Would You Be More Willing to Buy Something Endorsed by Your Favorite Artist?

Music is a powerful force -- you don't need us to tell you that. But a recent MTV survey found that more people would rather go a week without sex than a week without music. How's that for power? No wonder so many brands are turning to musicians to help sell their product.

Music has been used to push everything from Coke and Sprite to automobiles and credit reports, and evidently it works. Unlike sex, music safely appeals to younger audiences, and a catchy melody sticks with customers better than a chuckle-worthy Budweiser ad.

But using music to advertise a product is still risky business. It's the classic scenario of mixing business with pleasure. Just because you like Drake and Sprite doesn't mean you approve of the two working together. Then again, maybe you do. That Volkswagen ad with John Mayer was pretty cool, but it didn't necessarily make us more interested in Volkswagen.

While you ponder the relation between music and marketing, feel free to take this 5-question Quick Poll to let us know what you think.