Ryan Lochte Wants to Trademark 'Jeah': Totally Cool or What a Tool?
SodaHead Celebs
2012/08/20 20:00:00
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The Ryan Lochte publicity machine churned louder than almost anyone’s during the London Summer Olympics this year. But it seems like a distant hiss now that the post-closing ceremony gold medalist is tooting his own horn all over Hollywood. After all, he comes complete with a movie-star-sized ego, abs of steel and his own catch phrase. “Jeah!”
Rapper MC Eiht has come forward to say that “Jeah!” has been his for years. And Lochte credits Young Jeezy for coining the word, which he pronounced ch-ea, in his songs. But Lochte has put his own spin on it by changing the “ch” sound back to a “ja” sound. Is this a joke or something?
As Lochte so eloquently described it at a recent press event, “It means like almost like everything. Like happy. Like if you have a good swim you say, ‘Jeah.’ Like it’s good. Like, so I guess it means good.” Lochte may also consider trademarking the word "like" since he, like, says it a lot.
As Lochte so eloquently described it at a recent press event, “It means like almost like everything. Like happy. Like if you have a good swim you say, ‘Jeah.’ Like it’s good. Like, so I guess it means good.” Lochte may also consider trademarking the word "like" since he, like, says it a lot.
According to his application for a trademark, there are a lot of things that could carry this upbeat tag. Lochte is considering mass marketing swim goggles with the phrase, as well as key chains, water bottles, even gift cards. Just image it, “Happy Birthday to the World’s Best Grandma. Jeah!”
Read More: http://www.eonline.com/news/338833/cha-ching-ryan-...
Top Opinion
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What a tool!
+9The guy has a pair of shoes that leave his name in the sand when he walks. That has to be the biggest sign of a douchebag I have ever seen.
Just use the word or phrase that you like, and if the pop culture likes you enough you will be thought of. If you are compelled to own trivial things in order to score a profit you probably deserve decapitation. Capitalism can only take you so far.
If Lochte markets a softdrink under the label "Jeah" and successfully registers a trademark -- which is unlikely because you can't trademark a commonly used word, but let's assume he could do that -- no other company would be allowed to produce any kind of beverage under the same name or a very similar name, or use a very similar logo design.
That's all a trademark is. I could still open a carwash or a bakery called Jeah, and of course people would still be allowed to use the word in conversations and publications. So what is it that Lochte sells? It appears that he has not the slightest idea how trademark law works or what its purpose is.
Watch it if you think otherwise...
We might be able to fix him before it's too late. Enroll him! Enroll him NOW!!!
What a tooooooooool.