
    +1
    I can see how non african americans would see this as quirky.... this is one of the reasons why corporations need diversity in their board rooms. they have to know a significant amount of black people buy sneakers.I would be willing to bet the decision makers for this company are all middle aged white men.
  • Joel B... bandit 2012/06/22 03:52:15
    Joel	 Buccellato
    The Blacks were not the only ones to be placed in slavery. Every race has been in the shackles to another, figurative and literal

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