Super Bowl Ad Preview: Are Commercials the Best Part of the Super Bowl?

by SodaHead TV Posted 2012/01/31 14:00:00

Related Topics: Super Bowl, Super Bowl Sunday, Super Bowl Commercials, Time, Schedule, Ads, Ferris Bueller, Commercials, Matthew Broderick, Godaddy, Football, Honda, Movie, Watch, Dolls, Game, CBS, Commercial

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324 votes
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	Yes	233 votes	72%
	No	91 votes	28%

Super Bowl Sunday is a day to invite people over, break in the grill, prepare your best dip recipe, and hey, maybe even watch The Big Game. (Giant and Patriots. February 5. 6:30 ET on NBC. You're welcome.) But the Super Bowl isn't just known for its football; it's also known for its commercials. Because the air time is so expensive, only the finest ads get to play.

Brian Steinberg from Ad Age told CBS, "I think the ads this year will be based more on good stories and visually arresting scenes. With people talking about the ads for weeks before and days after the event, it's no longer enough just to have a star smile in your commercial. There has to be a bigger concept that people can discuss for a longer period of time." But the usual suspects will be there, too. SOPA-crippled GoDaddy signed on the new Pussycat dolls, to which Steinberg said, "That's been their shtick and they're sticking to it."

We'll spare you the GoDaddy preview. Instead, here's a two-and-half minute Ferris Bueller-inspired Honda ad starring Matthew Broderick. Rumor has it he refused at first. One of the ad's creators explained, "At first, he passed. But then a week later he called and asked if it was still on the table. I think he just wanted to be convinced that we would do the movie justice."

+17

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george 2012/01/31 18:24:58

No

+5
I detest commercials, even during the Super Bowl. That's what remotes are for. I also won't be watching Madonna at halftime.
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More polls by SodaHead TV

bacon.nivison 2013/02/05 02:21:53

No

They used to be, but this year... Nope.

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Shirleywillow 2012/02/07 22:03:57

No

Some of the ads are great. How about that little dog "Quigly" who moon walked to the finish line....

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AShatteredOne 2012/02/03 23:36:55

No

They're the most annoying part!

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breawycker 2012/02/02 22:01:15

Yes

I don't like footbal

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Anna E 2012/02/02 19:29:01

Yes

Definitely! The ads are awesome!
lol Kinda says something about the game, though.

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Andrew 2012/02/02 06:22:49

Yes

I love the ads.

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hasher 2012/02/02 00:08:35

Yes

+1
love the commercials

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Tennessee3501 2012/02/01 23:05:46

No

The game should be the best part of the show, but many of the commercials are great!
This year Madonna could be the best part of the shows if there are several "wardrobe malfunctions."

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hari 2012/02/01 21:15:34

Yes

i like this commercial

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Chris Osborne 2012/02/01 21:09:44

Yes

If I watch the Super Bowl this year,the commercials will be the only reason I'd watch.Not at all a Giants or 49ers fan.And that's being very,very nice!LOL

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jiggy 2012/02/01 18:22:27

Yes

especially this year... well, really especially every year for the last decade-ish.

sorry, bitter niners fan.

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Merhabi Daham 2012/02/01 18:06:25

Yes

+2
You mean there are parts of the Superbowl besides the commercials? I always thought it was the ad companies annual competition... What other things are you hiding from me?!

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Stella Bella 2012/02/01 16:53:22

Yes

LoL...love the Matthew Broderick commercial!!!!

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Jesterz 2012/02/01 16:25:03

No

I'm a football fan so the game will always be more important than the commercials... But they are an intrinsinc part of the "show" now, and I love'em too!!

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Lady Winters 2012/02/01 16:13:27 (edited)

Yes

+1
I don't watch the superbowl and watch the commericals online later. This Ferris Bueller commerical is soo good.

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Massaro1150 2012/02/01 16:00:07

Yes

+1
If it's not u'r team in the superbowl than most definitely they are fun, just like halftime. Now if it's one of u'r teams playing in it it's really alot of fun.

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teachaman 2012/02/01 15:26:29

Yes

+1
this year, DEFINITELY ... nobody worth watching is playing in the game! ... that's okay - more grill time / beer time for me ... in 2010 I practically starved and dehydrated as the Saints' BEAUTIFUL win held me captive at the TV

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FreedomMattersAlot 2012/02/01 15:23:54

No

No, because, I don't care which. And that is because, I won't (ever) be caught watching an entire superbowl at all. Not ever. Because overly funny, overly priced commercials are amusing, sure, they are, but the NFL playoffs on the other hand, are too imbalanced with one game eliminations, and they therefore mean little to NOTHING. It should be at least best of 3 games at every - single level of the playoffs. Yes, the season would need to start earlier, say, August 1st. That would work out fine though. Oh I watch the earlier playoff games. But the superbowl has always disgusted and will always disgust the h4## out of me because of how the playoff eliminations work.

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alicenwonderland88 2012/02/01 15:11:00

Yes

+1
To be perfectly honest, if I watch the game at all, it's only for the commercials

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redneck 2012/02/01 14:33:35

No

The action on the feild should be front and center,when the G-men crush the Pats !!!

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jerry.alan.carroll 2012/02/01 12:49:23

Yes

unless it my Pats playing!!

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NarcolepticGoat 2012/02/01 12:21:55

Yes

There have been a few dry years, though, where the ads have not been up to snuff.

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jmc07806-PWCM-JLA 2012/02/01 11:48:42

No

+1
I am niot even going to watch the half time show this year. In past years they have been border line but this year it will be time for me to take a walk with my dogs.

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Tigger Too 2012/02/01 11:39:06

No

As a sports fiend, I'm much more interested in the Super Bowl football game than I am in the commercials. Besides, the ads have gotten more and more expensive for companies to advertise during the game, but the quality of the commercials seems to have declined in the past few years. Even some of the ones from Budweiser, which are usually the best of them all, have gotten lame. What I don't get are the ads that are incomprehensible. I mean, a commercial will show like 30 seconds of stupid crap like chipmunks playing, and in the end, it'll be an ad for something like toilet paper. One has nothing to do with the other. Like I said, I don't care all that much about the commercials shown during the game. In recent years, it's become a big build-up, and then they end up having been totally over-hyped. Besides, I can always check out the best commercials the next day online. No, I'm much more interested in the game. I cry every year after the Super Bowl, because I know that's the last I'll see of football until August. Bummer. [GO GIANTS!] Oh well, there's always college hoops! [GO KENTUCKY!]

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Aeronut 2012/02/01 09:48:08

Yes

Football is boring, so the commercials are the only think to watch.

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Skar 2012/02/01 07:54:54

Yes

+1
It certainly isn't the retarded half time show that somehow continues to out do itself every year and get exponentially worse.

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TD 2012/02/01 07:39:44

No

The game is the best part. The ads are all about beer and credit cards.......and they repeat like crazy!!

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Axe Grinder 2012/02/01 06:04:41
Claybern 2012/02/01 05:44:24

No

But they are always great.

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Kyle 2012/02/01 05:01:06

Yes

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Max7 2012/02/01 04:17:56

No

+1
For me the best part of the superbowl is if your favorite team is playing, and they come away with the win.

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firelooker 2012/02/01 03:43:36

No

+1
The half time show and the cheer leaders are the best part. I mute the commercials anyway.

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garyt212 2012/02/01 03:38:43

Yes

Especially this year...Giants and Patriots.....YUCK!

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Max7 to garyt212 2012/02/01 04:19:08

+1
Who were you rooting for?

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garyt212 to Max7 2012/02/01 04:30:52

Ravens and Niners last week

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Max7 to garyt212 2012/02/01 05:04:59

+1
I was rooting against both of them, especially the Ravens.

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garyt212 to Max7 2012/02/01 05:17:17

+1
As much as I don't like the Patriots I will be kind of rooting for them to beat the Giants who I absolutely despise!

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Max7 to garyt212 2012/02/01 05:26:43

+1
Not me, I would just like to see Eli come out of the shadow of his brother.

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garyt212 to Max7 2012/02/01 05:30:24

Eli will never be Peyton but good luck!

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Max7 to garyt212 2012/02/01 05:52:07

+1
You never know, it seems like Peyton is really struggling to get his health together. There's rumors out that he's not going to be able to come back to play. I do hope this is not true, he has a real football work ethic, I wish him the best. Hey if Eli wins, I'm happy, if he doesn't I'm still happy for him, for have been the second team standing.

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