Should Airbrushed Ads Come With Disclaimers?

definitely

I don't think it'd be too encroaching on anybody's rights to have some kind of note on there. After all, they're showing this knock-out broad with neato skin, looking really great and, here, buy this $100 bunch of gunk and you'll look this good too. Heck, that's akin to false advertising in my book, maybe not legally but at least morally. I wouldn't demand some big hype about the airbrushing but it would be appropriate to at least let people know that this lady got a little help from modern technology and not the special creams.

I'm going against the grain but I was still on the edge on saying yes. I say no because women should know that celebrities and models don't look perfect and that they are airbrushed. I am trying to become a model and I have seen many girls who have acne and other things that our society deems unacceptable for models to have so they get airbrushed so that no one can tell that they have flaws on their face. If women really believe that celebrities look 100% perfect on magazines and on t.v. they are crazy! lol But I do kinda want to say yes because they are selling a product here to get women to buy their product. They are showing that if you buy this product that you will look like this and you spend your hard earned money and find out that you look nothing like that. They fool you by how the model looks so that you will spend a little more thinking you will look like that. It's kinda like buying a used car it looks all pretty on the outside but then you find out that it has a lot of things wrong with it in the inside.

Nope

Really? You NEED a disclaimer? Lol...

Fat Girls should have their Credit Score on their foreheads.

Just like weight loss products have fine print; I guess most ads should have disclaimers, especially if they imply that using the product is going to make you look like the picture. I abhor more "government intervention", laws, or "banning" so the industry should self-regulate before it comes to that.

On the other hand whoever thinks the result is going to be exactly as in the pictures lives in a fairy-tale world. Just like your glass doesn't sparkle when it's out of the dish-washing machine.

Honestly, are people so stupid to think that normal people look like that? No one is perfect and to think that these are real results of using a specific product is ludicrous.

I think everybody's conscious that buying a mascara won't make your lashes look two inches longer and give you the face of Aishwarya Ray...

It’s unfortunate that the industry has made billions of dollars in selling false hope in a bottle to women all over America! Everyone wants to hold on to their youthful looking skin, but com-on… we all have to age, why not age gracefully….. You have to know that these pictures are airbrushed, and if not, these women are pumped up with Botox! We all know what Julia Roberts really looks like…

Yeah

Part of society's problem is the aspiration to these unrealistic images. Plenty of other products do the same, why not something as controversial as fake images of beauty?

Besides, airbrushing a skincare product's ad is false advertising in the most blatant sense. You give the impression it can do miracles by creating the fake look.

We all know food ads are faked. They dress it up for the commercial and leave you wondering if you actually got what you ordered when you try it. All the same food is there, it just doesn't look as good.

But here you are selling a product based on an unrelated sales pitch. That makeup didn't do that to Julia Roberts, trained computer airbrush artists did. But they are telling you that you will get those kinds of results if you buy their makeup. Because they've told girls and women what beauty is, nothing else is good enough.

Thankfully, it seems like more and more women are realizing this trap. Unfortunately the younger generation is just getting worse.

Photoshop is used just as much for food or any product or person for that matter... And concerning to food, Most of it's not even real food, there are so many tricks in the book, like applying a coat of clear enamel to the bread to make it look shinier, or substituting milk for glue, 100% photoshopped chocolate swirls... It's creepier than erasing wrinkles if you think about it.

All advertising is fake, and has been fake since the beginning of time and we need to be aware of it, but at the same time if an ad looks sloppy or too real, we wouldn't be interested at all...

Not really. Given that the food is still the same, it isn't the same situation. Prettying up food is different than projecting an ideal that you expect people to aim for and thus buy your makeup product.

Making food look pretty on TV makes it enticing, but you don't add say another slice of cheese because it looks better. You just fluff the food up, but the ingredients you expect are the same.

Airbrushing makeup ads defeats the purpose of the ad AND is false advertising. Fluffing up a burger to make it look tastier isn't false advertising because the burger doesn't change.

Everything else that is a lie does...You see celebraties promoting stuff on commercials and the fine print at the bottom says PAID ENDORSEMENT, ....Magazines should say their photos are enhanced, otherwise it is false advertising in my opinion.

hell yeah they need to be airbrushing can make anything completely fake false advertisement

There was a time when false advertising was actually against the law.

Young people don't always know what's up... and that can carry into adulthood. I see no reason to have a statement like "pictures have been modified" or something of that nature.

Ever listen to a drug add. They spew off a long list of side effects that you can barely understand... but they still do it.

they photo shop everything and have been for years, i used to work in the printing press business and the women in playboy hardly resembled the ones in print.

To me it doesn't matter because everything you see on the media is fake as hell.

ive thought this for ages, and that making someone look thinner should just be plain banned.

I think people know--at least they SHOULD know--that what they are seeing is always going to be different from what they are getting.

OMG ,what a difference!!

Voting yes, but with caveats. If the airbrushing has nothing to do with the advertising itself, no. If you want to airbrush the pimples off the girl in a bikini hawking Budweiser, fine. If you want to airbrush the pimple off the girl hawking ProActiv, not fine.

I think we've all been disappointed by products enough times to know that the ads are misleading. By now we should all be smarter than that.

We as adults know, but kids don't. Many are trying to live up to standards of beauty and body image that they will never be able to achieve. The women of the 1940s who we all call gorgeous were not photoshoped, cropped and digitally reconstructed. Everyone on magazines anymore look so fake, it's rediculous.

Exactly. The phrase "There's a sucker born every minute" is why it doesn't matter if WE'VE learned the lesson.

I tried to emulate the same thing as a teen. I and 99% of the other girls soon realized it's impossible and the new kids of today will learn the same thing. It's just part of growing up. And if they don't, if one continually gets suckered into things, beauty related or not, it's their own fault.

I think there are laws to prevent lies in advertising, but you have to assume that because they want to sell you something they will be doing their best to mislead and fool the consumer. Buyer beware.

I'd like it if skincare products would show actual results. Photoshop is obvious for the most part, but it's difficult to determine which products actually work and the ads are worthless when airbrushed.

Who believes the bull anyway. Only those who live in La La land perhaps.

What's the difference if they airbrush the model or the picture ?

airbrushing a dog's butt is entirely neccesary. especially if the dog doesnt care. it'll just love the extra attention that comes with ppl laughing at its but, which will make it wag its nose. lol

It is fraud - because the product doesn't make you look like that.

they should as its an alarm for Dos and Do Nots

While it goes unsaid that most if not all ads are 'retouched', it would still be nice to know. I mean, why not? Just chuck it down at the bottom with the rest of the fine print garbage.

All the fuzz is just all about competition & markets I suspect? Recession hysteria?

No, not at all. If you are too stupid, gullible and/or insecure to actually believe the majority of what advertisements claim then you deserve to be taken advantage of.

If that's the case, all food commercials should end with "Women depicted in this commercial is not actually aroused by chocolate."
or "This Harry Potter uses special effects, magic is not actually real."

Come on. Advertisements have been meant to be misleading since the day they were conceived!