Quantcast

Air New Zealand Releases ‘Hobbit’-Themed Safety Video: Brilliant or Bad Idea?

Living 2012/12/03 04:32:02
You!
Add Photos & Videos
Airline safety videos are pretty standard—seat belts, oxygen masks, emergency exits, etc. But somehow these instructions seem far more interesting when coming from an elf.

Air New Zealand is making the most of next month’s release of The Hobbit: An Unexpected Journey, with a Middle-Earth-themed safety film. The four-minute video titled “An Unexpected Briefing” stars elves, dwarves, hobbits (including a cameo from Gollum), and a wizard who looks a lot like Gandalf. Peter Jackson even makes an appearance, saying “my precious” as he reaches down to pick up a dropped ring, as do J.R.R. Tolkien’s great-grandsons who play passengers aboard the flight.
The airline carrier has rebranded itself the “Airline of Middle Earth” and has turned its Boeing 737 into a “flying billboard” by plastering the body of the plane with images from the film.

On the one hand, the Hobbit-themed instructional video seems like a pretty clever way to get passengers to pay attention to the generally boring safety information. However, we also wonder if it’s ever okay to make light of airplane safety. What do you think SodaHeads?



Read More: http://newsfeed.time.com/2012/11/28/air-new-zealan...

Add a comment above

Top Opinion

Sort By
  • Most Raves
  • Least Raves
  • Oldest
  • Newest
Opinions

  • CheyenneStefan 2013/01/25 05:00:27
    Brilliant
    CheyenneStefan
    That...was one of the best things I have ever seen...
  • the fuze 2012/12/05 12:05:01
    Brilliant
    the fuze
    It's not really brilliant, but it's not really bad either... I'm more "meh" about it.
  • TuringsChild 2012/12/04 20:33:25
    Brilliant
    TuringsChild
    Normally people pretty much ignore the stewardess when she gives a much shorter speech. This catches and keeps your attention. I suspect once you've seen it often enough to be bored by it, you also KNOW the information it is attempting to impart.
  • Randy 2012/12/04 16:33:53
    Brilliant
    Randy
    Genius if you ask me. Denny's got the right idea too:

    denny s hobbit
  • calvin236 2012/12/04 04:04:17
    Brilliant
    calvin236
    +2
    It makes the airplane safety video not boring and makes you watch it.
  • Erinite 2012/12/04 01:17:35
    Brilliant
    Erinite
    That's a good way to keep a person's attention. Maybe other people could take the cue - entertaining lessons and briefings get more attention.
  • Chaguy 2012/12/04 01:13:15
    Brilliant
    Chaguy
    +2
    Someone figured out how to make people pay attention to those things
  • Carlos 2012/12/03 22:10:32 (edited)
    Brilliant
    Carlos
    +2
    Anything having to do with J.R.R Tolkien is a great idea.......
  • beernbugs 2012/12/03 22:10:25
    Brilliant
    beernbugs
    If it gets more people to be aware of safety, it's brilliant.
  • ehrhornp 2012/12/03 22:01:59
    Brilliant
    ehrhornp
    pretty good.
  • ronnie..its_his_war 2012/12/03 21:58:26
    Brilliant
    ronnie..its_his_war
    WOO! NZ ;D
  • seahawk665 2012/12/03 20:38:15
    Brilliant
    seahawk665
    Awesome idea :D
  • nate 2012/12/03 19:31:48
    Brilliant
    nate
    Makes the flight a bit more fun :-) kinda like what Southwest does
  • Eoghan 2012/12/03 19:06:15
    Brilliant
    Eoghan
    Very clever, I really want to fly with the m now that plane looked so nice!
  • S123 2012/12/03 18:43:14
    Brilliant
    S123
    I think it seems like a good way to get people to watch the safety video and pay attention. Good marketing for the airline too.
  • misterz 2012/12/03 17:53:07
    Brilliant
    misterz
    Great!
  • YourCompanionCube 2012/12/03 17:31:32
    Brilliant
    YourCompanionCube
    +1
    When I saw it two weeks ago, I ****ING loved it.
  • Rob Clary 2012/12/03 16:13:53
    Brilliant
    Rob Clary
    +1
    This was actually the first time I ever paid these instructions any attention.
  • Waiting in the Wings 2012/12/03 16:13:17
    Bad Idea
    Waiting in the Wings
    +1
    No, just no! It doesn't make me want to skip through it any less or make me want to pay attention any more. When I'm on the plane im listening because it's for my safety, not because i want to.
  • jOkEsOnYoU 2012/12/03 15:34:40
    Brilliant
    jOkEsOnYoU
    +7
    That's pretty freaking awesome.

    The Hobbit gif tumblr
  • Todd Parsons 2012/12/03 15:17:00
    Brilliant
    Todd Parsons
    +1
    That's Awesome!
  • Ferηαηdo 夢 2012/12/03 15:06:06
    Brilliant
    Ferηαηdo 夢
    +1
    Pretty sweet lol. At least it would get people to actually pay attention to the video.
  • QC 2012/12/03 14:44:54
    Brilliant
    QC
    +1
    Why not? It might actually get me to watch the boring crap I've heard thousands of times on those videos...
  • ooo 2012/12/03 14:42:33
    Brilliant
    ooo
    Hilarious XD They should do a Star Wars one!!!
  • Professor Wizard 2012/12/03 13:58:41
    Brilliant
    Professor Wizard
    +2
    I've been flying for 30 years... and that's the first time I paid attention to every single word.
  • Sarah 2012/12/03 13:09:26
    Brilliant
    Sarah
    +1
    that would grasp everyone's attention!!
  • Luxxie 2012/12/03 13:05:21
    Brilliant
    Luxxie
    AWESOME !! I am so excited for this movie !!
  • avi rosen 2012/12/03 12:50:08
  • Osk 2012/12/03 12:40:06
    Brilliant
    Osk
    +1
    That was awesome! Good way to promote the airline!!
  • Mike 2012/12/03 10:54:53
    Bad Idea
    Mike
    pretty dumb , I'd say!
  • Jay Theyme 2012/12/03 10:03:23
    Bad Idea
    Jay Theyme
    There is a problem because I would associate NZ Airlines with the Hobbit series. It was bad enough I was forced to sit through all three of those Lord of Borings films (bored of the rings) but considering the thing I hated most were hobbits or their land or faces - no. No sir.
    Now I hate that airline.
  • Luxxie Jay Theyme 2012/12/03 13:06:58
    Luxxie
    +5
    You were forced to watch sequel after sequel ? You kidding me -.-
  • Jay Theyme Luxxie 2012/12/03 19:36:40
    Jay Theyme
    Not kidding and it was very effective - halfway through the 3rd I was confessing to everything. Even crimes I didn't even commit. Anything to make it stop!
  • Luxxie Jay Theyme 2012/12/03 19:40:46
    Luxxie
    Fascinating. Do you like movies ?
  • Jay Theyme Luxxie 2012/12/03 21:21:19
    Jay Theyme
    I like stuff if that's what you mean?
  • S123 Jay Theyme 2012/12/03 18:45:24
    S123
    Who made you watch them?
  • Jay Theyme S123 2012/12/03 19:37:00
    Jay Theyme
    Hint: They had boobs.
  • S123 Jay Theyme 2012/12/03 20:35:46
    S123
    +1
    Your girlfriend?
  • Wyveryx 2012/12/03 09:04:49
    Brilliant
    Wyveryx
    +1
    I'm so jealous, all the flights I've ever been on these instructions have been lame, save for the one where the crew adlibed some Star Wars... Now that was fun!
  • reaper 2012/12/03 08:30:18
    Brilliant
    reaper
    because it makes things more interesting.

See Votes by State

The map above displays the winning answer by region.

Fun

2014/12/18 14:26:24

Hot Questions on SodaHead
More Hot Questions

More Community More Originals