Cover Girl mascara ad featuring Taylor Swift includes fine print: "Lashes enhanced in post-production." What??

Lily Blooms Eternal 2011/09/24 03:37:55
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I noticed this a few weeks ago while paging through a copy of People magazine, and thought it was really bizarre.

Let's get this straight - the point of these print ads is to give the distinct impression that the woman who uses this mascara can have lashes like the model in the picture, right? So they basically photoshop lush lashes onto the model, in this case Taylor Swift, and then they openly admit (albeit in slightly finer print) that they photoshopped it.

My question is, what's the point of even doing it then? I mean, how wonderful can the product seem if they let you know openly that even their models can't look like that by wearing it?

And why not hire a model whose lashes CAN look that lush? I'm here to say that when I have worn Cover Girl mascara (or other brands too) my lashes have looked that long and lush without any enhancement, either pre- or post-production. No fake lashes, no photoshopping, just an average application of mascara. My sister's lashes also look that good with a basic ordinary application of mascara. So there must be models out there whose lashes could look as good as that photoshopped picture, without having to be photoshopped at all.

What gives here?

basic ordinary application mascara nbsp models lashes photoshopped picture photoshopped
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  • Torchmanner ~PWCM~JLA 2011/09/25 12:16:31
    What? That's messed up!
    Torchmanner ~PWCM~JLA
    That's just wrong.
  • Lily Bl... Torchma... 2011/09/25 18:28:07
    Lily Blooms Eternal
    That's what I thought. Even if they did photoshop....why admit it right on the page?
  • ruthannhausman 2011/09/25 08:48:07
    Other answer
    Yeah, what's the point? I agree. Either the product does X or it doesn't do X. But photoshopping a picture doesn't guarantee the purchaser that they're going to get the same result. What a ripoff.
  • Gooky 2011/09/24 03:55:39
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  • Nam Era Vet #1 DNA TLC 2011/09/24 03:46:14
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    Nam Era Vet #1 DNA TLC
    Eh my man lashes were born that way long and black. But everything is going gray. LOL
  • Lily Bl... Nam Era... 2011/09/24 04:04:21
    Lily Blooms Eternal
    LOL, yeah I didn't think I should mention it above, but both my brothers were also blessed in the lash department?
  • Nam Era... Lily Bl... 2011/09/24 04:07:10
    Nam Era Vet #1 DNA TLC
    Sounds familiar. LOLz
  • Lily Bl... Nam Era... 2011/09/25 18:29:08
    Lily Blooms Eternal
    I was as well, but did not really realize it until I started wearing mascara, as my lashes are light-colored and show up much on their own.
  • sglmom 2011/09/24 03:42:14
    What? That's messed up!
    Hmm ...
    Is it just me or is this put forth to cover their rears because (perhaps!) already some lawsuit has shown up at their door ... with the terms /photoshop/ on it?

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2016/02/07 17:22:16

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