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Would You Be More Willing to Buy Something Endorsed by Your Favorite Artist?

GMR 2011/10/25 21:27:32
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Music is a powerful force -- you don't need us to tell you that. But a recent MTV survey found that more people would rather go a week without sex than a week without music. How's that for power? No wonder so many brands are turning to musicians to help sell their product.

Music has been used to push everything from Coke and Sprite to automobiles and credit reports, and evidently it works. Unlike sex, music safely appeals to younger audiences, and a catchy melody sticks with customers better than a chuckle-worthy Budweiser ad.

But using music to advertise a product is still risky business. It's the classic scenario of mixing business with pleasure. Just because you like Drake and Sprite doesn't mean you approve of the two working together. Then again, maybe you do. That Volkswagen ad with John Mayer was pretty cool, but it didn't necessarily make us more interested in Volkswagen.

While you ponder the relation between music and marketing, feel free to take this 5-question Quick Poll to let us know what you think.
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Top Opinion

  • Merry 2011/10/26 19:14:00
    Yes
    Merry
    +8
    I insisted to my dad for a long time that we had to get a Toyota Corolla.

    toyota corolla miku


    He didn't understand though. DAD, SHE'S THE NUMBER ONE PRINCESS IN THE WORLD. >:L

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Opinions

  • GaolBlaze 2011/11/21 17:58:40
    Yes
    GaolBlaze
    It'd have to be my favourite, and something that I like myself anyway... Like, if a favourite artist (*cough* Starkid *cough* ) said to watch something, and I had intended to watch it for a while anyway, I'd watch it, but if they said to drink a certain drink that I didn't like or something, I wouldn't, because I still have my own opinion :P
  • Xion Guest 2011/11/01 21:08:17
    No
    Xion Guest
    if i like an item and a famous i like is in it, i will like and enjoy the show

    but the most times the famous person that makes the item show.. dont get the item itself, never did and will never do. its only they get pay for fake.. if you cant see that obvious thing.. you have no brain hahaha
  • juan.co... Xion Guest 2011/11/04 13:37:44
    juan.condemarquezdetodolosantoz
    Si estás triste sonríe, porque más vale una sonrisa triste, que la tristeza de no verte sonreír.
    Download: eType1.com/f.php?FQA3gr
  • Balky 2011/10/31 14:28:30
    No
    Balky
    advertisements dont have any infuences on my choices
  • juan.co... Balky 2011/11/04 13:38:02
    juan.condemarquezdetodolosantoz
    Si estás triste sonríe, porque más vale una sonrisa triste, que la tristeza de no verte sonreír.
  • Fearless 2011/10/31 13:54:10
    No
    Fearless
    there are a lot more ways to market things rather than hiring a celebrity endorsing your product
  • juan.co... Fearless 2011/11/04 13:38:20
    juan.condemarquezdetodolosantoz
    Si estás triste sonríe, porque más vale una sonrisa triste, que la tristeza de no verte sonreír.
  • TommyB 2011/10/31 05:09:22
    No
    TommyB
    Not for a nanosecond.
  • fullmoon101 2011/10/31 02:50:57
    No
    fullmoon101
    Doesn't matter what other people say, just depends on what you think and want
  • sundance 2011/10/31 00:45:30
  • ariesheshelala 2011/10/30 21:49:08
    No
    ariesheshelala
    no. usual if enough people have tried the product i might consider it.Based on the pros and cons.
  • Like To... arieshe... 2011/10/31 00:50:13
  • juan.co... Like To... 2011/11/04 13:39:07
    juan.condemarquezdetodolosantoz
    Si estás triste sonríe, porque más vale una sonrisa triste, que la tristeza de no verte sonreír.
  • Raja Se... arieshe... 2011/11/01 14:40:15
    Raja Sekhar
    hai
  • juan.co... arieshe... 2011/11/04 13:38:39
    juan.condemarquezdetodolosantoz
    Si estás triste sonríe, porque más vale una sonrisa triste, que la tristeza de no verte sonreír.
  • Jacob Mahurien 2011/10/30 19:58:26
    No
    Jacob Mahurien
    I disagree with my favorite artist on a lot of things.
  • sundance Jacob M... 2011/10/31 00:46:50
    sundance
    Well put...
  • juan.co... sundance 2011/11/04 13:39:41
    juan.condemarquezdetodolosantoz
    Si estás triste sonríe, porque más vale una sonrisa triste, que la tristeza de no verte sonreír.
  • sundance juan.co... 2011/11/04 21:07:56
    sundance
    Well alrighty then...
  • juan.co... Jacob M... 2011/11/04 13:39:28
    juan.condemarquezdetodolosantoz
    Si estás triste sonríe, porque más vale una sonrisa triste, que la tristeza de no verte sonreír.
  • Jenna Smith 2011/10/30 18:27:21
    No
    Jenna Smith
    hell no
  • Raja Se... Jenna S... 2011/11/01 14:40:27
    Raja Sekhar
    what
  • juan.co... Raja Se... 2011/11/04 13:39:57
    juan.condemarquezdetodolosantoz
    Si estás triste sonríe, porque más vale una sonrisa triste, que la tristeza de no verte sonreír.
  • Jenna S... Raja Se... 2011/11/24 23:33:09
    Jenna Smith
    then that celeb is selling out
  • Pocahontas 2011/10/30 18:12:05
    Yes
    Pocahontas
    but I am okay with trying many many things.
  • Raja Se... Pocahontas 2011/11/01 14:40:58
    Raja Sekhar
    my also join u r thinks
  • Pocahontas Raja Se... 2011/11/01 18:00:30
    Pocahontas
    what?
  • juan.co... Pocahontas 2011/11/04 13:40:13
    juan.condemarquezdetodolosantoz
    Si estás triste sonríe, porque más vale una sonrisa triste, que la tristeza de no verte sonreír.
  • Chainamarie 2011/10/30 15:28:15
    No
    Chainamarie
    Liking someones music doesn't have anything to do with what I'd buy, just because the artist is paid to endores it couldn't mean less to me.
  • janet 2011/10/30 13:41:58
    No
    janet
    If I do not like something I could care less who was trying to sell it, I would not buy it.
  • dear•LT13☻ 2011/10/30 07:29:12
    No
    dear•LT13☻
    I'm not into marketing of this kind...
  • Jack the Dude 2011/10/30 06:16:36 (edited)
    Yes
    Jack the Dude
    +1
    ONLY if they actually used it A LOT, and LOVED IT A LOT.
  • No
    Algor. Mortis. - ҎԊǢɬ Physician
    If your favorite artist endorses a product, they might be a sell out.
  • Anariashki 2011/10/30 04:33:29
    Yes
    Anariashki
    It's one of a few guiding lights when I'm looking to buy another musical instrument. But consumer merchandise? No.
  • zack jones 2011/10/30 03:31:08
    Yes
    zack jones
    I would love to buy anything from my chemical romance!
  • Morgan 2011/10/30 03:22:04
    Yes
    Morgan
    I might. If it was something absolutely ridiculous, then no. But if it was something interesting, then I might give it a try.
  • zebsmom 2011/10/30 03:08:01
    No
    zebsmom
    LOL. I don't have TV service....
    don't pay attention to ads anyway.
  • rmc2125 2011/10/30 02:35:24
    Yes
    rmc2125
  • ***Blue Water Angel*** 2011/10/30 01:25:49
    No
    ***Blue Water Angel***
    because sometimes not never always works and two that was all green screen...i think? -__-
  • classicdisney1 2011/10/30 00:58:44
    No
    classicdisney1
    No, because what if the product sucks? Product commercials should be based on opinion. I like Sprite, but not because Chris Brown is drinking it!

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2014/10/02 04:45:31

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