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Should Business Classes Study LeBron James?

Sports 2011/11/23 07:50:34
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According to The Boston Globe and ProBasketballTalk.com, NBA star LeBron James may actually be on his way to becoming what he's desired -- a global icon. The prestigious Ivy League university Harvard is known for its high academic standards. This week, it is in the new for its business classes. One of the prime examples of business and marketing in the class? None other than LeBron himself.

Other examples used include the band Radiohead, pop icon Lady Gaga, Tennis star Maria Sharapova among others. The Boston Globe mentions the following, regarding this unique academic approach: [LeBron] James and his business partners happily cooperated with the research process, giving access and candid assessments of marketing choices, making the case study something of a page-turner….

The James case study focuses on three video game endorsement offers he received in late 2008. But the decision between Electronic Arts (EA), 2K Games, and Microsoft Xbox Live is really an avenue for exploring compensation models and the career life cycle of professional athletes.

Well, love him or hate him, LeBron James is a multi-multi-millionaire, whose name is always in the sports conversation. From endorsement deals to carefully (or not-so carefully) thought-out publicity stunts such as the now-infamous "Decision," Harvard business students could learn a thing or two from one of basketball's best. Just don't ask him advice on what to do in the fourth quarter.

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  • Bob DiN djw 2011/11/24 19:41:44
    Bob DiN
    +4
    I agree, but Harvard doesn't do teaching. They do liberal brainwashing only, that's why most of their grads are crazed morons.
  • Tom Trojan 2011/11/24 16:11:01
    No
    Tom Trojan
    +4
    Just another reason why Harvard is over-rated.....

    This is nothing more than Marketing 101, yet they want to treat it as something special???

    Heck, they had a bunch of their economics professors advising Obama on the economy, and that turned out to be a total mess too....

    Obama studied Constitutional Law at Harvard, yet knows nothing about the Constitution...... Otherwise he never would be trying to cram the public mandate down our throats...

    Safer to stay in the classroom than actually try your flawed theories in the real world.....
  • Bob DiN Tom Trojan 2011/11/24 19:42:22
    Bob DiN
    +1
    Over-rated and over-priced.
  • fitz 2011/11/24 16:04:43
    No
    fitz
    +3
    No wonder the rest of the world is passing us by in the educational arena. What would be the first chapter of the book; how to play basketball like James?? Duh!
  • nicotene 2011/11/24 15:55:12 (edited)
    Yes
    nicotene
    What you kiddies aren't getting, is the fact he marketed himself. It is about branding your product. Make kids want to buy your product. In his case make kids want to be you.. in sports how do you do that by just being a good player? Do something to make yourself stand out. Throw powder in the air before going on court, sticking your tongue out when you play, being a weirdo and have crazy dyed hair and tattoos,

    Car manufactures brand themself: Honda, brands itself as reliable. is it really or do they have issue like any another car out there. Volvo market it safe as the safest car but really, all your cars have multiple air bags and the exact safety system. Jaguar, doesn't have a brand any longer that is why they struggle to sell cars..

    My point is he branded his product, which is him and obviously someone thinks it is good business
  • Bob DiN nicotene 2011/11/24 19:45:10
    Bob DiN
    Maybe they should change the class to Herman Cain.
  • Eccles 2011/11/24 15:34:06
    No
    Eccles
    +4
    Thats it the academic twits have now declared full out war on society rise up, arm, and defend your selves!
  • no no 2011/11/24 15:02:49
    No
    no no
    +2
    They need to initiate a study of his genetic make-up to see if they can discover why someone that young has aged so fast. He looks as though he is in his late forties. Whatever made him big, apparently made him look old.
  • have fork will travel 2011/11/24 14:58:05
    No
    have fork will travel
    +2
    So what can he contribute to the field of study? Maybe it should be centered around how sports team owners are effected by the free agency concept.
  • Tunnel Vision 2011/11/24 14:36:59
    No
    Tunnel Vision
    +3
    He is not a businessman. if they want to study a great business man with a history in sports...
    micheal jordan
  • Greg 2011/11/24 14:16:28
    No
    Greg
    +5
    LeBron who?
  • Bucky Greg 2011/11/24 17:17:00
    Bucky
    Exactly.
  • dandieselonian 2011/11/24 13:54:11
    Yes
    dandieselonian
    +1
    They can study but not recreate the determined hunger some men have
  • Emanon 2011/11/24 10:31:38
    No
    Emanon
  • Beat Magnum True Hero 2011/11/24 07:19:26
    Yes
    Beat Magnum True Hero
    +1
    He's a one man brand. He started to market himself while he was still in high school and by his mid twenties, he has more money than the GDP of most small European nations. Haters gotta hate, but you can still learn something.
  • Bob DiN Beat Ma... 2011/11/24 19:44:19
    Bob DiN
    So he's one of those rich limousine liberals.
  • Alexis Taylor 2011/11/24 05:24:14
    No
    Alexis Taylor
    +2
    No that just a waste of a study. Don't study more than you have to.
  • Decipher 2011/11/24 04:45:29
    No
    Decipher
    +5
    They should study this guys marketing success
    michael jordan

    michael jordan

    michael jordan business
  • Beat Ma... Decipher 2011/11/24 07:20:04
    Beat Magnum True Hero
    I stand corrected. This man's silhouette is a corporate logo now.
  • Decipher Beat Ma... 2011/11/24 22:13:27
    Decipher
    He pretty much became the icon of a generation, and not just in basketball. No one can talk about the greatest athletes in American sports without talking extensively about Jordan, and no one can mention the great entrepreneurs of the sporting world without mentioning his image/brand. Lebron is nothing compared to the marketing value of jordan
  • Cain201... Decipher 2011/11/26 19:02:02
  • Gregaj7 2011/11/24 04:23:07
    Yes
    Gregaj7
    +1
    Only in a very limited manner. Whether folk like it (or him) or not, business (commerce) is allegedly amoral, or neutral, and is all about increasing (or decreasing) the "bottom-line". James increases his more by being the antithesis of what "we" want from him.
  • Kelssupe 2011/11/24 04:21:22 (edited)
    No
    Kelssupe
    +2
    The man just rubs me the wrong way and besides I can't stand the sight of him or his personality.



    I could imagine the student's facial expression everytime they pass a test on Lebron.

    http://t0.gstatic.com/images?...



    And when they fail it's

    http://t3.gstatic.com/images?...
  • Soul Grinder 2011/11/24 04:06:03
    Yes
    Soul Grinder
    +1
    And also do crack, it's good and healthy for you :)
  • Emma 2011/11/24 03:49:39
    Yes
    Emma
    +1
    As a good role model for something or other
  • Ben-Jamin Tomlinson 2011/11/24 02:00:19
    No
    Ben-Jamin Tomlinson
    +2
    if it's a students individual essay sure, but the class as a whole, no
  • Dolly 2011/11/24 01:38:06
    No
    Dolly
    +3
    I think we need to study someone who isn't a sports figure but a real person like us.
  • Queen B 2011/11/24 01:20:18
    No
    Queen B
    +3
    Why? So they can learn how to become a spoiled, egomaniacal man-child? Just what the world needs more of......pfffft.
  • GoodEnc... Queen B 2011/11/24 02:54:04
    GoodEncounter
    +2
    EXACTLY!!!
  • Beat Ma... Queen B 2011/11/24 07:22:03
    Beat Magnum True Hero
    Who branded himself perfectly and knows how to market his product - him. You can hate him all you want, but you can't ignore his success as a businessman. High profile athletes are a brand and product. The fact that he is polarizing is what makes him successful. In marketing, there is no such thing as bad publicity.
  • Queen B Beat Ma... 2011/11/24 07:58:41
  • harasnicole 2011/11/23 23:19:53
    No
    harasnicole
    +2
    There's nothing to study.
  • I NEED A HORSE 2011/11/23 22:54:27
  • Juliet Alyssa 2011/11/23 22:45:08
    No
    Juliet Alyssa
    +2
    o.o Odd.
  • EmoPIxxie 2011/11/23 21:20:42
    No
    EmoPIxxie
    +2
    why would they?
  • hannah 2011/11/23 21:19:52
    No
    hannah
    +2
    why...
  • JS 2011/11/23 20:29:59
    No
    JS
    +3
    I think maybe students should be learning from someone who actually started a business from scratch, one of the greats, Bill Gates? Maybe he wouldn't be too welcome there considering he dropped out but he is more of an inspiration than LeBron James. At least that's my 2 cents.
  • Nessa 2011/11/23 20:27:28
    No
    Nessa
    +3
    No why? He's a basketball player!
  • Cain2012~POTL~PWCM~JLA 2011/11/23 20:27:15
  • Beat Ma... Cain201... 2011/11/24 07:22:58
    Beat Magnum True Hero
    +1
    Warmer weather, prettier women, and a chance to play for a title.

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