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Would You Be More Willing to Buy Something Endorsed by Your Favorite Artist?

GMR 2011/10/25 21:27:32
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Music is a powerful force -- you don't need us to tell you that. But a recent MTV survey found that more people would rather go a week without sex than a week without music. How's that for power? No wonder so many brands are turning to musicians to help sell their product.

Music has been used to push everything from Coke and Sprite to automobiles and credit reports, and evidently it works. Unlike sex, music safely appeals to younger audiences, and a catchy melody sticks with customers better than a chuckle-worthy Budweiser ad.

But using music to advertise a product is still risky business. It's the classic scenario of mixing business with pleasure. Just because you like Drake and Sprite doesn't mean you approve of the two working together. Then again, maybe you do. That Volkswagen ad with John Mayer was pretty cool, but it didn't necessarily make us more interested in Volkswagen.

While you ponder the relation between music and marketing, feel free to take this 5-question Quick Poll to let us know what you think.
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Top Opinion

  • Merry 2011/10/26 19:14:00
    Yes
    Merry
    +8
    I insisted to my dad for a long time that we had to get a Toyota Corolla.

    toyota corolla miku


    He didn't understand though. DAD, SHE'S THE NUMBER ONE PRINCESS IN THE WORLD. >:L

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Opinions

  • garyt212 Dave 2011/10/29 05:39:30
    garyt212
    Sad but so true!

    animated applause
  • Lilymoon 2011/10/26 21:36:57
    No
    Lilymoon
    +3
    Why would I want something cause a celebrity endorses it? Chances are they don't even use the product they are endorsing.
  • CharlesG BN-0 2011/10/26 21:29:51
    No
    CharlesG BN-0
    +3
    Frack no.
  • glasspixel 2011/10/26 21:26:58
    No
    glasspixel
    +3
    I like what I like, not because someone I like is being paid to sell it.
  • Edwin North 2011/10/26 21:24:36
    No
    Edwin North
    +4
    You do a commerical, you're off the artistic roll call forever. You're just another corporate shill, a whore at the capitalist gangbang. -- Bill Hicks
  • Vulcade Edwin N... 2011/10/26 23:51:30
  • Doug King 2011/10/26 21:21:51
    No
    Doug King
    +3
    What do I care about there hawking a product?
  • MOMMA THOMAS 2011/10/26 21:19:29
    No
    MOMMA THOMAS
  • VenomHalos 2011/10/26 21:19:26
    Yes
    VenomHalos
    +2
    But ONLY if it were something that I would actually want in the first place. And only if I knew they were doing it because they actually cared about it. Because if they were just doing it for money, well, there really wouldn't be any point in looking up to them anymore, would there?
  • The Elitist Libtard SodaJerk 2011/10/26 21:03:07
    No
    The Elitist Libtard SodaJerk
    +2
    I never knew that was a real song until way after the commercials aired. In fact, In my experience the trend works in reverse. I might buy an album or song because of a commercial.
  • Shelby 2011/10/26 20:34:34
    No
    Shelby
    +3
    If a celebrity is endorsing a product, it is either not good enough to stand alone or waaaaayyyyy overpriced.
  • SmithBandit 2011/10/26 20:26:30
    No
    SmithBandit
    +2
    i wouldnt care one way or the other
  • ☠megan_massacre☠ 2011/10/26 20:20:54
    Yes
    ☠megan_massacre☠
    +2
    I'd buy anything Gerard Way endorsed. I definitely don't want Gerard to go out and endorse things and I know he would never lower himself to that. But yet if he ever did I would definitely buy it. That's just how much I love Gerard Way <3
    buy gerard endorsed gerard endorse buy love gerard 3
  • Holly P... ☠megan_... 2011/10/26 21:06:17
    Holly Pennington
    +7
    What if he endorsed Pro-Life, and you were Pro-Choice?
  • VenomHalos Holly P... 2011/10/26 21:17:43
    VenomHalos
    +2
    ..........You can't buy Pro-Life. It's not quite the same thing as what we're talking about here.
  • Holly P... VenomHalos 2011/10/27 02:03:20
    Holly Pennington
    +6
    Of course it's the same thing. Essentially, what we're discussing is the influence exuded by so-called celebrities upon slavish followers. It's all about the influencing of DECISIONS, whether that be which car to buy, or which life-choice to make.
  • VenomHalos Holly P... 2011/11/12 02:28:22
    VenomHalos
    No, it's not the same. And really? I'm pretty sure you aren't only going to do something just because someone you like is endorsing it. You have to at least have an interest in it. Also, if they weren't able to make their own decisions, then they wouldn't like the person endorsing the product anyways, making the point moot.
  • ☠megan_... Holly P... 2011/10/26 22:07:27
    ☠megan_massacre☠
    +2
    Agreed with RamsayDearest, you can't buy the choice between Pro-life and Pro-choice. But I am Pro-life btw.
  • Holly P... ☠megan_... 2011/10/27 02:11:22
    Holly Pennington
    +6
    Forget the word "buy." What we're talking about is decisions, the making of decisions. You make dozens of decisions every day. It might be which soda to buy, or it might be whether to abort your baby........they're all decisions. I'm Pro-life too, except in cases of forced rape.
  • Candice... ☠megan_... 2011/10/27 02:27:46
    Candice Prescott
    +3
    Whoops!! I raved you by mistake. I meant to rave Holly Pennington.
  • martin28 ☠megan_... 2011/10/26 22:03:57
    martin28
    What if he endorsed cell phone that have been shown to give off a higher amount of cancerous radiation than what is considered average.
  • Dickens 2011/10/26 20:20:32
    No
    Dickens
    +5
    ...I'd be far LESS likely to, and would look for substitutes for the product; why should I be expected to (or forced to) support their lavish lifestyle???
  • martin28 Dickens 2011/10/26 22:05:31
    martin28
    +1
    Agreed, I feel the same way. Marketers group us consumers as idiots who'll follow the monkey if a cool monkey is willing to lead the way.
  • Jdogg 2011/10/26 20:17:01
    No
    Jdogg
    +3
    Not really
  • The Impossible Girl ✿ 2011/10/26 20:15:24
    Yes
    The Impossible Girl ✿
    +1
    In this case, I know that my fav band are honest people and they wouldn't endorse something if it wasn't worth it.
  • Maximus 2011/10/26 20:15:00
    No
    Maximus
    +3
    No, if I want it, I'll get it not because someone famous is using it.
  • Jessica 2011/10/26 20:08:45
    No
    Jessica
  • *The Gentle Giant* 2011/10/26 19:51:08
    No
    *The Gentle Giant*
    +2
    Just cause it cost money
  • AskingMichelle 2011/10/26 19:50:52
    No
    AskingMichelle
    +2
    Depends on if I like what their endorsing
  • GloriaBJA 2011/10/26 19:39:26
    Yes
    GloriaBJA
    +1
    yeah because Billie Joe Armstrong and Green Day only endorse stuff they actually LIKE...and i like MOST of the OTHER stuff they like so...
  • Lorelei Lee 2011/10/26 19:21:48
    No
    Lorelei Lee
    +2
    Most likely I'm already using the product. Whether they are endorsing it or not.
  • Mrs Reckless 2011/10/26 19:18:25
    Yes
    Mrs Reckless
    +1
    sure:)
  • Merry 2011/10/26 19:14:00
    Yes
    Merry
    +8
    I insisted to my dad for a long time that we had to get a Toyota Corolla.

    toyota corolla miku


    He didn't understand though. DAD, SHE'S THE NUMBER ONE PRINCESS IN THE WORLD. >:L
  • katie Merry 2011/10/26 19:30:37
    katie
    +1
    ... I need tht car now
  • Merry katie 2011/10/26 19:48:09
    Merry
    +1
    I know right? :D
  • music7car Merry 2011/10/27 16:17:34
    music7car
    NICE !!! I had no idea that this add existed ...
  • Des♥Chan Merry 2011/10/29 00:34:12
    Des♥Chan
    I need this car. NAO. >:l
  • Chris Merry 2011/10/29 02:26:19 (edited)
  • RobertRowe 2011/10/26 19:10:52
    No
    RobertRowe
    +5
    i actually LOOK DOWN on the celeb or athlete afterward
  • Omni 2011/10/26 18:54:49
    Yes
    Omni
    +1
    If 65daysofstatic actually endorsed something, I'd be very, very, very inclined to try it. A band like 65DOS endorsing something, and an artist like 50 Cent endorsing something, however, are extremely different. So my answer carries different circumstances.

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