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Universal Bringing Lego Toy Franchise Hero Factory To The Big Screen

Kyle 2012/05/24 13:52:03

Universal Bringing Lego Toy Franchise Hero Factory To The Big Screen image




Hypothetically, if you were a major movie studio who just took a bath
on a blockbuster based on an outdated toy, would you be so quick to
scurry back into bed with a different toy maker on a possible new film
franchise? Probably not. So why is Universal, which swung and missed on
Peter Berg’s Battleship, looking to develop a film based on the Lego toy line of Hero Factory robots?



The studio would like to hire Predators scribes Michael Finch and Alex Litvak to develop a story based around the Hero Factory characters, according to The Hollywood Reporter. The trade says that Lego unveiled the Hero Factory story line in 2010 as a replacement for its popular Bionicle
series. The Factory kits reportedly come with a rich mythology that
could be researched and spelled out on screen, but I have two boys who
should be in the wheelhouse of a Hero Factory story, and I haven’t heard
“Boo” about it.



What’s it about? THR says the characters “hail from a planet where a
factory churns out robotic machines whose goal is to fight intergalactic
evil.” So this is more of a Transformers substitute than a new Battleship.
Apparently this will be a live-action adaptation of the Lego toy line,
and will differ from the CGI-heavy Lego animated feature that Phil Lord
and Christopher Miller currently are working on.



Hollywood’s in a toy-to-film cycle right now. Board-game adaptations of Monopoly and Candyland are in different stages of develoipment. THR says Finch and Litvak have penned a script for a He-Man and the Masters of the Universe project. But for every successful Transformers film, there’s a Battleship
failing to make much money. Do you think that Hero Factory has
potential? Or would you rather see the film industry support more
original franchises?
You!
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