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Artists Create Apple Product Perfume: Do You Wish You Could Buy ‘Eau de MacBook Pro’?

Fun 2012/04/22 20:52:31
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A group of artists, called the Greatest Hits, has bottled the smell of newly opened Apple products for an upcoming exhibition in Melbourne, Australia. As news of their project has spread online, many have expressed great disappointment that the scent will not be available for personal use.

Doug Aamoth at TIME wrote: “Looks like it’s back to rubbing Apple product packaging all over your neck, huh?” Yet, others are more hopeful that one day we too will be able douse ourselves in ‘Eau de MacBook Pro.’ Chris Matyszczyk at CNET wrote: “I feel sure, though, if enough fragrant fanboys were to pester the creators, it would soon be for sale at an Apple store near you. For $120 a bottle—small size.”

But you may be wondering, how did these artists capture this scent in the first place? Well, they certainly didn’t do it on their own.

Greatest Hits enlisted the help of Air Aroma, “a pioneering scent solutions company” that helps “companies implement scent marketing as part of their overall branding strategy.” The artists—Gavin Bell, Jarrah de Kuijer, and Simon McGinn—sent an unopened MacBook Pro to Air Aroma’s lab in France, where professional perfume makers analyzed and recreated the fragrance of the newly opened computer.



“The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China,” wrote the company.

And according to Air Aroma, “Apple fans will certainly recognize this smell.” (They will?)

As we mentioned before, the fragrance is not currently available for personal use. However, if you are really desperate to breathe in the scent of a just-out-of-the-box Apple computer you have a few options. You could buy yourself a new Apple product and spend some time savoring the sweet smell wafting out of the box. You could go to Australia, where the fragrance will be dispersed through the air at the “De Facto Standard” exhibition. Or, you may just have to follow Matyszcyk’s advice and pester the creators to the sell the product commercially.

What about you SodaHeads? Do you wish you could buy ‘Eau de MacBook Pro’?

Read More: http://theweek.com/article/index/226928/the-perfum...

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  • destiny 2012/06/28 20:19:15
    No
    destiny
    THAT IUS REALY STUPID AMERICA DOES NOT KNOW WHAT TO INVENT THESE DAYS NO MORE
  • estrella 2012/06/08 00:13:37
    No
    estrella
    no way in hell. who would spend money in something so stupid
  • lmnlme10921 2012/05/20 04:58:56
    No
    lmnlme10921
    Already found the what might possibly be the best scent ever

    mccormic vanilla extract

    (Don't knock it 'till you try it.)
  • Kai-Neko 2012/05/16 05:14:57
    No
    Kai-Neko
    Does the perfume smell like apples? Or "Mac" and cheese?
  • Brynn 2012/05/15 12:10:37
    Undecided
    Brynn
    Hold on, what does it smell like?
  • lmnlme1... Brynn 2012/05/20 05:01:40
    lmnlme10921
    New apple products. As in when you open the box to your new laptop, phone, iPod, etc. Honestly, don't you people read the article before voting?
  • Brynn lmnlme1... 2012/05/20 05:07:34
    Brynn
    Yeah "we people" read the article. I just don't get what new apple products smell like. Ass.
  • lmnlme1... Brynn 2012/05/20 05:09:45
    lmnlme10921
    +1
    Well, then I apologize. There are tons of people on this site who chose to vote before reading though, and sometimes you have to wonder why they bother to answer in the first place.
  • Brynn lmnlme1... 2012/05/20 05:24:10
    Brynn
    Lol yeah I get it. Sorry I called you an ass.

    Sorry
  • lmnlme1... Brynn 2012/05/21 02:19:23
    lmnlme10921
    +1
    It's fine. No hard feelings. (Besides, I was kin of being one.)
  • Swan Eshdeh 2012/04/27 19:01:08
    Yes
    Swan Eshdeh
    i think it will be great like an apple!!!
  • The Nature xox 2012/04/26 23:23:18
    No
    The Nature xox
    wat exactly do apple products smell like?!?
  • edoode 2012/04/24 16:57:07
    No
    edoode
    Possibly Dab a little Cider behind your ears - same effect!!
  • Watts 2012/04/24 16:55:27
    Undecided
    Watts
    nope, can't use anything scented, I come out in a rash
  • robbt1 2012/04/24 15:24:21
    No
    robbt1
    Just... no. No no no no NO. I hate Apple products to begin with...
  • Wayne TH G 333 2012/04/24 15:19:34
    No
    Wayne TH G 333
    No, never, has the World gone mad!
  • Harley Quinn 2012/04/24 15:16:19
    No
    Harley Quinn
    Frak no.
  • Charlotte 2012/04/24 14:21:07
    No
    Charlotte
    I would rather smell like a Sony
  • Vortex Lord 2012/04/24 13:25:49
    No
    Vortex Lord
    No thanks! I`d rather jump in manhole, eat a roadkill skunk, lick cow`s butt or do any other grotesque activity!
  • Lexxi 2012/04/24 12:08:40
    No
    Lexxi
    probably just water
  • Commenting_one 2012/04/24 09:36:42
    No
    Commenting_one
    Uh.. I don't think the smell of plastic and aluminum would be terribly enticing.. though I suppose it would make one come off as "expensive".. hah.
  • Mark Mercer 2012/04/24 03:57:59
    No
    Mark Mercer
    I don't think the smell of a Chinese Sweatshop, is what I'm going for...
  • Flamingolady 2012/04/24 03:45:40
    No
    Flamingolady
  • thecutesttentacle 2012/04/24 02:35:26
    No
    thecutesttentacle
    +1
    mhm what a lovely scent of keyboard you're wearing today o_o
  • boatnectar 2012/04/24 02:30:41
  • Kat ♪ ~BTO-t-BCRA-F~ ♪ 2012/04/24 01:12:03
    No
    Kat ♪ ~BTO-t-BCRA-F~ ♪
    +1
    Shouldn't that be Eau De Geek?
  • breawycker Kat ♪ ~... 2012/04/24 01:40:55
    breawycker
    +1
    That would make it Water of Geek.
  • sean fears 2012/04/24 01:05:09
    Undecided
    sean fears
    have u been listening to slacker an steve?
  • katieh1000 2012/04/23 22:29:43
    Yes
    katieh1000
    +2
    wont it smell like electrical wires lol people at work will say" why is something burning?" lol
  • brandi lynn 2012/04/23 22:21:02
    Undecided
    brandi lynn
    idfk :/
  • animelover123 2012/04/23 21:58:19
    No
    animelover123
    now why on earth would anybody need that?
  • baby shaker 2012/04/23 20:17:34
    No
    baby shaker
    this crap is getting old
  • frozenfire 2012/04/23 20:03:24
    No
    frozenfire
    +3
    *sniff sniff* is that? is that a macbook? Nah its just my new perfume. Oh...
  • Tony 2012/04/23 19:59:26
    No
    Tony
    non
  • Margaret Jacobson 2012/04/23 19:26:38
    No
    Margaret Jacobson
    Apple.............Perfume ??? Who knew ?? don't think so
  • caius madison 2012/04/23 19:23:58
    No
    caius madison
    +1
    Honestly, it surprises me that Apple is as big as they are. They sortta just came back outta nowhere with iPhone and Macbook. They appeared to be dying when i was a kid. Personally, I don't care for their products, but I really wouldn't buy this. What's next, iTrimmer? iCar? iHouse? Enough already...
  • S123 caius m... 2012/04/23 20:13:25
    S123
    It wasn't created by Apple and it isn't for sale.
  • caius m... S123 2012/04/23 21:39:13
    caius madison
    It was more alo.g the lines of big enough to influence the creation a niche perfume/cologne that smells like plastic and circuitry. I stand by opinion of Apple and their products. Also, it probably will only be offered at the show it's being shown off at. Then, investers/creators will pull the plug.
  • S123 caius m... 2012/04/24 03:07:11
    S123
    I don't think they are selling it at all.
  • caius m... S123 2012/04/24 17:57:25
    caius madison
    According to the article, not at present. I should hope not. I wouldn't think that they would get very far with such an abstract scent. I play guitar, and one of my favorite scents is a new guitar in the case. However, it wouldn't be something I'd ever wear should someone make it a cologne.

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Fun

2014/10/25 15:33:24

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